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SOCIAL MEDIA IN THE WORKPLACE

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CONTENTS

3 Distinct Uses of Social Media
Social Media Normally Use
Linkedin, Instagram, Facebook and Twitter Etiquette
5 Essential Social Media Etiquette
5 Ultimate Checklist Before You Post
Consequences for Violating (Indonesia)
Personal Branding in Social Media
Who is Responsible to Monitor Social Media?
The Importance of Personal Branding in Social Media

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Learning OBJECTIVE

Employees must realise that the way they present themselves on Social Media reflects not only on them but also on Azana’s reputation

To build a network of professional contacts
To join professional communities related to your profession
To spread the information about the company/hotel you represent
To assure Azana associates stand out for their professionalism

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3 Distinct Uses of Social Media

Know the basic functions�

PERSONAL

Use of Social Media in an employee private life

3

PROFESSIONAL

The Use of Social Media in an employee professional role to build a network of contact and increase brand visibility

2

OFFICIAL

Official Use of Social Media on behalf of the company to communicate message that represent the brand

1

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SOCIAL MEDIA COMMONLY USE

Audience �( Monthly Active)	+300 million affluent professionals	+2.3 billion, 58% between 25 & 54 years old	+320 million, 65% over 25 years old	+1 billion, 65% between 18 and 34 years old	± 1.7 – 1.8 miliar, 40,3% between 25 & 34 years old
Purpose	Network and Job Search	Socialize and build fanbase	Share Opinions and news	Share photos and stories based on virtual appeal	Short video entertainment & storytelling and trend-driven content & viral marketing
Why Use?	Join Special Interest group, use easy search tools, access preferred site for sales professionals	Access to largest audience of all social media sites and tools for networking, create business page	Send pity insight that establish you as thought leader, engage in real time communications	Build influence through striking images and video	High organic reach, strong employer branding, effective recruitment awareness, and high engagement.

Approved Distribution Networks	Largest Professional Network	Largest Social Network On The Planet	Largest Micro-blog, Quickly Shares Info	Photo and Video - Sharing App	Short-form Video Platform

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LinkedIn is a social networking website that is designed specifically for the business community. The goal of the site is to connect business professionals to other registered members to establish networks of people they know professionally.

LinkedIn is not the place to post personal trivia — stick to business.

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LinkedIn Etiquette

LinkedIn personal profiles must be kept professional and constantly updated
Connect with people you know, or who might be beneficial for you to know professionally
Use proper profile pictures for your LinkedIn:

Wear business attire e.g. suits, batik, or hotel uniform
No selfie or group photos
Professional pose

Don’t send spam / irrelevant messages to your connections
Do not share too much personal information on LinkedIn. Use other personal social media (e,g, Instagram, Twitter, Facebook, etc.) instead
Always use formal, professional language on your profile
Always respond to messages politely
Always like and share corporate posts from Azana

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Facebook

Facebook is a social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family, and colleagues. Key terms you will hear when using Facebook include, Like, Comment, Status Update, Friend Request, Timeline, Cover Photo, and Profile Picture.

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Facebook Etiquette

Don’t overshare and overpost
Find and evaluate the original source before you share
Be clear that you are sharing your views as an individual, not as a representative of the hotel
Never share unflattering photos. Let's remember the rule: treat others as you would like to be treated.

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Twitter Etiquette

Be social. Twitter is about conversation, not monologue.
Don’t just follow people, engage them.
Have a sense of humor.
Refrain from flaming. Use your words to encourage and lift up rather than to tear down. Never underestimate the power of a tweet.
Don’t be afraid to ask for a retweet when it’s really important. (This is best utilized when it’s to help out someone else.)
Don’t follow someone expecting him to follow you back. Follow because you’re interested in what the person has to say.

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Twitter

Twitter is a social networking website that allows people to communicate through quick, frequent messages of 280 characters or less. People write short updates called “Tweets”, that are posted to their profiles, and shared with their followers. Key terms you will hear when using Twitter include Tweet, Retweet, Follower, and Hashtag

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Instagram

Instagram is a social networking website, owned by Facebook, focused on showcasing photos and short videos. Key terms you will hear when using Instagram include, Like, Comment, Profile Picture and Story. Users can choose to follow users or business profiles.

Instagram isn’t the place for stock photos. In order for you to effectively tell your story, your images need to be visually appealing yes, but also authentic, original, and relatable.

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Instagram Etiquette

Be real. Be authentic. Be you. Be original with your content.
Do use hashtags, but don't spam.
Don’t ask people to follow you back.
Social selling. Share or repost your hotel’s promo.
Don’t post too much
Ask for permission before reposting someone else’s photo
Don’t use someone else’s photo without tagging them. This essentially is the way that photographers are given credit on Instagram. Think of it as plagiarism if you fail to do this.
Never comment and ask for a follow. Instead, leave genuine comments that build community.

