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Disclaimer

This specific career unit was originally created for eighth grade students.

Educational Purpose: Our teacher-created resources are intended solely for educational purposes and are not a substitute for professional expertise or instructional materials created by experts in specific fields. Educators should exercise their professional judgment when using these resources.

Adaptation and Modification: Educators are encouraged to adapt and modify the resources to meet the specific needs of their students and curriculum. While we strive to provide high-quality materials, individual customization is often necessary.

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Disclaimer

Accuracy and Currentness: We make every effort to ensure the accuracy and currentness of our teacher-created resources. However, content may become outdated or contain errors. Educators should verify information and update materials as needed.

Feedback and Improvement: We welcome feedback from educators to improve the quality and relevance of our teacher-created resources. Please share your insights and suggestions with us.

PGH - World of Work Support Ticket

Please submit a support ticket to notify us with any errors or to share feedback.

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This career deck is yours to implement into your instruction.

Go through the slide deck to determine what materials will need to be prepared ahead of time (Example: added to Canvas, Google Classroom, printed, etc.)

As the teacher, use this career deck to best fit the needs of your schedule, resources, and curriculum.

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The following slide includes a list of the learning activities for the unit. Each activity will have its own additional slide(s) with resources that support it.

If an activity is highlighted in green, that is an optional extension activity.

These career decks were created with a progression in mind where Activity 1 supports Activity 2 and so forth.

Unit Overview

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Unit Objectives
Introductory Activity (45 - 60 min)
Activity 1 - Marketing Manager Webquest (45 - 60 min)
Activity 2 - Brand Promotion and Analyzing (45 - 60 min)
Activity 3 - Role-play Being a Marketing Manager(45 - 60 min)
Meet a Pro Process
Student Reflection

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I can identify what someone in a career as a marketing manager does.

I can explain different careers as a marketing manager.

I can determine the strengths and skills needed for a career as a marketing manager.

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Introductory Activity

Share with students the following slide to allow them to guess iconic brand logos and jingles

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Activity 1 Marketing Manager Webquest Students will watch the video “What Does a Marketing Manager Do?” (2:45) Students will complete a webquest independently, in pairs, or in small group (based on teacher discretion Students will need access to the above webquest (digitally or printed) This webquest has embedded links that students must be able to access. If providing the webquest as a hard copy format, embedded links will need to be shared. Conclude with discussion questions on the following slides

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“What Does a Marketing Manager Do?” (2:45)

Webquest

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Discussion Questions

What does a marketing manager do?

Why is it an important career?

What types of marketing managers are there?

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Activity 2 Brand Promotion and Analyzing Provide students with the “The Brand Promotion and Analyzing” activity Answer Key

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The Brand Promotion and Analyzing

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Activity 3 Role-play Being a Marketing Manager Provide students the “You Are a Marketing Manager” activity

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You Are a Marketing Manager

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Meet a Pro Process If possible, identify a professional in your own network that would be willing to talk with students and share their career experience. This can be done in person, virtual, or if applicable at the individual’s job site. Coordinate a time for the Pro to share their experiences. Review Meet a Pro Prep Guide - this part is an important piece of the process! Have students brainstorm a list of questions to ask the pro visiting your class. This can be done with post-its, using this Generic Meet a Pro template.

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Student Reflection

Students will complete a reflection form after the end of the career unit.

Teachers will utilize the link that they will need to force a copy for them to edit

and then share with their students. This same Google Form will be

used for all 8th Grade World of Work career units.