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SOLUTION ACADEMY BRAND GUIDELINES

SOLUTION ACADEMY BRAND GUIDELINES

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PROJECT REPORT

BRAND GUIDELINES | TABLE OF CONTENTS

TABLE OF CONTENTS

1

Introduction

2

Logo

3

Colors

4

Images + Icons

5

Typography

6

Voice

7

Writing Guidelines

8

E-Learning Authoring Tools

9

Instructor Led-Training

10

Accessibility - 508 Compliance

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PROJECT REPORT

2. Logo

BRAND GUIDELINES | LOGO

Below are all the accepted treatments of the logo.

Horizontal Layout

Wordmark

Vertical Layout – Primary Logo

Logomark (icon)

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3. Colors

BRAND GUIDELINES | COLORS

Navy

Hex:

RGB:

CMYK:

​

#162033

22/ 32 / 51

0.57 / 0.37 / 0.00 / 0.80

​

White

Hex:

RGB:

CMYK:

​

#FFFFFF

255/ 255 / 255

0.00 / 0.00 / 0.00 / 0.00

​

Gray

Hex:

RGB:

CMYK:

​

#898989

137/ 137 / 137

0.00 / 0.00 / 0.00 / 0.50

​

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PROJECT REPORT

Typography: HEADLINES

BRAND GUIDELINES | TYPOGRAPHY: HEADLINES

Aa

HEADLINES

Font:

Style:

Size:

Line Height:

Tracking:

Poppins

Bold

32pt

1

Normal

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Typography: BODY

BRAND GUIDELINES | TYPOGRAPHY: BODY

Aa

Paragraph

Font:

Style:

Size:

Line Height:

Tracking:

Open Sans

Regular

12pt

1.5

Normal

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BRAND GUIDELINES | WRITING GUIDELINES

  • Vary the format – include audio or video when appropriate
  • Make it relevant – ask a question, include a quote, an example, or a narrative
  • Include visuals (images, diagrams, etc.) that support the text, when appropriate
  • Evoke emotion to make the content more memorable (Humor)
  • Avoid redundancy
  • Address one concept, procedure, or item on each page
  • Use familiar words and avoid jargon and contractions
  • When describing actions, place them in chronological order to make the sequence obvious and consistent.

7. Writing Guidelines

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BRAND GUIDELINES | ACCESSIBILITY

  • All videos within the eLearning products include audio descriptions and closed captioning.
  • All eLearning products include a transcript or text-based notes that allow the user to read the narration if audio is turned off or muted.
  • All images (grouped images and non-text elements that convey information) have alternative text descriptions.
  • The contrast between the text and its background is readable by people with moderately low vision. The contrast ratio is at least 3:1 for large text.
  • All decorative images that do not convey information have blank alternative text. The course is compatible with a screen reader. If available, use JAWS or NVDA to test.
  • A visual check has confirmed that no hidden data is present.
  • The document has no flashing objects.

10. Accessibility – 508 Compliance