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The Effective Organization�

Honest Conversations Are Essential to the Development of an Effective, High Commitment, High Performance Organization

Copyright © President & Fellows of Harvard College

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The Effective Organization:

Overcoming Silent Killers of Learning & Change

By

Mike Beer

With

Johanna Pregmark

Forthcoming Book

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Every institution is vulnerable,” according to Jim Collins,

author of How the Mighty Fall, “no matter how great.

No matter how much you’ve achieved, no matter how much

power you’ve garnered, you are vulnerable to decline. There

is no law of nature that the most powerful will inevitably

remain at the top. Anyone can fall and most eventually do.”

Collins, J. (2009) How the Mighty Fall: And Why Some Companies Never Give In

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“You can only truly understand organizations by

actively trying to change them.”

Kurt Lewin

Founder Field Organization Change & Development

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Organizations are often too ineffective

to cope with and adapt to continuous change

52% of the World's Fortune 500 companies in 2000 no longer existed by 2014

70% of Organizational Change Initiatives Fail

Ineffectiveness is Makes Organizations Vulnerable

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Why Organizational Transformations Are Hard: Require Conversations About Both the Tangible and Intangible Issues

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Short-term

Long-term

Hard

Soft – relationships, mindsets, emotions

Surface

Deep undiscussable organizational issues

  • Experience and Comfort Zone of leaders
  • “Go-to” position under pressure
  • Essential to Transformation
  • Requires step-out courage from leaders to hear the truth

Source: Adapted from Malcolm Wolf

Tangible/Visible Issues

Intangible/Hidden Potentially Threatening Issues

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����The Effective OrganizationIn a VUCA World, Managers Must Achieve all 3 Outcomes to Develop an Effective and Sustainable System Responsive Its Environment

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Performance alignment

Psychological alignment

Capacity to learn, change & realign

A system of organizing, managing and leading aligned with the new direction inspired by changes in the environment

A partnership between leaders and their people to execute the strategy and enact the values of the organization

Capability to learn the unvarnished truth, about both tangible and intangible issues that make organization ineffective

The Effective

Organization

Source: Adapted from

Beer (2009)

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Organizations Become Ineffective Because of Inadequate Response to Changes in Environment & Requisite Strategy

  • Poor Performance Alignment

  • Poor Psychological Alignment

  • Inability to Learn and Change

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“Can you help us become a company capable of implementing its strategies.”

Ray Gilmartin

CEO, Becton Dickinson

1990

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����������How we Learned�Honest, Collective and Public Conversations Revealed The Truth �Developed and Applied for 3 Decades at Becton Dickinson & 100s of Companies

  • Developed the Strategic Fitness Process (SFP) – An Intervention and Research Method
    • A manual was developed
    • A consulting firm - TruePoint Partners - formed to apply method to other organizations

  • Four Successive CEOs applied it a tool for taking charge and shaping their era.
    • CEO Ed Ludwig applied three times during his eleven tears as CEO

  • Many business regional, country, and functions applied SFP over the 30+ years

  • Research method - A cross-case analysis

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The Strategic Fitness Process

An Organizational Intervention & Research Process

It Enables An Honest, Collective, and Public Conversations

It is Structured 9 Step Leadership Platform

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The Strategic Finess Process (SFP): A Disciplined Leadership Platform for Having the Honest, Collective and Public Conversations that Matter

Senior Management Team

Organization

Employee Task Force

Where we are Going

What stands in the way

get unvarnished truth �on the table & build a �partnership for �to fully realize strategic�intent

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An Engineered Process for Building Fit and Fitness: Fitness Profiling

1) Define org. direction: purpose, strategy, values.

5) Diagnose root causes of ineffectiveness in achieving direction

6) Develop change agenda & presents it to task force for their critique

8) Revise agenda – and with TF –jointly create final change plan

2) Interviewer training & selection of 100 be interviewed

4) Task force reports unvarnished truth to TFT

7) Meet to develop a critique of change plan

9) TMT communicate what it heard and the change plan it commits to implement

3) TF Interviews 100 key people re organization strengths & barriers

Broader �organization

Fitness task force (TF)

Top Mgt. Team (TFT)

Strategic Fitness Process �9 Step roadmap for becoming an Effective high commitment, performance organization

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Strategic Fitness Process�The “Fishbowl” designed to put the truth on the table

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Leadership team

Task force

Task members get a “seat at the table”

Enables “unvarnished truth” to be heard and productively addressed by the leadership team

Creates shared and broad ownership of key issues

I never got hit by a punch I saw coming.

