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Program Guide

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Table of Contents

Cellsound Co-op Program Details

Co-op Overview and Requirements

Rebate Redemption Process

CellSound Co-op Additional Resources

Logo Usage and

Style Guide

Contact

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• Co-op submission checklist

• MAP Pricing

• What is a claim?

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CELLSOUND CO-OP

Program Details

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CellSound Co-Op

Program Details

• Co-op structure
• Comparisons to the old program (for existing clients)
• Benefits of CellSound
• Benefits of Cellsound Co-op Clients

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CellSound Rewards

Program Details

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More on CellSound Co-op Structure

(new clients)

-Bi-Annual Period: January 1st to June 30th and July 1st to December 31st.

- To Qualify for Co-Op: Agree to drop ship 8 consumable packages/mo

-Rebate for Advertising: Throughout each co-op term, clients can submit proof of advertising cost and qualified ads up to $7,500, get 50% back in cash rebate.

- Maximum Rebate: 6-mo payout to each client: $3,750 maximum

- Terms: 30 day notice to quit end of 6 month term.

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CellSound Rewards

Program Details

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More on CellSound Co-op Structure

(existing clients)

-Bi-Annual Period: January 1st to June 30th and July 1st to December 31st.

- To Qualify for Co-Op: Agree to drop ship 8 consumable packages/mo

- Rebate for Advertising: Throughout each co-op term, clients can submit proof of advertising cost and qualified ads up to $7,500, get 50% back in cash rebate.

- Maximum Rebate: 6-mo payout to each client: $3,750 maximum

- Terms: 30 day notice to quit end of 6 month term.

-Bi-Annual Period: 6 month term starts when you complete your onboarding call, no set dates on period

- To Qualify for Co-Op: Agree to drop ship 8 consumable packages/mo

- CellSound Advertising: Ads deployed by CellSound Marketing on behalf of client

-CellSound CRM: Custom CRM for only CellSound leads

- Terms: 30 day notice to quit end of 6 month term.

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CellSound Rewards

Program Details

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New Plan

Previous Plan

Benefits of

CellSound Co-Op

• CellSound will utilize Backstage Hub portal for co-op approval process.
• Gives co-op accounts support and assets, freedom to market the way they see fit.
• More sustainable if pause is needed.
• Create targeted marketing campaigns that can be customized to specific demographics/audience.
• Simplify your consumer understanding and boost sales with industry-leading co-op models. Being more user friendly and more affordable with better benefits than others in the market.

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CellSound Rewards

Program Details

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Take Your Practice Further with us!

Benefits of CellSound Co-op

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• Up to $7,500 annual cash rebate (that’s over $37k potential in cash-back rebates in the first 5 years!)
• Able to deploy marketing as you see fit.
• Still reap benefits of Cellsoundaesthetics.com website and call leads already familiar with other similar co-op structures.
• Clients will receive a monthly touch point with CellSound marketing, a kick off on-boarding with recommended 6-mo launch plan with asset library, marketing KPIs, suggested marketing channels with budget, ROI calculation tools

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CellSound Rewards

Program Details

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CO-OP OVERVIEW

& Requirements

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Co-op Program Requirements:

To qualify for the Co-Op Program, CellSound clients must meet the following requirements:

• Clients must enroll in monthly drop shipments of at least eight (8) consumable packages (which can include face/body sets) and authorize automatic payment deduction through CellSound Aesthetics.
• Clients must adhere to CellSound MAP Policies (Minimum Advertised Price Policies) which can be found on our Backstage Hub.
• Clients must maintain a good payment record and remain in good standing with their drop shipments.
• Clients must also fulfill their obligations outlined in the CellSound Master Sales Agreement and actively participate in CellSound Co-Op marketing and advertising during the Earning Period, as defined below:
• Customers who are no longer eligible for the Co-Op Program will lose any remaining balance they have under the program. If there is any suspicion of fraud, misrepresentation, misuse, abuse, or violation of the programs terms and conditions, it may result in the loss of rebates, the delay or suspension of rebate processing, and/or termination of the customer’s participation in the program. Please note that the Co-Op Program does not cover procedures or treatments that are reimbursed by state or federal healthcare programs.

