Reaching Out to Outdoor Media
Example stories from the outdoors perspective
- Working with outdoor media requires a different approach from working with news media.
- It is important to get familiar with the writer/outlet and tailor your pitch accordingly.
- Many states have monthly or bimonthly magazines that often have a columnist who discusses conservation issues. You can reach out directly to these columnists directly and ask them to consider writing about the issue.
- Similarly, you’ll want to reach out directly to radio and podcast hosts via email or on their social. They are often looking for guests and - importantly - can have someone on the show for discussion who may not fully represent their point of view.
- Do you need to be a hunter or an angler? Many outdoor journalists will be open to talking to anyone who cares about habitat. (Others will not.) It is important that they don’t perceive your group as anti-hunting.