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INTRODUCTION

Samsung, A South Korean company is one of the world’s largest producers of electronic devices.

Samsung specializes in the production of a wide variety of consumer and industry electronics, including appliances, digital media devices, semiconductors, memory chips, and integrated systems.

Samsung first entered the electronics industry in 1969 by, Samsung was a major manufacturer in Korea by 1970’s and it had acquired a 50 percent stake in Korea Semiconductor.

Samsung Data Systems was established in 1985 to serve businesses’ growing need for systems development. That helped Samsung quickly become a leader in information technology services.

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OBJECTIVES OF PRESENTATION

How Samsung became digital leader by creating innovative products, which enrich the lives of people globally.

By what strategies the products of Samsung Electronics dominates global markets.

How Samsung works on a mission to exploit technology and talents in the creation of quality products, which have the capacity to satisfy human needs globally.

The characteristics on Samsung devoting its resources in research and development of novel products by coming up with new technology.

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IMPORTANCE OF STUDY

Consumer behavior through social media helps to understand the likes and dislikes of consumers.

Social media has a lot of impact on consumer behaviour. As Now a days, whole market depend upon how it is projected in social media.

Today Consumer of any brand is living in community at social media. They share all type of experience regarding brands and don't even care whether it's bad or good.

Samsung has extensive markets globally because it offers diverse products, which satisfy different needs of customers.

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COMPETITION

Samsung electronics is its largest subsidiary ,which is the world’s largest mobile manufacturer and revenues the largest of the electronic companies.

Samsung competition strategies mainly focus on differentiation competitive advantage . It has always been to provide customers with high quality, high-tech electronic products for the purpose , and this is undoubtedly an important symbol to distinguish between Samsung and other brands electronic products .

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COMPETITORS

Apple

Iphone is loved by many, Samsung utilised Google Android to launch several features of its own, including some awesome hardware. The Apple vs Samsung (Android) debate is endless. Apple Iphone has the lions share of Smartphones in US and it is second highest market share holder worldwide and is one of the strongest Samsung competitors in the business.

LG has a solid presence with regards to its Television, washing machine, refrigerator and other kitchen appliances. While Samsung has lesser products in the kitchen and home appliance segment, LG has a massive product portfolio. Hence, it is a strong Samsung competitor where consumer durables is concerned.

Xiaomi

In 2015, Xiaomi was the world’s 4th largest smartphone maker. Xiaomi is a privately owned company operating from China. The best advantage to Xiaomi is the Asian population which it can cover easily, mainly India and China, two of the most populated countries in the world. Because of its massive distribution and production capacity, Xiaomi is the third highest Samsung competitors in the world

Whirlpool

Whirlpool is known as the leader of washing machine market and has a strong brand recall globally for washing machines. Whirlpool first started with washing machines and then moved on to many other consumer durable products. Whirlpool also has a large line up of refrigerators. In terms of consumer durables, Whirlpool is a strong competitor for Samsung.

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IMPACT OF SAMSUNG ON CONSUMER THROUGH SOCIAL MEDIA

Samsung using social media in marketing their products and services because majority of people worldwide make social media a part of their daily routine.

Samsung effective use of social currency to drive business results. Social currency is defined is the level of engagement by customers with a brand, including their willingness to share the information to others.

Samsung has put its best in providing its customers and brand loyalists where they able to share their experience through social media.

Samsung has been able to create an online environment that fosters advocacy and genuine celebration of its products and services.

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SALES AND PROFIT

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SUBSTITUTES &COMPLEMENTS

Samsung operates in a perfectly competitive market and has very substituted to the products it offers.
Companies such as lg and philips offer a substitute in the household and consumer electronics segment and companies like xiaomi, apple and huawei offer substitutes to samsung in the mobile phones segment which largely influences its sales.
Samsung manufactures hardware for smartphones and computers but relies on software from google and microsoft.
Android software from google is a complementary product of smartphone hardware of samsung, while windows is a complementary product of computer hardware.

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MARKET SHARE PIE CHART

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INCREASING DEMAND FOR PRODUCTS THROUGH SOCIAL MEDIA

THE DEMAND FOR SAMSUNG PRODUCTS ACROSS THE WORLD IS INCREASING TREMENDOUSLY, OWING TO THEIR UNIQUENESS, QUALITY, AND AFFORDABILITY.

THE ELECTRONICS PRODUCTS INCLUDE TELEVISIONS, FRIDGES, COOKERS, SPEAKERS, HOOFERS, RADIOS, AND DISC VIDEO PLAYERS, AMONG OTHER PRODUCTS HAS A MAJOR IMPACT BY THE SOCIAL MEDIAS.

THE SMARTPHONES ARE IN HIGH DEMAND BECAUSE PEOPLE REQUIRE THEM IN ACCESSING THE INTERNET AND PERFORMING A PLETHORA OF ACTIVITIES. SOCIAL MEDIA SUBSCRIBERS, BLOGGERS, AND BUSINESSPERSONS HEAVILY RELY ON THE SMARTPHONES IN ACCESSING THE INTERNET.

MAJORLY THESE HOUSEHOLD PRODUCTS DEMAND CHANGES WITH THE ACTIVITY OF SOCIAL MEDIA.
FOR THE LOW-END CUSTOMERS PURCHASES OF ELECTRONICS PRODUCTS CHANGES WITH THE DIFFERENTIATED SOCIAL MEDIA ACTIVITIES IN THE GLOBAL MARKET.

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