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Co-op Overview

& Requirements

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Co-op Overview

& Process

The Breakdown

• Brand Fortification: Solidify and elevate the CellSound brand, crystallizing its identity as a premier name in non-invasive aesthetic enhancement and as a symbol of innovation and quality in the medical aesthetics market.
• Lead Generation and Sales Enablement: Consult on a high-octane lead generation program that captures and nurtures quality leads, seamlessly transitioning them through the sales funnel with strategic content, engagement, and robust sales support mechanisms.
• Full Lifecycle Client Management: Help you to establish a comprehensive marketing and support system that not only attracts and converts but also maintains lasting relationships with clients through continuous education, support, and community-building.
• Analytics and Continuous Optimization: Help you to create cutting-edge analytics and reporting tools to constantly gauge, refine, and enhance marketing efforts, ensuring peak performance and agility in strategy execution.

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Co-op Overview

& Requirements

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Brand Amplification and Corporate Communication

Lead Generation and Sales Enablement

Full Lifecycle Marketing

Reporting and Optimization

Co-op Advertising

Brand Fortification

Areas where CellSound Co-op Marketing can elevate in consulting efforts

Website Management and SEO

• Strategic Website Oversight: Optimize CellSound's web presence with compelling content and SEO best practices to support sales and marketing objectives.

Social Media Strategy

• Engagement-Driven Campaigns: Propel CellSound's leadership through strategic social media content that resonates with both industry professionals and end-users.

Email Marketing

• Targeted Email Campaigns: Implement regular email communications to nurture leads and foster deep, long-term customer relationships.

PR Campaigns

• Media Relationship Management: Develop PR campaigns to position CellSound as an innovator in the aesthetic medical technology space. (reword: help prep you for media opp and any news worthy efforts

Customer Testimonial Campaigns

• Testimonial-Driven Validation: Curate and share customer success stories that illustrate the effectiveness of CellSound's technology.

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Co-op Overview

& Requirements

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Co-op Eligible Advertising

ELIGIBLE ADVERTISING

• Various forms of campaigns for CellSound’s eligible advertising criteria, including television commercials, radio advertisements, newspaper and magazine advertisements, billboards, web banners, direct mail campaigns, pay-per-click ads, paid social, and eblasts.

Please note that collective buying or discounting programs, such as Groupon or Livingsocial, are not eligible and are strictly prohibited.

• To qualify for promotions, they must be based in the United States. The promotions must also run during the Earning Period following the period in which the Customer received the Co-op Reward.
• By submitting advertisements for the Co-op Program, Client affirms, represents, and warrants that Client owns or has the necessary licenses, rights, consents, and permissions to use the content and materials submitted.
• For long-term advertisements, CellSound will prorate the eligibility if the advertisement runs outside of the applicable Earning Period. In the case of magazines, we will use the cover date to determine eligibility.

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Co-op Overview

& Requirements

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CellSound Co-op Marketing Action Items

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• Provider directory on CellSound.
• A tailored, consistent landing page optimized for conversions.
• Weekly social posts, totaling about 10 - 15.
• Email campaigns, ready for deployment.
• Text communications.
• An easily executable event package.
• A detailed press release with guidelines for local media submission.
• Engaging LinkedIn articles
• Phone system messages
• Intro/Outro Videos
• Website Blogs

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link below for google drive

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Co-op Overview

& Requirements

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Click Here

Co-op Lead Generation and Sales Enablement

Lead Generation & Sales Enablement

Integrated Lead Management

• Comprehensive Lead Strategy: Deploy integrated campaigns across digital platforms, employing educational and promotional content to generate and nurture leads to the point of sales readiness.

Lead Generation to Sales Conversion

• Sales Pipeline Development: Oversee the progression of leads from initial interest to marketing qualified leads (MQLs), ensuring a consistent flow of sales-ready prospects.

