Ideas Seed
Capital
Where bold thinking meets strategic ownership
Introduction
Ideas Seed Capital is introducing the Good Morning Pad, a hygienic, mentholated disposable sweat pad inspired by a traditional Filipino solution. This product addresses the discomfort Filipino children face due to heavy sweating with a convenient, innovative alternative familiar to millions of households, designed for easy adoption and market success. ��Watch the video below for a brief overview of the product.
Problem and Solution
Sweat issue in Filipino children
Many Filipino children experience excessive back sweating during playtime. This common issue causes discomfort and affects their daily activities. Addressing this sweat problem is essential to improve their comfort and hygiene effectively while respecting cultural habits and preferences.��Note: this product is designed for children above 7 years old and above where hyperactivity is expected and normal. I don’t recommend it for children below 7 years old. We’ll have this notice visible on the packaging.
Traditional towel use challenges
Traditionally, Filipino moms use the "Good Morning" towel to absorb sweat. However, this method is inconvenient and unhygienic as the towel is reused multiple times without sanitation. This creates a need for a better solution that maintains cultural familiarity but improves hygiene and ease of use.
Introduction to Good Morning Pad
The Good Morning Pad is a disposable, mentholated sweat pad designed as a modern, hygienic alternative to the traditional towel. It offers a soothing, easy-to-use solution that respects Filipino cultural habits while improving daily comfort for children experiencing heavy sweating. This product is positioned for fast adoption due to its familiarity and convenience.
Market and Business Strategy
Market opportunity and cultural fit
Millions of Filipino households already engage in the traditional use of towels for sweat absorption, forming a large ready market. The Good Morning Pad builds on this cultural habit, ensuring immediate recognition and acceptance. This creates a strong foundation for rapid market penetration and sustainable growth by solving a clearly identified pain point.
Business model and licensing
Ideas Seed Capital operates under an exclusive retail licensing model, partnering with distributors for nationwide coverage. Licensing partners will handle marketing and sales, enabling scalable growth. This approach leverages local networks and expertise while securing steady revenue through licensing fees and royalties. If you want to have the monopoly, then being the EXCLUSIVE RIGHTS partner is for you!
Marketing, traction, and competitive advantage
Marketing efforts focus on targeted digital campaigns aimed at Filipino moms through social media and influencer outreach. Early revenue and positive prototype feedback validate product acceptance. Importantly, the product is patented, providing a strong competitive edge with no direct competition in this market niche.��
Investor Advantage (RA 7459: Inventors and Invention Incentives Act of the Philippines)
a. Tax Incentives: Registered inventors and their duly licensed partners can enjoy income tax exemption for 10 years from the date of the first sale on a commercial scale and import duty exemptions for life, under the “Inventors and Invention Incentives Act of the Philippines.”
b. Reduced Operating Costs: By leveraging this law, investors benefit from zero taxation on profits, raw materials, and imported components — improving project margins.
c. Government Recognition: The product and its licensing structure (deed of assignment) can qualify for Landbank’s zero-interest I-TECH lending program through the Department of Science and Technology (DOST). ��https://www.dost.gov.ph/knowledge-resources/news/86-2025-news/4079-local-inventors-get-0-interest-financial-support-through-improved-i-tech-lending-program.html#maincontents
d. Early-Stage Investment Edge: Investors gain a first-mover advantage into a government-supported innovation, reducing risk while positioning for future scale.
Estimated ROI for Minimum�Order Quantity of 50,000 units
Customer Acquisition, Marketing, & Advertising�Estimated Expenses
1. Marketing Promotions (Digital & Tri-Media: Television, Radio, Print) – between ₱50k to ₱5M
- Budget depends how aggressive the marketing and promotion are planned & executed;
- Social media campaigns targeting Filipino moms;
- Influencer and celebrity mom partnerships and awareness videos;
- Retail collaboration promos;
- Digital ads and e-commerce launch push;
- Supports brand launch and early market entry;
- Ensures 6–9 months of operational and promotional runway. �
Visit www.ideas-seed-capital.com for more info
The Good Morning Pad offers a culturally attuned, innovative solution to a common problem, backed by early market traction and a robust business model. With exclusive licensing and patented protection, Ideas Seed Capital is poised for rapid growth, delivering value through improved hygiene and convenience while honoring Filipino traditions.��Lastly, Filipino moms often define their identity and social worth through how well they care for their children. Small visible gestures — like what their child wears or uses — communicate both love and status.
“Good Morning” towels are cheap and practical, but visible to others. A mother who uses something more refined — branded, designed, and hygienic — can feel (and appear) like a more caring, modern, and higher-status parent.