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“NEXT SLIDE PLEASE…”
I'm a leader of creative projects at Google, recovering agency-side Creative Director, and former child. �
Previously I was at META ↗. Both R/GA ↗ and ANOMALY ↗ during their frequent Agency of the Year plaudit periods. And Digital Agency of the Decade DARE ↗. Talk about humble! �Also SAATCHI & SAATCHI ↗, the only agency my Dad's heard of.�
One time, the Internet gave me over £43,000 to build a�CAT STATUE ↘. And two of my coding projects have been internationally recognised as WEIRD ↘. �
I have never spoken in the third person and I won’t start now.
ONTO THE WORK 👇
GOOGLE GEMINI
VEO 3 LAUNCH
Showcasing one of Google’s most talked about products, with bunch of talking animals. I led the initial UK launch work and oversaw its adaption for other countries across EMEA.
GOOGLE PIXEL 9
NOW WE’RE TALKING
Gemini Live chats with chess hobbyist Trent Alexander-Arnold, who I’m told is also footballer or something. UK arm of a global campaign, made with pals in Creative Lab London and New York.
GOOGLE SEARCH
EASTER EGGS
Sometimes we quietly add a surprise to popular search results. Recent favourites below.
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The above went live when Lewis returned to stage at Glastonbury, after a 2-year mental health hiatus.
For Oasis’ return, we changed “Did you mean” for a few “Some might say” suggestions.
THE GOOGLE APP
MORE WAYS TO SEARCH
More than 30 examples of why you need the Google app on iPhone. From buying umbrellas for dogs via a photo, to humming what you forgot was The Ketchup Song. Over 1000 assets in 5 languages.
WATCH 3x SUPERCUT 16:9 FILMS ↗
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I don’t expect you to watch all 30 films versioned into different ratios, time lengths, and languages.
GOOGLE ARTS & CULTURE
PYRAMIDS OF MEROË
Sudan is home to more pyramids than anywhere else in the world. But few people know Sudan even has pyramids at all. Now you can uncover the unique pyramids of Meroë through an immersive 3D site, AR, and Street View.
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I directed the above film, with music
By Hans Zimmer’s 14th Street Music.
GOOGLE CHROME
CHOOSE CHROME
Sharing some relatable reasons for why the folks of Europe should choose Chrome as their browser. Made in every language apart from English unfortunately (thanks Brexit).
GOOGLE PIXEL 7
PIXEL LOVERS
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When the global Pixel Lovers campaign came to town, I lent a hand to the ECDs
Kevin Butler and Steve Vranakis to ensure these unscripted spots would be relatable to a UK audience. Like the universal need to erase bags of chips from your photos.
GOOGLE.ORG
CLIMATE IMPACT CHALLENGE
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The Google.org Impact Challenge on Climate commits €10M to fund bold initiatives that aim to use technology to accelerate Europe’s progress toward a greener, more resilient future. We told the grantees’ stories in a new podcast called Planet Progress.
BRIEF INTERLUDE…
I wrote this line to promote the podcast, which was judged to be too naff by all involved. I still liked it, so I designed it up, and entered it into The Royal Academy Summer Exhibition 2022. Where it was selected to be included by SIR GRAYSON PERRY ↗. So shows what they know.
D&AD
SHIFT WITH GOOGLE
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A free night school, for self-made creatives without a university degree. �I serve as Google’s mentor to the London intake, ECD on paid briefs we run with grads worldwide, and helped scale the school to Hamburg & Berlin.
CELEBRATING LIFE INSIDE
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These 100% UGC films celebrate the way Facebook Groups adapted, endured and carried on together in the midst of lockdown anxieties. Later in lockdown, we shared how multiple Groups were still thriving.
STILL GOING STRONG (BRAZIL)
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The formats we created for the UK were expanded to Brazil with Denis Kakazu, Renata El Dib, and local agency Mutato.
We also made this AR push-up contest.
This was an AR filter we made for the 1.3 billion people of India that can't always physically come together during Holi.
HAPPY HOLI
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There was also a surprise (above) in any post about it.
WHEN YOU OPEN UP
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These films, made by Dentsu Webchutney and overseen by Andy Amadeo, star traditional craftspeople that found new livelihoods through Facebook during lockdown.
AR versions of the masks were tried on by 2M users.
NIKE
PLAYING FOR THE �NEXT GENERATION
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The story of ASISAT OSHOALA ↗, who's creating opportunities for more Nigerian girls to chase their football dreams. This was the most engaged film for Nike in EMEA during the 2019 FIFA Women’s World Cup, and second most engaged globally.
A local artist painted Asisat's message to the next generation at St Jude's Field in Lagos (above).
NIKE
YOUR UNIMAGINABLE SUMMER
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For the Air Max 270 React we created five dreamlike worlds for sneakerheads to explore. Tap and swipe to find hidden stuff, sign up for real-world events, and buy some fresh drip, all completely inside Instagram.
CANCER RESEARCH UK
RIGHT NOW
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To prove (donation-funded) research is working, we revisited the stars of our original ads. This campaign was INCREDIBLY EFFECTIVE ↗, leading to a significant increase in donations.
