1 of 26

AMS SEO AUDIT REPORT

Prepared by: Geezerbuild | April 2024

2 of 26

Deep and Website Audit

Off-Page SEO

Table of

Contents

Keyword Research

Competitor Analysis

Brief

Next Step Recommendation

3 of 26

BRIEF

We have conducted a deep audit of the AMS website, which examines both on-page and off-page SEO factors to identify areas for improvement.

We listed both major and minor errors related to SEO and included solutions to address the identified issues, which we can discuss soon.

Official website: https://australian-macadamias.jp

Furthermore, performing keyword research and analyzing competitors helps optimize strategies, boosting online visibility and increasing organic traffic.

4 of 26

DEEP AND WEBSITE AUDIT SMALL ADJUSTMENTS

Performing a deep website audit involves examining technical aspects, content quality, and user experience. Small adjustments based on these findings can significantly enhance site performance.

This includes:

    • Checking Page Speed and Performance
    • Checking On-page SEO
    • Checking Title and Description
    • Checking Image Alt Text
    • Checking H Tag Structure
    • Minor Adjustment 404 Monitors and Redirect
    • Check and Adjust Page Indexing (no guarantee, final decision still lies on Google)

5 of 26

Solution

Google PageSpeed Insight

Based on Google PageSpeed Insight, our Best practices and SEO are performing well. However, the overall performance is subpar, and we can enhance accessibility too.

Desktop Analysis

Click Here For PageSpeed Insight Report

    • Performance
      • Reduce animation usage.
      • Remove unused JS and CSS to reduce the overall page size.
    • Accessibility
      • Remove the user-scalable="no" parameter from the content attribute of the <meta name="viewport"> element to enable the zoom function
      • Ensure the maximum scale parameter is not less than 2.

6 of 26

Google PageSpeed Insight

Mobile Analysis

Based on Google PageSpeed Insight, we found that there are some improvements that we can address to increase overall website performance.

    • Performance
      • Reduce layout shifts caused by button and image animation to prevent large layout shift issues.
      • Address high main-thread work (11.1 s, ideally 4 s) by evaluating overall script efficiency, optimizing third-party JavaScript, and avoiding long-running input handlers.
      • Revamp the script for high render delay.
    • Accessibility
      • Similar issues as on the desktop.
    • SEO
      • Increase the size of the recipe button from 35x15 px to ideally 48x48 px.

Solution

Click Here For PageSpeed Insight Report

7 of 26

Meta Title and Description

The page <title> and meta description should be within the <head> element, or search engines may ignore it.

ISSUE

    • Ensure page <title> element and meta descriptions are within the <head> element of a page's HTML. This allows search engines to use them for their search engine result page snippets.

SOLUTION:

Add Title and Meta Description

inside the <head tag>

Google will often still recognize the page title even outside of the <head> element, however this should not be relied upon.

​

Here are some of the pages:

8 of 26

AMP: Missing Non-AMP Return Link

AMP URLs should have a regular version that links back to them using rel="amphtml".

ISSUE

    • Ensure canonical and non-AMP versions of URLs include a rel="amphtml" link to the AMP version. This confirms the relationship and makes the AMP version discoverable.

SOLUTION:

Add Non-AMp Return Link

If this link is missing from the regular version, it could be due to a simple oversight or a configuration issue with the AMP canonical.

9 of 26

Canonicals: Outside <head>

Pages with a canonical link element placed outside of the <head> element in the HTML.

ISSUE

    • Ensure canonical link elements are located within the <head> element of a page's HTML to be recognized by search engines.

SOLUTION:

Add Canonical inside <head> tag

​

The canonical link element should be within the <head> element; otherwise, search engines will ignore it.

    • https://australian-macadamias.jp/recipe_tag/サラダミール
    • https://australian-macadamias.jp/recipe_tag/大皿料理
    • https://australian-macadamias.jp/recipe_tag/簡単

Here are some of the pages:

10 of 26

Directives: Outside <head>

ISSUE

    • To ensure that search engines follow specified directives, include meta robots tags within the <head> element of a page's HTML.

SOLUTION:

Include Meta Robots inside <head> tag

The meta robots tag should be within the <head> element, as search engines may ignore it otherwise.