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TikTok

TikTok is a social media platform focused on short-form videos, owned by ByteDance. Key features include For You Page (FYP), Likes, Comments, Shares, and Sounds. Users can follow creators or brands to stay updated with their content.

TikTok isn’t about perfect or polished content what works best is authentic, creative, and relatable videos that connect quickly with the audience.

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TikTok Etiquette

Keep your content semi-professional — balance between fun & brand image
Reflect your brand through your content (culture, BTS, daily work life)
Follow trends wisely — stay relevant to your brand
Avoid spam & overposting
Don’t overshare personal/sensitive information
Engage actively — reply comments & build community
Always stay positive and respectful
Support company content (repost or recreate in your own style)

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Ask to Connect in your own words, for a good reason, don’t use a template

Use Clear and Clean Well - lit Photo

Talk to Folks

Read the tone of the room

Make things better

5 ESSENTIAL SOCIAL MEDIA ETIQUETTE

Be a good example for your audience

Ask to connect in your own words, for a good reason--don't use a template. Tell a person you're asking to connect with why you're asking. Are you in the same industry? Do you have mutual business connections/are they a potential customer? Be honest and don't spam.
Use Clear and Clean Well-lit Photos. It's best to play it safe here unless you really know the platform well. A clean well-lit photo of you in normal everyday attire will likely give the right impression of who people are talking to. Remember to have the light source behind the camera. And smile (normally, but smile).
Talk to folks. If you get a comment or message, reply promptly, professionally, and personally. Maybe someday you won't have enough time to respond to everyone, but don't start out that way. Just like in real life, the more active you are, the more conversations you'll strike up and the more valuable connections you'll create. Ignore trolls, but there are actually fewer of them for most people than you might think.
Read the tone of the room. While it's not wrong to lean toward the less professional, doing so on Instagram can be more casual than LinkedIn. Overly formal messages will stick out in an odd way just as much as overly familiar ones. See how people communicate on the platform and adjust accordingly.
Make things better. Post positive contributions to the community that will really help people. Introduce folks you know would benefit from knowing each other. How you react online reflects on your business and that goes for the good as well as the bad, so be proactive

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Find a post purpose

Respect your audience

Limit your privacy to the public

Use appropriate words

Ensure your post and visual is appropriate

5 ULTIMATE CHECKLIST BEFORE YOU POST

MAKE SURE YOUR POST IS SAFE

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Post only pictures that you would be comfortable sharing with the general public.

If you feel angry or passionate about a subject, it’s wise to delay posting until you are calm and clear-headed

The cyber world is the real world with real consequences, so make sure you always ask yourself the following before you hit ‘send’, ‘post’, or ‘comment’.

REMEMBER THIS !

YOUR POST IS ON YOUR RESPONSIBLE

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CONSEQUENCES FOR VIOLATING (INDONESIA)

TIME TO KNOW THE LAW THAT BINDING

UNDANG - UNDANG INFORMASI DAN TRANSAKSI ELEKTRONIK

UU ITE

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UNDANG - UNDANG

INFORMASI DAN TRANSAKSI ELEKTRONIK

UU ITE

Melanggar kesusilaan

Pasal 45 ayat 1:

Setiap Orang yang dengan sengaja dan tanpa hak mendistribusikan dan/atau mentransmisikan dan/atau membuat dapat diaksesnya Informasi Elektronik dan/atau Dokumen Elektronik yang memiliki muatan yang melanggar kesusilaan sebagaimana dimaksud dalam Pasal 27 ayat (1) dipidana dengan pidana penjara paling lama 6 (enam) tahun dan/atau denda paling banyak Rp1.000.000.000,00 (satu miliar rupiah).

Perjudian

Pasal 45 ayat 2:

Setiap Orang yang dengan sengaja dan tanpa hak mendistribusikan dan/atau mentransmisikan dan/atau membuat dapat diaksesnya Informasi Elektronik dan/atau Dokumen Elektronik yang memiliki muatan perjudian sebagaimana dimaksud dalam Pasal 27 ayat (2) dipidana dengan pidana penjara paling lama 6 (enam) tahun dan/atau denda paling banyak Rp1.000.000.000,00 (satu miliar rupiah).

Penghinaan dan / atau pencemaran nama baik

Pasal 45 ayat 3:

Setiap Orang yang dengan sengaja dan tanpa hak mendistribusikan dan/atau mentransmisikan dan/atau membuat dapat diaksesnya Informasi Elektronik dan/atau Dokumen Elektronik yang memiliki muatan penghinaan dan/atau pencemaran nama baik sebagaimana dimaksud dalam Pasal 27 ayat (3) dipidana dengan pidana penjara paling lama 4 (empat) tahun dan/atau denda paling banyak Rp750.000.000,00 (tujuh ratus lima puluh juta rupiah)

Pemerasan dan / atau pengancaman

Pasal 45 ayat 4:

Setiap Orang yang dengan sengaja dan tanpa hak mendistribusikan dan/atau mentransmisikan dan/atau membuat dapat diaksesnya Informasi Elektronik dan/atau Dokumen Elektronik yang memiliki muatan pemerasan dan/atau pengancaman sebagaimana dimaksud dalam Pasal 27 ayat (4) dipidana dengan pidana penjara paling lama 6 (enam) tahun dan/atau denda paling banyak Rp1.000.000.000,00 (satu miliar rupiah).

