SEO:

Search Engine Optimization

How to increase the quality and quantity of website traffic

https://cli.re/search

Overview

Today we will be going over an introduction to SEO and learning why it is an important job skill.

• What is SEO?
• Why learn SEO?
• Some SEO Basics
• What is an ‘organic’ search
• How to implement SEO
• Example SEO Guidelines from Google
• Where to learn more

​

‘SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.’

https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

What is SEO?

• You learn how search engines (Google, Bing, etc) work.
• It can be a career option - SEO is a $65 billion industry
• Or career skill - SEO is one of the top sought out career skills in marketing

Why learn SEO?

An organic search result is non ad result of a search. Organic search results include regular website results, but also can include features like answer boxes, carousels and “people also searched for” boxes.

Search SEO, weather and a tv show you watch. Can you spot and name all the different search engine result page (SERP) features?

With the right SEO, you can get featured in these features.

Organic Search

• Learn guidelines and edit the HTML of your site or edit the structure using a website builder.
• Use built in tools on your website builder. For example, Wix offers a tool called Wix SEO Wiz that builds a personalised plan to push your page up on search results.

​

How to implement SEO

• Help search engines find your pages.
• Help search engines understand your pages
• Help users navigate your pages

SEO Guidelines

• Fully built site - all pages can be found by another page link. All pages have content (text/images)
• Sitemap file
• Limit the number of links (<1000)
• Use robots.txt to prevent crawling on irrelevant pages (ex. Infinite calendar pages, ads)

Help search engines find your pages.

• Create a useful, information-rich site
• Include words users would type to find your pages
• Ensure that your <title> elements and alt attributes are descriptive, specific, and accurate.
• Design your site to have a clear conceptual page hierarchy.
• Make your site's important content visible by default.

Help search engines understand your pages

• Try to use text instead of images to display important content,
• Ensure that all links go to live web pages. Use valid HTML.
• Optimize your page loading times.
• Design your site for all device types and sizes
• Ensure that your site appears correctly in different browsers.
• If possible, secure your site's connections with HTTPS.
• Ensure that your pages are useful for readers with visual impairments, test your website with screen readers

Help users navigate your pages

Sites:

• https://www.devonstank.com/
• https://developer.mozilla.org/en-US/
• https://www.leasideplumbing.ca/

As a group:

• Put your assigned website into this website: https://www.woorank.com/
• Find something new you didn’t know already that could improve the seo of the site.
• Attempt to understand it
• At the end you will share the optimization

​

Activity: Grade these websites

Closing

Congratulations! You have earned a Professional Tech sticker. Please come up to collect your map and sticker.

Write your Full Name on the map (or grab your in progress map) and add your sticker

Please leave your map here, I will be displaying them on the wall.

Access this presentation: https://cli.re/search

​

​