    • https://australian-macadamias.jp/recipe_tag/サラダミール
    • https://australian-macadamias.jp/recipe_tag/大皿料理
    • https://australian-macadamias.jp/recipe_tag/簡単

Here are some of the pages:

While Google may still recognize meta robots such as a 'noindex' directive even outside of the <head> element, this should not be relied upon.

11 of 26

Images: Missing Alt Text

Images that have an alt attribute but are missing alt text are identified.

ISSUE

    • Include descriptive alt text for images to help users and search engines understand them.
    • For decorative images, use CSS background images or provide a null (empty) alt text (alt="").

SOLUTION:

Add Missing Alt Text

Here’s the image list

12 of 26

Missing H1 Tags

Pages with a missing <h1> tag, where the content is either empty or contains only whitespace, are identified.

ISSUE

    • Ensure that important pages feature concise, descriptive, and unique headings. This helps users navigate the content effectively and enables search engines to accurately score and rank the page for relevant search queries.

SOLUTION:

Add Missing H1 tags

The <h1> tag should describe the main title and purpose of the page, as it is considered one of the stronger on-page ranking signals.

​

Here’s the List

13 of 26

Multiple H1 Tags

Pages with multiple <h1> tags are detected.

ISSUE

    • Consider updating the HTML to include a single <h1> on each page, and utilizing the full heading rank between (h2 - h6) for additional headings.

SOLUTION:

Remove Multiple H1 Tags

While HTML5 standards permit multiple <h1> tags on a page, this modern approach can pose usability issues.

​

Here’s the list

14 of 26

Internal Error Pages(404)

A 404 'Page Not Found' is the most common, and often referred to as a broken link.

​

Here’s the link

ISSUE

    • 404 pages should be corrected by updating them to their correct locations, removing them entirely, or redirecting them when appropriate.

SOLUTION:

Fix 404 errors

11 pages of 404 Error was found in the website.

15 of 26

OFF-PAGE SEO

Off-page SEO involves activities done outside of your website to improve its search engine rankings.

​

This includes:

    • Checking Off Page Performance
    • Checking Backlinks and Opportunities
    • Disavowing bad source backlinks

​

Off-page SEO helps to increase your website's authority, credibility, and visibility on search engines.

​

Click here to view full data

16 of 26

Check Off Page Performance

ISSUE

    • Try to get more backlinks from trusted publishers. We could do a content placement or product review and request the publisher to link the website with a do-follow attribute

SOLUTION:

Find more trusted backlinks

DOMAIN AUTHORITY (MOZ)

31

PAGE AUTHORITY (AHREF)

30

SPAM SCORE

1%

TOTAL BACKLINKS

104 (could be more)

The domain authority is 31 (0-100) and the page authority is 30 (0-100), indicating that the website has medium performance on off-page SEO

17 of 26

Adjustment: Disavow bad source backlinks

ISSUE

    • Disavowing bad source backlinks is important to prevent them from negatively impacting a website's search engine rankings by signaling to search engines to disregard those links' influence.

SOLUTION:

Disavow the bad source backlinks

Click here to view full data

Bad source backlinks could increase the spam score of the website and it has an impact on the ranking position of some related pages and queries

18 of 26

KEYWORD RESEARCH & COMPETITOR ANALYSIS

By identifying relevant keywords, we can optimize AMS website content effectively, improving visibility in search engine results and attracting qualified traffic, ultimately leading to higher conversions and business success.

​

This audit includes the following:

    • Identifying the important keywords and performance
    • Identifying who are the competitors

19 of 26

TOP 10 MOST PERFORMING KEYWORDS

All the top 10 most performance keywords are non-brand keywords, indicating that the brand has low brand awareness

ISSUE

KEYWORDS

ENG. REF.

CLICKS

IMPRESSIONS

CTR

AVG. POSITION

マカダミアナッツ 食べ過ぎ

Eating too many macadamia nuts

97

255

38.04%

1

マカダミアナッツオイル 食用 使い方

macadamia nut oil edible how to use

80

230

34.78%

1.13

マカダミアナッツ 栽培

macadamia nut cultivation

78

134

58.21%

1

マカダミアナッツ 木

macadamia nut tree

60

183

32.79%

1

マカダミアナッツ 育て方

How to grow macadamia nuts

47

58

81.03%

1

マカダミアナッツ 栽培 日本

macadamia nut cultivation japan

37

98

37.76%

1

マカダミアナッツ

macadamia nuts

36

10,645

0.34%

11.18

ハワイ マカダミアナッツ なぜ

Hawaii macadamia nuts why

36

89

40.45%

1

マカダミアナッツ 栄養

macadamia nut nutrition

30

1,511

1.99%

4.6

殻付きマカダミアナッツ カルディ

shelled macadamia nuts kaldi

28

75

37.33%

1

*Last 3 Months Performance

20 of 26

TOP 10 MOST PERFORMING KEYWORDS

    • We need to improve the overall page rank and strategy by producing insightful content with high keyword volume.

