TEAM 14

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Insights (Why did we create it)

BRIEF

How might we position ARKET

as a sustainable and transparent

brand in a relevant way?

Insights (Why did we create it)

OUR TAKE

How can we make it easier for people to make more sustainable choices?

INSIGHTS

ARKET stands for quality.

Accessible, well-made pieces designed to be used and loved for a long time.

The most sustainable choice people can make is to buy clothes that can be used for a long time.

Clothes with a timeless style will stay relevant longer and therefore be more sustainable.

SOLUTION

A new line called TIMELESS.

Gender neutral, iconic and timeless in style and 100% sustainable - a way of highlighting the core values of ARKET.

NEUTRAL

SHOW THE DATE ON THE LABEL

FREE REPAIRS

RECYCLABLE/SUSTAINABLE

MATERIALS

LAUNCH CAMPAIGN

TIMELESS

THE EASY SUSTAINABLE CHOICE

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We believe that it’s possible to have a sustainable wardrobe, with timeless outfits for everyone. That is why we introduce our new clothing line - Timeless

This collection is in the higher end of the price range, and here’s why:

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Every article of clothing is valid for free repair for five years.

That is why every article of clothing is time stamped on the day of purchase - and if you want to make repairs/improvements after wearing your clothes for a while - just bring it to our shop and show us your tag.

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All products in this collection are made out of 100% recycled and recyclable materials.

By 2030, we aim to do this in all of our products. But why wait? Get the clothes of tomorrow - today.

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Because we believe in sustainable fashion, and that the lifetime of our clothes needs to be longer - if we want to lead the change in a world where sustainability is becoming essential.

High quaility