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FIND. ENGAGE. RECRUIT.

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OSE RECRUITING

Follow Up After Today:

My Email: Connie@novahospitalitygroup.com

My LinkedIn: https://www.linkedin.com/in/connieballew/

My Instagram: conniepopnbottles

My Twitter: @connieATX

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OSE RECRUITING

Our Mission
Why this can work
How to get them
Getting tactical
Online recruiting- Instagram, Twitter & LinkedIn
Next steps

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OSE RECRUITING

Our Mission:

To find collaborators with heart and passion, who will share our vision of bringing about a new world through open source ethic of collaborative development and accessibility.

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OSE RECRUITING

STATS

2016 - 62.6 million people Volunteered (United States)

At 94 hours average in the USA per year! 6B hours = 50M OSE Devs. We just

Need 4000 in the next decade

In essence Contributing is like Volunteering. There are still people in the world willing to give their time for a cause. The median average was about 94 hours annually.

U.S. Bureau of Labor Statistics.

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OSE RECRUITING

Why would someone want to contribute and join the team?

Personal Values/ Understand the world around them
Feel better about themselves
Personal development - Maslow
Concern for their community

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OSE RECRUITING

How Do We Get Contributors

Tap Into Their Heart & Passion
Compelling Messaging

“ what would the world be like if everyone had the opportunity and access to a set of the 50 most important machines that it takes for modern life to exist – everything from a tractor, to an oven, to a circuit maker. That means no more dependency on corporate entities that control the accessibility to these items. We at OSE are driving our vision to make this possible. If you care about freedom, equal distribution and the evolution of the human race, we are looking for contributors like you. Learn more at www.opensourceecology.org and our need for contributors at (INSERT LINK)”

The Personal Approach

When we are seeking individuals to contribute we have to always remember to humanize the cause first. The education about the project and the logistics come later. Right now we focus on finding like minded individuals with mad-skills to be a part of the team.

Heart & Passion- it’s just that. You want to connect and contact individuals and groups that have a care for what you are doing.

Compelling Messaging- This is like a “pitch” you are giving a short, simple and direct message communicating the need for contributors and the good he/she can do. “ what would the world be like if everyone had the opportunity and access to a set of the 50 most important machines that it takes for modern life to exist – everything from a tractor, to an oven, to a circuit maker. That means no more dependency on corporate entities that control the accessibility to these items. We at OSE are driving our vision to make this possible. If you care about freedom, equal distribution and the evolution of the human race, we are looking for contributors like you. Learn more at www.opensourceecology.org and our need for contributors at (INSERT LINK)

Personal Approach- Individuals want to feel valued. Get to know your potential contributors strengths and skills. Understanding their potential and highlighting how that could be such a contribution to the project. This is a more individual discussion or message to a potential contributor.

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OSE RECRUITING - GETTING TACTICAL

The Conversation

30 Second elevator pitch- who, what, why, how
Use the personal approach
Use your own passion and intellect to explain the project. Use your own words, this is just a conversation with another human

Recruitment Message

Short, simple and direct
Communicating the need for contributors and the good he/she can do and what they get out of it

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OSE RECRUITING - GETTING TACTICAL

Target Recruiting

LinkedIn: The power of networking with like minded people is impactful!
Social Media

Concentric Circles Recruitment

Your clients, family, Alumni, Individuals that have been affected by the problem you are trying to solve.

Power of Associating

Sharing your relationship with the project through your experience, moments and highlights of your own contributions, triumphs and challenges.

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OSE RECRUITING - Don’t be afraid of the Selfie

INSTAGRAM

There is influence through visual storytelling.

#opensourceecology

Across the globe, there are over 700 million Instagrammers- more than 300 million who use Instagram every day, sharing an average of 35 million photos and videos per day.

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OSE RECRUITING - Online

Millennials (born 1980-2000) are visually driven, constantly connected, and want to find personal meaning in their work.

