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Know what you think

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Gen Z are striving to make sense of the world �and find their place in it.

Insight

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The Economist keeps you informed so you can

Know what you think

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We’ll confront Gen Z university students

with important geo-political issues and invite them to choose their stance.

Idea

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If they don’t know enough to have an opinion, they’ll be prompted to read The Economist.

Idea

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How it works

At the entry gate to Universities, students are confronted with important geo-political questions that will impact the world.

Students can walk through the appropriate gateway, depending on their stance.

If they walk through “Unsure” we will directly target them with a copy

of The Economist -

driving trial and intrigue in the moment.