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Co-op Overview

& Requirements

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Co-op Full Lifecycle

Marketing

Full Lifecycle Client Management

Customer Onboarding

• Seamless New Customer Integration: Provide tailored resources and support to new customers, fostering a positive beginning to the long-term use of CellSound products.

Regular Content Deployment

• Content Strategy Execution: Deliver a regular cadence of relevant, engaging content to keep CellSound at the forefront of industry discussion and thought leadership.

Co-op Program Administration

• Collaborative Marketing Synergy: Manage the co-op marketing program to align partner efforts with CellSound's strategic branding and drive collective market success.

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Co-op Overview

& Requirements

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Co-op Reporting and Optimization

Analytics and Client Optimization

Performance Metrics and Analytics

• Actionable Insights Reporting: Present comprehensive analytics and performance reporting to map the effectiveness of marketing strategies and actions.

Continuous Improvement

• Strategic Marketing Evolution: Utilize ongoing feedback to refine and optimize marketing initiatives, ensuring responsiveness to market dynamics and customer feedback.

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Co-op Overview

& Requirements

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REVENUE

GROWTH

MAP Policy & Minimum Advertised Pricing Policy

Don’t Advertise

• Guarantee permanent results
• Specific pricing
• A competitive statement – We’ll match any price guaranteed.
• Specific financing options that include a dollar amount off
• Phrases that indicate that other body contouring services aren’t as effective

Do Advertise

• Calculations will be based on single treatment pricing.
• The minimum treatment price cannot be lower than the price listed in the table based on the treatment package size.
• You have the option to advertise discounts either by a specific dollar amount off a package or by a dollar value for a particular package.
• Offers must meet the specified percentage and adhere to the calculated advertised treatment.
• Financing options can be promoted, but pricing, discounts, or rates cannot be advertised unless they are part of a package with 6 or more treatments.

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Co-op Overview

& Requirements

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MAP pricing, also known as Minimum Advertised Price, is the absolute lowest price that CellSound treatments can be promoted. This pricing policy is to safeguard CellSound’s worth and profitability, guaranteeing that treatments are never priced below a predetermined amount.

MAP Advertising

Examples: Treatment Plans

Don’t advertise

Do advertise

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Co-op Overview

& Requirements

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As part of the Company’s MAP policy, it is strictly prohibited to advertise on Groupon’s global e-commerce marketplace website. This includes any change, revision or alteration of the Minimum Advertised Price in any manner for purposes of marketing and/or selling on Groupon. This encompasses all CellSound specific treatments or packaged treatments that feature CellSound therapies. Violations of this prohibition will not be tolerated and shall constitute grounds for termination of retailer’s business relationship with the Company.

Co-op Suggested

Messaging

A New Year needs a New You!

🌟 Weight loss

🌟 Body Contouring

🌟 Sculpted

A chance to reinvent yourself. Schedule now a free consultation with our skilled providers and save big on treatments to help you shape your best self. Let's make 2024 your transformational year and call us today!

Make 2024 Your Glow Up Year

🌟 Weight loss

🌟 Body Contouring

🌟 Sculpted

Book a free consultation and reshape your future with body contouring. Limited time offers to transform into your best self but only with a free consultation with are skilled providers. Say goodbye to stubborn fat and hello to confidence. The new you awaits—message us now to claim your glow up.

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Co-op Overview

& Requirements

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CAPTIONS

Co-op Important

Information Requirements

• New patients must complete an initial intake “Health Declaration” to confirm candidacy for treatment.
• Tell your provider if you have any medical conditions including digestive system problems, kidney disease, live problems, lymphatic system problems, cancer, urinary tubular system problems, skin disease, intestinal problems, degenerative or chronic disease, metal / latex / water-based gel allergy, fractures, silicone implants, diabetes, or any other current medical conditions or recent surgeries.
• During the procedure you may experience sensations of tingling, tenderness, and muscle spasm at the treatment site.
• Following the procedure, typical side effects include temporary redness, swelling and tenderness, and skin sensitivity.
• Please see full ‘Important Safety Information - CellSound Aesthetics’ at https://www.cellsoundaesthetics.com/.
• Patient results may vary.

