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Product-Marketing

Alignment Templates

Dirk Schart

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Goals & Objectives

Dirk Schart

GROWTH

Improve user activation and revenue generation together with the product and sales team

RELEVANCE

Generate demand with increased brand awareness and stand out as “Trusted Vendor”

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X

NSM 1

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Y

NSM 2

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EXPERIENCE

Build a great customer experience, reduce friction and turn customers into fans

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Z

NSM 3

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$XM

ARR

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Strategy & Focus

Dirk Schart

REVENUE

Experience

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Improve customer satisfaction and retention to fuel revenue and brand growth

Marketing Strategy Foundation

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Relevance

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Improve brand awareness to

accelerate demand

and makes sales easier

Growth

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Increase acquisition by using a dual-funnel, and sharpen positioning

  1. Key Activity 1 / Channels
  2. Key Activity 2 / Channels
  3. Key Activity 3 / Channels
  1. Key Activity 1 / Channels
  2. Key Activity 2 / Channels
  3. Key Activity 3 / Channels
  1. Key Activity 1 / Channels
  2. Key Activity 2 / Channels
  3. Key Activity 3 / Channels

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Action Plan

Dirk Schart

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Q1

Q2

RELEVANCE

  • Update positioning/messaging and prepare matrix for the teams
  • …

​

  • …

GROWTH

  • Launch webinar concept and define the flow for registration and follow up connected to RE’LEASE
  • …
  • …

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EXPERIENCE

  • Improve release/customer/user interaction with healthy mix of notifications, surveys and emails
  • …
  • …

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