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School Marketing Made Easy –

Free Strategies to Attract & Retain Students

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Andrea Gribble, Founder & CEO, #SocialSchool4EDU

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Andrea Gribble

  • CEO & Founder of #SocialSchool4EDU
  • Partner to 500+ Districts across US & Beyond
  • Author - Podcaster - Blogger
  • Mom of 6

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andrea@socialschool4edu.com

715-205-0429

New Auburn, Wisconsin

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Agenda

  • Marketing in 2024
  • Social Media 101
  • Engaging Content
  • Q&A

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School Marketing in 2024 - Givens

  • Marketing is a need, not a want
  • Website focused on prospective students
  • Social media channels
    • Facebook
    • Instagram

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Website Homepage

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Website Homepage

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Website Homepage

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Website Homepage

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Website Homepage

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Website Homepage

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School Marketing in 2024 - Differentiators

  • Building Relationships
  • Word of Mouth Marketing
  • Showing up in a Noisy World

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WORD

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MOUTH

MARKETING

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WORD

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MOUTH

LOOKS LIKE...

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WORD

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MOUTH

LOOKS LIKE...

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Showing Up in a Noisy World

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It’s not just ads to enroll

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It’s about storytelling - example of story

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It’s about creating thumb-stopping content - example

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Agenda

  • Marketing in 2024
  • Social Media 101
  • Engaging Content
  • Q&A

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Social Media is Still Free!

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NEW AUBURN FACEBOOK FANS

3+ posts per day

Over 3,100 fans!

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@andreagribble

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FACEBOOK WEEKLY REACH

Average reach

5000+ per week!

@andreagribble

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Impact

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One Way to Submit Content

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socialmedia@newauburn.k12.wi.us

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This post from Hibbing, MN reached over 1 million people!

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Turn & Talk (3 minutes)

    • Turn to someone next to you.
      • What is your process for getting something posted on social media?
      • How are staff trained on this process?

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Approach

  • Average 2 posts per day on Facebook
  • Request each staff member submits 2 items per month
  • Email with clear photos & short description
  • Everyone has a voice in telling the story!

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Everyday Storytelling Matters

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Followers Don’t Equal Reach

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Celebrate!

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Vs Inform

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Encourage Engagement!

  • Let staff know during a staff meeting
  • Encourage parents to like, comment, and share
  • Ask questions in your posts
  • Use emojis in your captions

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Top 10 Social Media Mistakes

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Free download - click here!

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Agenda

  • Marketing in 2024
  • Social Media 101
  • Engaging Content
  • Q&A

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Use AI

  • Video script
  • Email subject lines
  • Content creation
  • Social media posts
  • And more…

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Branding Matters

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Branding Matters

  • Logo
  • Colors
  • Branding Kit/Style Guide

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Poor Branding = Low Value

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Free Guides

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Free Guides

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Free Guides - Captured Leads!

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Free Guides - Captured Leads!

  • Email sequence
  • Call them
  • Develop a relationship!

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Use AI for Ideas!

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AI

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AI

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AI

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AI

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Email Newsletters

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Parent Ambassadors

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Parent Ambassadors

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Community Partnerships

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User Generated Content

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Student Storytellers

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Student Storytellers

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Free download - click here!

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Ask for Stories!

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Testimonials

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Student Testimonials

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Celebrate Student Accomplishments

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Alumni Features

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Alumni Features

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Alumni Connections

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Family Welcome Posts

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Sharing Classroom Moments

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Video Content

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Video Content

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Video Content

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Video Content

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Unique Programs

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#TBT - ThrowbackThursday

  • Snapshots from old yearbooks
  • Post each Thursday morning at 6 am

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Asking Questions

  • Teaches followers we want them to comment
  • Connect to classmates
  • Invite them to follow your page
  • Helps show what years to highlight for #TBT

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Quick Write (3 minutes)

    • What are two engagement ideas that my school can work on?

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$795

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$495/year

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3 people

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Questions or Reflections

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Questions...