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IMPORTANT SAFETY INFORMATION ABOUT CELLSOUND’S ELECTROSONIC RESONANCE TREATMENTS:

CellSound’s Electrosonic Resonance treatments are FDA-cleared

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Co-op Overview

& Requirements

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REBATE REDEMPTION

PROCESS

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Co-op Rebate Guidelines

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EARNING PERIOD

Earning Period Definition: The year is divided into two separate periods

- January 1st to June 30th and July 1st to December 31st. These periods are known as “Earning Periods.”

TERMINATION

Either party may terminate this Agreement by providing written notice of at least 30 days prior to the end of the 6-month term. Upon termination, any rebates earned but not yet paid will be forfeited.

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PRE-AUTHORIZATION OF ELIGIBLE ADVERTISING

Pre-authorization of Eligible Advertising is recommended. This ensures that the

advertising is fully eligible for reimbursement. A draft of the advertisement and cost estimate associated with each Eligible Advertising for written approval prior to being published and such advertisement must be approved in writing by CellSound to be pre-approved as an Eligible Advertisement. A draft of each advertisement must be submitted for review and approval through

CellSound’s Backstage Hub. For television and radio advertisements, a review scripts prior to recording are needed.

At least five (5-7) business days should be allowed for review and response.

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Reward Redemption

Process

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Co-op Rebate Guidelines

To earn a reimbursement rebate, the client can submit proof of eligible advertising costs incurred during each Earning Period.

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• Client may submit proof of eligible advertising (see Eligible Advertising definition in next page)costs incurred during each Earning Period,
• The maximum rebate during each Earning Period is 50 % of eligible advertising costs up

to $7,500, meaning a maximum rebate of $3,750 $ per period,

• Submissions must be received within thirty (30) days of the end of an Earning Period to

be eligible for rebates and must be submitted through CellSound’s Backstage Hub.

• Eligibility for rebates will be determined solely by CellSound Aesthetics, and their

approval or disapproval of submissions is final.

• The client’s rebate reimbursement balance will be reset to zero (0) at the start of each Earning Period.
• Unused rebates will not carry over into the next Earning Period.

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Reward Redemption

Process

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Co-op Acceptable Advertising and Proofs

ELIGIBLE ADVERTISING

Various forms of campaigns for CellSound’s eligible advertising criteria, including television

commercials, radio advertisements, newspaper and magazine advertisements, billboards, web banners, direct mail campaigns, pay-per-click ads, paid social, and eblasts. Please note that collective buying or discounting programs, such as Groupon or Living Social, are not eligible and are strictly prohibited. To qualify for promotions, they must be based in the United States. The promotions must also run during the Earning Period following the period in which the Customer received the Co-op Reward. By submitting advertisements for the Co-op Program, Client affirms, represents, and warrants that Client owns or has the necessary licenses, rights, consents, and permissions to use the content and materials submitted. For long-term advertisements, CellSound will prorate the eligibility if the advertisement runs outside of the applicable Earning Period. In the case of magazines, we will use the cover date to

determine eligibility.

Newspaper �− Tear sheet from newspaper or photograph of ad showing page and date of newspaper. If available, please provide the URL to the ad �− Proof required every time ad runs

Magazine �− Tear sheet from publisher or screenshot from digital issue or photograph of ad �− Must receive tear sheet for each unique issue. If available, please provide the URL to the ad�− Proof must clearly show ad, page #, and date of magazine

Pull-up Banners �− Photo of banner �− No proof needed if ordered �from Allergan Aesthetics �Mailer �− Photocopy of mailer or “press proof” from printing company�− Documentation for associated postage costs and/or mailing list costs

Digital: Paid Social, Paid Search, and Reputation Management (Facebook, google, yelp, etc)

− Screenshot of online report showing displayed ad(s), PPC costs, and run dates. If available, also include an Excel (.csv) file of the ad campaign