59% of them are active users on Instagram. When they’re searching for jobs, they want to see the company’s culture more than they want to read about it.- recruitingblogs.com

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OSE RECRUITING - Online

Instagram users want to see the unseen and glimpse into a world they would otherwise have no access to.
Through messaging and storytelling you can reach potential contributors.
It’s not only what you say, but how you say it. The internet is about connecting with humans not machines. Treat it as such.
Replying to people promptly, providing complete information, responding to feedback without defensiveness.

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OSE RECRUITING - INSTAGRAM - Build Trust

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OSE RECRUITING - HOW TO

# Hashtags help instagrammers to find content and people/accounts to follow

When adding comments or replying to, ensure that you / they are notified, include @username in the comment

Let’s come up with a list of hashtags for groups that we should always ping.

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OSE RECRUITING - Online

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OSE RECRUITING - More on how to

https://blog.bufferapp.com/instagram-marketing#plan

http://www.wikihow.com/Post-on-Instagram

#OSE #opensourceecology #changingtheworld #factorefarm #globalvillageconstructionset #developers #engineersforchange #developers #contributors #OSHWA #OBI #hydroponics #OSAT (open source appropriate tech)

@OSEcology @conniepopnbtles

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OSE RECRUITING - Twitter

Twitter is about conversing. This is a hyper interactive platform.

10.9k Followers @OSEcology

#opensourceecology

55% following companies.
34% applying for tweeted job postings.
33% using Twitter to communicate with companies and recruiters

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OSE RECRUITING - Twitter

Step One- Just like Instagram get your account created- twitter.com http://www.wikihow.com/Make-a-Twitter-Account

Step Two- Engage your audience by sharing meaningful content that encourages them to act

Multimedia- Photos and videos, i.e. Mictro Tractor Design in Process
Inspirational- Get people thinking how they can contribute
Ask a Question- Get people interacting and talking about OSE. “ What do you think the load arm geometry on our Mictro Tractor should be?” The tractor is a multi billion dollar industry, an open source tractors means 1000 of small enterprises can produce tractors worldwide. Mictro Tractor Design in Process@YouTube http://youtu.be/Tqw9vzQpkp8?a @OSEcology#tractorsforall
Join the Discussion- Participate in relevant industry chats

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OSE RECRUITING - Twitter

Engage your audience by sharing meaningful content that encourages them to act

Share your news – Regular posting of your accomplishments, announcements, and events help to remind your followers of the vital role you/OSE serve in your community.
Events – invite your followers to events via social media, but make sure you’re posting after the event, too. Event photos and videos allow you to show off your hard work. Make sure you tag participants—people, sponsors, and other nonprofits—in your photos to get more traction.

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OSE RECRUITING - Twitter

Step Three- Start recruiting

Snappy call out. Include link to direct contributor applicants where to apply

Don’t forget # hashtags and @ tags. Include others on the team so they can retweet.

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OSE RECRUITING - Twitter

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OSE RECRUITING - LinkedIn

Posting in your own network, groups and to public can impact thousands upon thousands of members.
Connect with like minded individuals.
Join groups similar in scope/passion.

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OSE RECRUITING - LinkedIn

Start connecting and build your network:

Create an account and complete your profile http://www.wikihow.com/Use-LinkedIn
Use the search function to find people, groups and individuals.

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OSE RECRUITING - LinkedIn

This is the key to pick up a post and send out to your network

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OSE RECRUITING - LinkedIn

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OSE RECRUITING- Next Steps

Making sure all team members are connected to each others social media. This makes it easy to share each others OSE messages
Group Email sent out from HR with easy to use messages (copy & paste)
Share best practices through established OSE forums
ATS announcement to come shortly- this will direct an easy place for “candidates” to apply/inquire with resume. We are using Qandidate.com Direct candidates to https://goo.gl/CtWRbT
Key resource - the OSE HR Kit - Sample Invitation Messages, prepared for different social media, and specific protocols for LinkedIN, Twitter, FB, Instagram. OSE Elevator Pitch. Cold Message. Warm Message. Cold Call text. Warm Call text.

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Notes:

Michel - http://highrise.nfb.ca/onemillionthtower/1mt_webgl.php