ENACTUS National Exposition
University of North Georgia
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Our Team
Our Team Demographics
UNG ENACTUS Team Bio
Anh Tran
Major: Marketing with a Digital Marketing concentration
Enactus Position: President
Career Goal: Be a digital and product marketing manager at an international company
Ketsia Mala
Major: Business Management
Enactus Position: Vice-President
Career Goal: Project Manager at an International Company
Louisa Dent
Major: Business Management
Enactus Position: Assistant to the President
Career Goal: Be a leadership of a company that equally cares about innovation & sustainability
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UNG ENACTUS Team Bio
Benjamin Spellman
Major: Communications
Enactus Position: Secretary
Career Goal: Start a career in broadcasting / Launch my own multimedia company
Michael Nguyen
Major: Sociology
Enactus Position: Recruitment Officer
Career Goal: To become a lawyer
Ella Lucina
Major: Business Administration
Enactus Position: Officer of Outreach
Career Goal: Increase leadership, management, and knowledge to enhance the business world
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UNG ENACTUS Team Bio
Jame Young
Major: Dual Degree in Mathematics & Engineering
Enactus Position: Head of Marketing
Career Goal: Mechanical Engineering in the automotive industry
Ian Crawford
Major: Film & Digital Media
Enactus Position: Video Producer
Career Goal: Acting, screenwriting, and directing
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ENACTUS Tablings
Fall Collaboration Summit
Shelton, Connecticut
@ BIC Corporation
ReStore Hall Habitat
Social Media
1 Race 4 Oceans
Reduce, Reuse, and Recycle Hall
Projects
Guided and gave input on various social media tactics & strategies
Created and currently creating
a K-12 education program to compete
in the international level
Visiting recycling center and purchasing dumpsters to paint to spread awareness & locate it to local public county schools
Visiting Habitat for Humanity Hall County to Discuss about Their Marketing Strategies & Social Media Presence
ReStore Hall Habitat Social Media
@HabitatHall
Habitat For Humanity Of Hall County
Habitat for Humanity of Hall County, Inc.
Gainesville, GA
Marketing KPI Report for July 2021
190
84%
16%
New Followers
Total Followers
ReStore Hall Habitat Social Media
Marketing KPI Report for July 2021
(Ads)
47,791
335
Facebook Research
Links Clicked:
Post Engagement
Total Spent
ReStore Hall Habitat Social Media
Marketing KPI Report for July 2021
(Ads)
Billboard Ads
Current Ads
ReStore Hall Habitat Social Media
Net Sales
New Customers: 166
$400 a month
$910 a month
Our Suggestions To Improve Their �Social Media Presence & Marketing Strategies
Reduce excessive product posts on their Instagram & include more homeowner impact stories posts on all social media platforms
Include more graphics by utilization editing softwares like Canva for events and �promotional sales.
Research on effective billboard designs & tactics and look at the strategies their competitors (other thrift stores �or resale stores) uses.
Reach the goal of having a younger audience by following church youth groups and local K-12 schools. Emphasize to the organizations on how they can earn community service hours.
Have majority of product posts on Facebook and Instagram on the stories to avoid a cluttered feed.
Before November 2021
After November 2021
Current (March 2022) Analysis
10
593
ReStore Hall Habitat Social Media
7,215 people like
7,592 people follow
Increase of followers from July 2021 - March 2022
Followers from Jan 31. of 972 to Mar 3rd 982
982 people follow
— Hannah Homiller
“Our social media is doing much better!... We are taking advantage of utilizing the ads manager tool more effectively and really deciding ways in which our target audience responds for our posts.”
ReStore Hall Habitat Social Media
Sustainable Development Goals
Workshop
Event
1 Race 4 Oceans
University of North Georgia
Gainesville and Dahlonega Campus & Virtual
1 Race 4 Oceans
Outcomes & Impact
1 Race 4 Oceans
Hosted the event for 2 different UNG campuses & virtually: �Gainesville, Dahlonega, & Virtual
4 of our members earned Certificate of Training for Advocacy and Implementation of the United Nations Sustainable Development Goals
Learned about 17 different Sustainable Development Goals
Recruited two new members & built a relationship with SEA
100 attendees
Help Us Build A Trail!
1 Race 4 Oceans
Linwood Nature Preserve
Gainesville, Georgia
3 organization presidents
Pulled back rope to put brick
back in place
Tagged team to clear �debris & digged a trail
Outcomes & Impact
Collaborated with 2 UNG organizations: Students for Environmental Awareness (SEA) & Geospatial Alliance Club
Cleared debris (logs, sticks, etc) to make it safe and walkable
17+ students and community members participated & were educated on the importance of �nature preserves
1 Race 4 Oceans
Plastic & Cans Collecting & Cleaning for
1 Race 4 Oceans Project Collaboration
UNG Gainesville Facilities
Gainesville, GA
Pre-COVID Cans & Plastics
Cleaning the recyclables
Picked out good conditioned
cans & plastics
1 Race 4 Oceans
Outcomes and Impact
4 of our active members realized our plastic consumptions & saw how slow it takes for plastics to decompose and become sunbleached
Spent a total of 2 hours collecting & cleaning the plastics & cans
Collected over 15 cans and 25 plastics in different shapes & sizes
1 Race 4 Oceans
1 Race 4 Oceans Project Collaboration
Combined 3 filled tables to make meaningful connections
Brainstorming ideas and what products to use to create the crafts
Art club brought additional recyclables to help us out
1 Race 4 Oceans
Crafts Our Members & Club Collaborators Created
1 Race 4 Oceans
Outcomes & Impact
Over 18 attendees in 4 different UNG organizations learned to craft with recyclables
Created 6 different types of unique creations
Both SEA & Art Club are inspired to repurpose plastic to create crafts for their Earth Day event & club meetings
1 Race 4 Oceans
Ink Children's Museum Gardening Station
1 Race 4 Oceans
Ink Children’s Museum
Gainesville, Georgia
Our President: Anh
Recycling egg cartons fill up with soil & plant seeds
Our Advisor: Dr. Simmons
Outcomes and Impact
Taught 7 children at INK to plant seeds with soil and plant feeders
INK will be relocating to Oakwood, GA which is closer to UNG. Will allow more opportunities to collaborate in the future.
INK has 70,000 Visitors per year
1 Race 4 Oceans
Reduce, Reuse, & Recycle Hall
Hall County Recycling Center
Gainesville, GA
Examples of the types dumpsters
we will paint from
Anh outside of Hall County
Recycling Center
Observing how they allow
outside visitors to drop off
recyclables
Reduce, Reuse and Recycle Hall
Upcoming Goals
Have our group tour near the end of March with Hall County Recycling Center
Purchase at least 2 dumpsters & paint them for our university and local K-12
Paint the dumpsters with UNG students and K-12 schools near the week of Earth Day
Reduce, Reuse and Recycle Hall