− Date range must be adjusted for the time period

− Screenshot of display ad on advertised site. Screenshot must display entire ad

− Partial ads sent in for review will not be accepted

Website�− URL for the website created �− URL should not include any Allergan Aesthetics trademarks within the domain �E-mail Blast

− Full e-mail blast that was sent

CellSound Events �− Photographs of signage, booth, handouts, or table toppers.�− Number of attendees and possible leads generated �

Radio

PRE-RECORDED RADIO/ STREAMING SPOTS

− Script from radio station or audio file for each unique ad that runs �− Each script and audio file should match the Ad-ID/Spot Title on the official itemized invoice

LIVE SPOTS �− Script or talking points provided by station

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Billboard �− Photograph of actual billboard or Proof of Performance (POP) from billboard company

− Each billboard/panel ID must have its own proof

�TV �− Video file for each unique TV ad. If available, please provide the URL to the ad �− Each file should match the Ad-ID/Spot Title on official itemized invoice

�SEO

− Analytics report including the date range which shows performance of organic traffic, keyword rankings, or measurement of page engagement

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Reward Redemption

Process

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Must include abbreviated important Safety information for the brands being advertised (see page 21)

Co-op Product Checklist

Legal & Commercial

• Customer contracts in place?
• All commercial or legal risk signed- off?
• Appropriate commercial and legal agreements in place its suppliers.

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Product Proposition

• Overall proposition is clearly established? “The Why”
• Target customer profiles are identified?
• The product name is finalized and approved?
• The product positioning defines against current portfolio.
• The proposition and key messages are validated with target prospects.

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Product Development

• All new components are developed in place?
• new products is embedded into any existing processes?
• Professional and customer service teams are ready?
• Trials are complete and confident to launch based on trial.
• Packaging, documentation, user guides, etc.

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Customer Experience (Noel)

• Customers can find product?
• Customers can buy product?
• Customers can receive product?
• Customers can get support if needed?
• Customers can cancel or return product?
• Customers can pay for product?

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Reward Redemption

Process

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Co-op Promotion Checklist

Press & Analysts

• PR agency is involved (if required)
• Identified list of journalist, opinion leaders
• Press release or press launch is event planned?

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Marketing Communication

• Customer launch event is planned?
• Advertising and/or direct marketing is planned?
• Roadshow, User groups and or/promotional engagements are planned?
• Online promotions, press releases and/or magazine articles are planned?
• Website updates are in place and planned?

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Lead Generation

• Tools established to capture lead customers?
• Promotional strategy established for lead customers, existing customers?
• Specific events in place to generate leads, i.e. trade show, user group or sales.

Collateral

• Plan to produce soft copy and printed collateral?
• White papers written, which gives more in-depth detail on product?
• Different collateral ready for customer audiences, i.e. executive level?

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Internal Communication

• Mechanism established to communication launch within the business?
• Special events planned, i.e. office stands, posters, presentations?

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Demo

• Demo is available for internal training?
• Demo is available to promote/use with customers?

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Reward Redemption

Process

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Co-op Pricing Checklist

Channels Pricing

• Channel pricing strategy is in place?
• Pricing structure defined for different channels, i.e., direct response, online, etc.
• Appropriate commission structure are in place?

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Pricing Structure

• Proposed pricing structure is approved?
• Pricing structure tested on the relevant systems?
• Pricing structure trialed with successful quality gates?
• Introductory pricing strategy in place? (if any?)

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Pricing Tools

• Pricing documents are created, approved & distributed?
• Tools are in place to help customers and sales work out pricing?

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Competitive Pricing Analysis

• Establish how your products stack up against rivals?
• View on pricing for the channels (direct or indirect)?
• Quizzed suppliers, partner, etc?

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Reward Redemption

Process

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Co-op Channels to Market Checklist

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Channel Strategy

• Sales channel strategy has been defined and agreed?
• Preferred roll—out channel are ready?