– Peter Dunn, Steak n Shake CEO

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What Honest Conversations RevealedSilent Undiscussable Barriers to Effectiveness

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2. Unclear strategy, values, and conflicting priorities

  1. An ineffective senior team

4.Poor coordination across functions, business & geographic regions

3.Leadership behavior – top down or laissez faire (hands off)

6. Inadequate leadership development system and weak bench of leaders

7. Poor vertical communication and learning – lack of honest conversations

Source: Adapted from Beer & Eisenstat (2000)

5. Failure to delegate decision rights and authority to lowest possible level

possible consistent with knowledge available at level empowered to decide

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��������������������Corporate ChangeThe Silent Killers Exist in Every Subunit of the Company – Unit by Unit Change

Adapted from the Beer Eisenstat & Spector, “The Critical Path to Corporate Renewal,” 1990

Heads of subunits

Staff

CEO

Cross-cutting teams

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The work that we kicked off with [honest conversations through the Strategic Fitness Process(SFP)] started to really energize the transformation in multiple dimensions…So all those things happened because of SFP...Sure, I had a lot of these ideas, but…SFP was giving a voice to the organization so they could have a dialogue with me…and with others.  But I didn’t have the whole thing scoped out in my head.  It was this information from SFP that enabled me to refine my thinking…

 

Vince Forlenza

CEO, Becton Dickenson

 

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  • We have two competing strategies that are battling each other for the same

resources. The resultant factions around these two strategies are tearing

this organization apart.

  • The members of the top team operate in their own silos. They are a group fiefdom’s

that refuse to cooperate effectively for fear they will lose power.

  • There is a cold war going on between R&D and the Custom’s Systems department.

  • Our business unit is still not clear what type of business it wants to be in.

  • Morale is poor & people are leaving for other divisions

Case Example

Hewlett Packard’s Santa Rosa Systems Division

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I think people did not know how to break through to it… You read about these bad marriages, where the wife and the husband both know what’s wrong, they just can’t find a way to talk to each other about it. And I think that’s what was going on. We all knew the problems were there and I think we could not find a way to discuss it with each other in a constructive way.

Member of Senior Team:

HP’s Santa Rosa Systems Division

Organizational Silence

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Lack

of

Honest

Vertical

Conversations

Org. Design

Does Not

Facilitate

Requisite

Coordination

Unclear

Uncompelling

Strategic and

Values

Direction

Ineffective

Top

Management

Team

An

Unengaged

Conflict Averse

Top Down

Leader

Ineffective

Organization

Poor

leadership

Development

Process

and Weak Bench

of Leaders

Inadequate

Delegation

Of Decision

Rights &

Authority

The Silent Killer Syndrome That Makes Organizations Vulnerable

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The Dynamics of an Ineffective Organization

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Inadequate Delegation

Lack of clear accountability�or empowerment

Poor

coordination & collaboration

Inadequate Leadership/Management Capabilities and Development

Poor Quality of Strategic Execution

Overly directive or disengaged senior management style

Ineffective

Top team

Overload; Conflicting Priorities

Poor Quality of Strategic Direction

Poor Quality Vertical Communication and Learning

SOURCE: The Silent Killers of Strategy Implementation and Learning, Beer & Eisenstat, Sloan Management Review, Summer 2000

A predictable (research-proven) set of barriers that often emerge during big change

Top Team

Broader

Organization

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SRSD suffers from the legacy of HP. We are not a box [instrument] division, yet we manage and have structured SRSD as though we are. Although it has taken on a more expansive role in creating systems than it ever did in past divisions, Custom Systems is still run out of manufacturing. Although test and measurement systems have to be heavily market oriented, we still have R&D calling most of the shots. Although our product lines need to be grown and managed as businesses, we still treat them as projects. The systems market is vastly different than anything HP has done in the past with test and measurement, that we need to start thinking of ourselves as a unique entity operating in circumstances that require a different strategy and structure than has been traditionally utilized in the past.