​

    • Start to build content that focuses on semantic SEO (focus on topic and keyword intent, not keyword density)

SOLUTION:

Improve overall page rank and strategy

21 of 26

KEYWORDS

ENG. REF.

CLICKS

IMPRESSIONS

CTR

AVG. POSITION

マカダミアナッツ

macadamia nuts

36

10,645

0.34%

11.18

マカダミア

Macadamia

11

1,811

0.61%

8.36

マカダミアナッツ 栄養

macadamia nut nutrition

30

1,511

1.99%

4.6

マカダミアナッツ アレルギー

macadamia nut allergy

18

562

3.20%

7.02

マカダミアナッツ効能

macadamia nut benefits

0

384

0%

7.82

マカダミアナッツの原産国はどこ？

Where do macadamia nuts come from?

0

259

0%

6.79

ナッツの王様

king of nuts

9

253

3.56%

5.27

マカダミアナッツ 効果

Macadamia nuts effects

0

241

0%

4.98

ヌガー 作り方

How to make nougat

3

206

1.46%

8.84

KEYWORDS NEED TO RANK

*Last 3 Months Performance

All of the keywords stated in this table have produced more than 100 impressions in the last 3 months but contributed low clicks due to loss in competition with competitors.

ISSUE

22 of 26

TOP 10 MOST PERFORMING KEYWORDS

SOLUTION:

Use a SILO Structure

    • Start link-building strategies by adding related backlinks to the targeted keywords. By doing that, the targeted keywords could increase the position

​

    • Use internal SILO structure by linking the targeted keyword from another blog

23 of 26

KEYWORDS GAP/COMPETITOR ANALYSIS

Based on 10 keywords, the AMS website could be in the top 3 only from 2 keywords,

[マカダミアナッツ 栄養] and [マカダミア 栄養].

​

The hardest keywords to rank are:

    • [マカダミアナッツ]
    • [マカダミア]
    • [ナッツの王様]

ISSUE

    • We realize that the website is not SEO-friendly due to many of technical SEO issues. So we need to fix the technical SEO to improve the overall SEO performance

SOLUTION:

Fix the Technical SEO Factors

Due to the high performance of competitors.

24 of 26

KEYWORDS GAP/COMPETITOR ANALYSIS

KEYWORDS

TOP 3 COMPETITORS

AMS POSITION

COMPETITORS

POSITIONS

マカダミアナッツ

Rakuten

1

7

Kojimaya

2

Shizennoyakata

3

マカダミア

Wikipedia

1

6

Rakuten

2

Shizennoyakata

3

マカダミアナッツ 栄養

Kojimaya

1

3

Vegewel

2

Satawari Heart Clinic

4

マカダミアナッツ アレルギー

Thermo Fisher

1

10

Asashi

2

J-stage

3

    • Current Data as of March 28, 2024

25 of 26

RECOMMENDATION

Based on our audit, we found room for improvement in the website's SEO performance. We recommend taking our Advanced SEO Package which includes the following:

    • Address all issues outlined in the SEO Starter Package to optimize the website's performance.
      • Improve Google PageSpeed Insights scores for both Mobile and Desktop by resolving the issues identified in the initial audit.
      • Resolve technical SEO issues to create a more user-friendly website.
      • Improve off-page SEO by enhancing Domain and Page Authority by acquiring backlinks from reputable publishers and disavowing harmful backlinks.
      • Enhance overall page rank by developing a strategy to create insightful content with high keyword volume.
      • Focus on semantic SEO to build content that aligns with user intent and improves search engine visibility.
      • Begin link-building strategies by incorporating relevant backlinks to targeted keywords and implementing a SILO structure

26 of 26

THANK YOU!