The stars of our ads were also featured in posters nationwide.
CANCER RESEARCH UK
WALK ALL OVER CANCER
They came up with a new fundraising event, and we knew just what song to use.
BUDWEISER
SUPPORTING SHOLING
Sholing FC are a winning non-league side held back from promotion due to their poor facilities. So Bud changed that with a £100,000 donation.
MATTESSONS
MMM3000
Co-creating the world's first hands-free snacking and gaming device with the UK's top gaming YouTuber.
YOUTUBE
EPIC RESPONSE GIFS
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We created a set of response GIFs for fans of the Slow Mo Guys to use. So every time fans use one to express themselves, the also promote the Slow Mo Guys.
YOUTUBE
DON’T PANIC BUTTON
Like thousands of young people, Zoella is affected by panic attacks. We created a symbol of solidarity for her fans to share, spreading Zoella's positive outlook.
NATIONAL GEOGRAPHIC
THE STORY OF GOD
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We wanted to promote this show using the simple human truth that, whether you're religious or not, most of us under times of stress find ourselves asking for help from above. You'll just have to watch the show to find out why.
A series of cinemagraphs were made for social
TOYOYA
SILENCE THE CITY
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Highlighting how a quiet hybrid engine can provide a moment of calm in an otherwise noisy city.
TOYOYA
OUTSMART SHOUT OUT
This little car packed with a lot of smart features to take on life's big problems. Over 72 hours, people told us about their problems and we responded with 129 unique solutions. In the form personalised rap videos, naturally.
TOYOYA
STORIES OF BETTER
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Short animated film series featuring real stories of Toyota owners.
GUINNESS
THAT DROP OF IRISH
Everyone likes to claim they've got some Irish family heritage, especially as an excuse to drink on St. Patrick's Day.
GUINNESS
BLACK LAGER
No one was drinking Guinness Black Lager because they thought it was literally a Guinness and lager shandy. We wanted to show how silly misconceptions can be if you took other words so literally.
CAT STUFF
A STATUE TO THE ASTROCAT
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Nobody knows that a cat has been to space. So I crowdfunded £43,000 to build her a statue. At its INTERNATIONAL SPACE UNIVERSITY ↗ unveiling, the statue was applauded by actual astronauts, which was a first for something I’ve done.
CAT STUFF
CATLEIDOSCOPE
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Let's reflect on the famous
cats of the internet.
CAT STUFF
CATCORDIAN
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PAULA CRISTALLI – DIRECTOR, INTERNATIONAL CREATIVE AT META�
Matthew is a joy to work with. Bright creative insights, strong strategic thinking and flawless executions. I’d give him 3 thumbs up if it was possible.��
ANDREW AMADEO – INTERNATIONAL CD AT META�
If you’re reading this it’s probably because you’re considering Matthew for a position at your company. Take my advice. Hire him and don’t look back. Matthew spent just over 18 months with us at Facebook and his maturity and calmness fostered great, well thought through work time and time again. I have nothing but praise for him and sincerely hope he can come work for us again sometime soon.��
JOE CORCORAN – PARTNER / ECD AT ANOMALY�
Matthew is brilliant. I’d recommend him to anybody. I’ve worked closely with him on all sorts of accounts. His ideas are commercial but always a little left of field. He is media agnostic. He is great at crafting his work. His writing is always sympathetic to the idea and tone of voice. He is brilliant with clients and a great person to have around that everybody likes and respects. Matthew is a reliably great creative I would work with again in a heartbeat.
OLI BEALE – PARTNER / ECD AT ANOMALY�
He's just brilliant. Kind and clever. I loved having him here. He made loads of work and loads of friends. God bless him and all who sail on him.��
NICK PAGET – CD, HEAD OF CAMPAIGNS AT R/GA�
Matthew is an excellent creative and an asset to any team. He's both collaborative and independent. He comes up with original ideas, delivers excellent copy and presents work well. He's thorough and efficient and he delivers to high quality without needing much oversight. He's talented, solution-oriented and hardworking; I highly recommend him and his work.��
LAURA JORDAN BAMBACH – ECD AT DARE, FORMER D&AD PRESIDENT
Adaptable, hard-working and incredibly creative. He's become a much-loved member of the creative department, and has delivered every brief with dedication - big or small. He's bursting with ideas for clients and otherwise (check out his catleidoscope) and we'll miss his sense of humour, collaborative spirit and general bounciness.
FURTHER REFERENCES AVAILABLE IF YOU REALLY, REALLY NEED MORE.
AND IF YOU CAN’T SLEEP WITHOUT A FULLY ITEMISED LIST, IT’S IN THE SPEAKER NOTES.
SHINY THINGS
Lovies x17
W3 x1
MAA Best x4, including Grand Prix
Shorty Awards x1
Cannes Lions x4
Webbys x5
FWA x4
Awwwards x2
One Show x1
The Drum Dream Awards x1
The Side Show Awards x2
IPA Effectiveness Awards x1
Dubai Lynx x3
WELL DONE ON MAKING IT �ALL THE WAY TO SLIDE 35
Behold the Picture of Dorian Guy.
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