Presenters: Chris Froese
Session: 10:30 - 11:30
Probably noticing you don’t see Analytics in my list of skills.
In my previous job I wore many hats and was responsible for driving online innovation ($$)
I saw an opportunity to increase online revenue by switching a few things around
To prove this and ultimately to be included in a better ad network it was necessary for me to learn and implement analytics.
So I know just enough to be dangerous. Just a little more than the folks who sit next to.
Before we discuss why we need analytics, we need to define what analytics is in the world of the web
Discovery: We are looking for something. Do we know exactly what? Sometimes we do. Other times we are simply exploring the data looking for things that stick out.
Interpretation: Often times we need infer a meaning to give a trend or pattern meaning.
Communication: This is what it’s all about. What good is all information if we just keep it up in the ‘ol brain sack.
These might be some of the question you want to answer and I’m sure you have others. Hopefully I can help you answer these questions.
Not all dimensions have the same metrics
For example “Search Term” won’t have have “Pageviews”
Currently we have 3 custom dimension in place
Patron Type - This is the pType #
Physical Location - IP based letting you know if they are in the library
Home Library - This is your libraries branch code
This isn’t a complete list, but I find these useful
Create a dashboard:
The Ultimate Guide to Google Data Studio in 2019