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Channel Plans

• Changes to channel processes are in place?
• Channel communication plans are drawn?
• The agreement is signed-off with each channel?
• Channel collaterals are available, i.e. training packs, sales guides?

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Channel Stock

• Sufficient stock planned launch?
• Appropriate stock monitoring and replenishment.

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Reward Redemption

Process

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Co-op Plan

Checklist

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Launch Plans

• Launch Date is set?
• Communications strategy for launch is agreed?
• Launch plan is developed and agreed?

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Post Launch Plans

• Post-launch sales targets are in place?
• Post launch marketing plans in place?
• Post-launch analytics and evaluation are planned?
• Budget and resource secured to address post-launch issues?
• Post-launch development roadmaps are planned for the product?
• Process to gather feedback from customers and from the channels.

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Reward Redemption

Process

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Co-op Post Launch

Checklist

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Reward Redemption

Process

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Post Launch

• After-sale support trained on the product
• Processes are established to deal with after-sales support?
• Measurement metrics are in place to check on performance?
• Support documentation are ready, i.e. FAQs, websites, products, etc.

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Pricing Structure (90-days projected and post)

• Proposed pricing structure is approved?
• Pricing structure tested on the relevant systems?
• Pricing structure trialed with successful quality gates?
• Introductory pricing strategy in place? (if any?)

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• Create Franchise Kit

Co-op Reimbursement

Submission/Checklist

step by step on how to receive reimbursement

include imagery

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Reward Redemption

Process

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CELLSOUND REBATES

Additional Resources

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CellSound Rebates

Additional Resources

• cellsound backstage hub (SIDE PANEL)
• graphics
• proshop
• Digital guide

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CellSound Rewards

Additional Resources

CellSound Rebates

Additional Resources

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CellSound Rewards

Additional Resources

Backstage Hub

CellSound Rebates

Additional Resources

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CellSound Rewards

Additional Resources

Pro Shop

CellSound Rebates

Additional Resources

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CellSound Rewards

Additional Resources

Canva Editable Templates

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LOGO USAGE &

STYLE GUIDE

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Logo Usage

Explained

CELLSOUND BRAND GUIDELINES

The CellSound brand guide provides the framework for presenting the visual and textual language of our brand for your clients. The guide features a clear direction for logo usage, typography, and brand tone, ensuring a strong brand representation across print and digital platforms. By following the CellSound brand guide, your clinic can create an unmistakable visual connection with your audience, driving engagement and loyalty.

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CORPORATE TYPOGRAPHY

The CellSound corporate typography is both sleek and modern, representing the company's cutting-edge technology and innovation. The typography invites the eye with its clean lines and balanced measurements, showcasing a level of precision that perfectly embodies CellSound's attention to detail.

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CORPORATE COLOR SYSTEM

The CellSound color system allows for a coherent and consistent presence across all mediums, from digital to print and beyond. This cutting-edge technology ensures that our brand message is delivered with precision and distinction, leaving a lasting impression to your audience.

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Logo Usage &

Style Guide

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DOWNLOAD HERE

Color Palette & Fonts

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Logo Usage &

Style Guide

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Logos

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Logo Usage &

Style Guide

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Digital Ad Requirements

For legibility the CellSound Logomark should be used in a minimum width of __/__. For web application, the minimum width is __ px

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Logo Usage &

Style Guide

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Print and Digital

Billboard Requirements

On large scale printed pieces and digital billboards, the full CellSound logomark should be 1/3 of the width.

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Logo Usage &

Style Guide

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Jr. Poster - 12’ W x 6’H

Digital Bulletin - 1400 x 400 px

Bulletin - 48’W x 14’H

STANDARD AD SIZE EXAMPLES

Actual logo size =49.3” W x 8.75” H

Actual logo size =189.3” W x 33.5” H

CONTACT

CellSound Corporate

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(657) 571-7367

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2492 WALNUT AVE, SUITE 120.

TUSTIN, CA 92780

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CellSound Marketing

(702) 612-5101

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10777 W TWAIN AVE.

LAS VEGAS, NV 89135

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