– George Mosby, Finance Manager

Performance & Psychological Alignment Declines As Environment Changes

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The task force feedback really served several important roles. Not only did it function as a powerful tool to communicate difficult issues, but it also showed that that the top team cared about what employees thought and that we would not institute a change process without asking for their input. Also, I believe that by asking for their “unvarnished” opinions, the employees realized just how serious we were about improving SRSD”s effectiveness. To Scott Wright’s credit, he probably took the most amount of risk initiating a process like this. He acted as the linchpin, and without his involvement, a process like this would have been spinning its wheels.

– George Mosby, Finance Manager

The Power of Honest Conversations

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Annual

Honest

Vertical

Conversations

An Org. Design

That Facilitate

Requisite

Coordination

Clear

Compelling

Strategic and

Values

Direction

Effective

Top

Management

Team

An

Engaged

Participative

Leader

Effective

Organization

System

High Quality

Leadership

Development

Process

and Strong Bench

of Leaders

Delegation

Of Decision

Rights &

Authority to

Lowest Possible

Level

SFP Enabled Transformation of Silent Killers

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Extent of Change in

Silent Killers

Type of Organization

Change in

Silent Killers

Extent of Overall Change

HP SRSD – BU

4.67

7.00

Toy Company

4.67

6.00

Pharma Co., Mexico BU

3.83

5.90

Tech. Co. B, BU

4.23

5.00

Tech. Comp. C, BU

4.33

5.20

Pharma Co. Brazil BU

5.00

5.00

Hotel Co. UK

0.33

5.00

Tech. Co. D. BU

2.33

4.38

Banking BU

2.17

3.00

Pharma Co. Argentina BU

1.90

3.33

Medical Tech. Co.

2.67

3.09

Privatized Gov. Agency

1.30

2.55

Case Analysis -- Extent of Change Following SFP - 7 Point Scale

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The Dynamics of an Effective Organization �This is what SRSD Became

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SOURCE: The Silent Killers of Strategy Implementation and Learning, Beer & Eisenstat, Sloan Management Review, Summer 2000

Top Team

Broader

Organization

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It is the work they [Santa Rosa Systems Division] did on alignment

[using the Strategic Fitness Process] that got them to come to grips

with what business they wanted to go after and what the business

model was that was needed…Today I see them as one of our star divisions….

Compared to other divisions, it probably is the most dramatic turnaround.

 

Ned Barnholt

EVP Hewlett-Packard

Test and Measurement Sector

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We lost a lot of employee satisfaction and commitment as a result of our problems but regained it and more. People from other divisions now want to come to work here and they cite that interesting process – honest conversations (SFP) - that we conduct annually

as one of the reasons.

Jody Edwards

SRSD HR Manager

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Factors That Moderate Learning and Change Through SFP (Belanger, D. & Beer, M) Unpublished Study�

  • Leader’s Character & Behavior
  • Extent of Performance Orientation and Pressure
  • Culture of the Larger Corporate Organization
  • Visible & Sustained Execution of Action Plan for Change
  • Consultant Availability, Capability & Involvement

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Toward a Normative and Actionable Theory of Organization Change and Development

  • Changes in the Competitive, Technological and Social Environment Require Realignment of the Organization –how it is organized, managed and led
  • Organizational (Social Systems) Effectiveness/Survival Requires Three Simultaneous Outcomes
    • Performance Alignment
    • Psychological Alignment
    • Capacity to learn and change
  • Change at the organizational level of analysis
    • Starts with senior team developing a statement of direction – purpose, strategy, values
    • An honest, collective and public conversation that iterates between advocacy and inquiry is required to learn what stands in the way of strategic change

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Support for The Unit-by Unit Corporate Change Strategy

  • The silent killers of effectiveness exist in every corporate unit

  • 1990: Field Study of Six Corporate Transformations

Book: “The Critical Path to Corporate Renewal”

HBR Article: ”Why change programs do not produce change”

    • Findings
      • The fallacy of programmatic change – its fast but does not succeed
      • The most successful company followed a slower unit by unit change process

    • The case of ASDA Retail Chain applied findings (a natural experiment)
      • Successful transformation of 200 stores over 6 years
      • The most celebrated corporate transformation in 1990s

  • Speed can kill on the road and in change that is too fast