Menyebarkan berita bohong dan menyesatkan yang mengakibatkan kerugian konsumen

Pasal 45A ayat 1:

Setiap Orang yang dengan sengaja dan tanpa hak menyebarkan berita bohong dan menyesatkan yang mengakibatkan kerugian konsumen dalam Transaksi Elektronik sebagaimana dimaksud dalam Pasal 28 ayat (1) dipidana dengan pidana penjara paling lama 6 (enam) tahun dan/atau denda paling banyak Rp1.000.000.000,00 (satu miliar rupiah).

Menyebarkan kebencian atau permusuhan individu dan/atau kelompok masyarakat tertentu berdasarkan atas suku, agama, ras, dan antargolongan (SARA).

Pasal 45A ayat 2:

Setiap Orang yang dengan sengaja dan tanpa hak menyebarkan informasi yang ditujukan untuk menimbulkan rasa kebencian atau permusuhan individu dan/atau kelompok masyarakat tertentu berdasarkan atas suku, agama, ras, dan antargolongan (SARA) sebagaimana dimaksud dalam Pasal 28 ayat (2) dipidana dengan pidana penjara paling lama 6 (enam) tahun dan/atau denda paling banyak Rp1.000.000.000,00 (satu miliar rupiah).

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COMPANY REGULATION/

PERATURAN PERUSAHAAN

(AZANA HOSPITALITY)

Article 57

First Reprimand for Minor Violation Category

(First reprimand is made, signed and given by Head of Department, with copy to Human Resources Department (HRD) and will be valid for 6 months.)

Article 57 (2.k)

Failed to act properly and ethically in social media accounts that reveal company image.

Tidak menjaga etika dalam akun media sosial yang mencantumkan identitas diri sebagai karyawan perusahaan

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Who is Responsible to Monitor The Social Media?

Hotel Leader

(GM/HM)

All Department Head

Human Resources Team

PR/Marcom

Yourself

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Build Trust

Personal Branding

PERSONAL BRANDING IN SOCIAL MEDIA

See how beneficially it is if you could use it properly

CREATE NETWORK

CREATE YOUR OWN SELF IMAGE

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3 Benefit of Personal Branding

In Social Media

Time to being a good influencer to your audience

�

CREATE YOUR OWN SELF IMAGE

Create a content that show what the expertise or something you interest to talk, drive your audience in wise manner

3

CREATE NETWORK

Connect yourself with other professionals. Develop and broaden your knowledge through other audience has similar interest with you

2

BUILD TRUST

Show what you expertise on something or skill that you have as professional

1

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Individuals Who Excel in Building Personal Branding

1

Gary Vaynerchuk

Gary Vaynerchuk is a serial entrepreneur and global thought leader in digital marketing.

Why He Stands Out:

Built a strong personal brand through consistent content across platforms
Known for authentic, no-nonsense communication style
Inspires millions on entrepreneurship, mindset, and hustle culture

Key Strength: Consistency & authenticity in content

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Individuals Who Excel in Building Personal Branding

2

Jerome Pollin

Jerome Polin is a top Indonesian content creator known for educational and entertaining content.

Why He Stands Out:

Successfully blends education + entertainment (edutainment)
Strong connection with Gen Z audience
Builds trust through relatable personality & positive messaging

Key Strength: Relatability & value-driven content

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Individuals Who Excel in Building Personal Branding

3

Dian Sastrowardoyo

Dian Sastrowardoyo is a prominent Indonesian actress and influential public figure.

Why He Stands Out:

Combines intellectual image + entertainment industry credibility
Actively involved in education and social initiatives
Maintains a strong, elegant, and consistent personal image

Key Strength: Credibility & purposeful branding

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Know Who You Are

Understand Your Audience

Azana EVP

(EMPLOYEE VALUE PROPOSITION)

HOW TO CREATE AN AUTHENTIC STORY

3

Build Compelling Content

Share Your Story

1

2

3

4

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SHARE YOUR

CONTENT

Know your company hashtag

Know your company hashtag and encourage people to share photos!.

It will make people easier to find and identity your company in the social media sphere

Content can be share and tag your company in Instagram, Linkedin, Facebook, etc

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Azana Hospitality

@azanahospitality

@azanahotel_id

Azana Hospitality

SOCIAL

MEDIA

#discoveryourpassion

#Azanahospitality

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Utilizing social media in your business strategy is one of the best ways to get your name out there. It's a great way to market your services, products, and help boost your brand.

Not only that, it gives you the chance to connect with customers, clients, colleagues, employees, and prospective customers on a more personal, human level.

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THANK YOU

www.azanahotel.com