AGENCY DECK
ABOUT WICKED CREATIVE
Founded in 2006 by marketing specialist Stephanie Wilson, Wicked Creative is a powerhouse of strategy and storytelling —capturing the energy, imagination and glamour of Las Vegas while expanding its influence nationwide. What began as a bold public relations and social media agency deeply embedded in the pulse of the Las Vegas Strip has grown into a multi-market force, with the addition of a teams in Southern California, headquartered in San Diego.
Wicked Creative has built a reputation for elevating some of the most dynamic brands in hospitality and entertainment, including Clique Hospitality’s trendsetting venues in Las Vegas and San Diego, Golden Entertainment’s expansive gaming and resort portfolio, the Las Vegas Strip’s stunning FANTASY, iconic personalities like Sammy Hagar and Terry Bradshaw, and top restaurants like Morton Group gem, La Cave Wine & Food Hideaway at Wynn Las Vegas.
From securing high-profile media placements on CNN, ESPN, TODAY, CNBC, Good Morning America and The Kelly Clarkson Show to landing coveted features in Wine Spectator, Forbes, Robb Report, Esquire, Men’s Journal and Conde Nast Traveler, Wicked Creative delivers top-tier exposure across national and international outlets. The agency’s public relations team has also orchestrated high-impact activations in major markets such as New York City, San Francisco, Aspen, Miami, New Orleans, Waikiki and Chicago.
Beyond PR, Wicked Creative’s social media team harnesses the power of platforms like Instagram, TikTok, LinkedIn, and Facebook to build brand heat, drive engagement, and create viral moments. Their holistic approach blends content creation, storytelling, strategic partnerships and influencer collaborations, ensuring clients dominate the digital landscape.
EXPERTISE & OFFICES
TRAVEL
HOSPITALITY
SPORTS
LUXURY
DINING
NONPROFIT
SPIRITS
NIGHTLIFE
WELLNESS & BEAUTY
ENTERTAINMENT
REAL
ESTATE
San Diego
Las Vegas
Los Angeles
CELEBRITY
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02
03
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SERVICES
Public Relations
A “wicked” approach to PR that blends strategy, creativity and flawless execution to make clients stand out.
Social Media
Social command center to insert clients into trending conversations and stay top-of-mind for consumers.
Digital Advertising
Analytics-driven digital advertising designed to engage and convert.
Special Events
Brilliant events to showcase distinguishable qualities and reap meaningful results.
PUBLIC RELATIONS
In a digital-dominated era, PR requires in-depth research, finesse, and a whole lot of creativity. With roots steeped in media relations, we understand how to best combine tried-and-true approaches with digital prowess, tying PR to business goals through an approach that not only tells your story, but creates rapid awareness and action.
SOCIAL MEDIA
Today’s competitive, fast-paced, multi-platform social media landscape requires brands to be authentic, flexible and calculated. The brands that stay relevant online are those that adapt quickly, invest in social advertising and insert themselves into trending conversations. Earning the coveted spot in your audience’s social feed and stimulating engagement requires compelling visual content, consistent frequency and personalized community management.
SPECIAL EVENTS
With the aim to generate widespread media exposure through special events, our experienced team plans impactful events with signature touches to showcase the strengths of each client’s distinctive qualities.
Kim Kardashian stops traffic on the Las Vegas Strip at the Grand Opening of Sugar Factory American Brasserie at Paris Las Vegas
Grand opening of RH Las Vegas
Wahlburgers Coney Island Ribbon Cutting
Sammy Hagar launches Sammy’s Beach Bar Cocktail Co. with first-ever concert overlooking the Las Vegas Strip
DIGITAL
Each advertising decision is made with data as the backbone – from target audiences and copy messaging, to budgets and performance optimization.
Complete with total transparency through the entire funnel process, we capture touchpoints of advertisement engagement to the purchase of a product. Performance is exposed through measurable KPIs, such as ROI, Cost per Engagement/Acquisition and Reach.
Data-driven advertising on the following channels:
OUR TEAM
Stephanie Wilson
CEO/Founder
Stephanie Wilson founded Wicked Creative in 2006 and has since grown the boutique public relations firm into one of the top agencies in Las Vegas and San Diego. In her 25+ years of experience in advertising, marketing and public relations, she has worked with clients ranging from movie stars and spectacular productions to five-star restaurants and hotels. She has led projects from the grand opening of the first Sugar Factory in New York City and the introduction of RH in Las Vegas to the first-ever performance overlooking the Las Vegas Strip - by iconic rocker Sammy Hagar to introduce Sammy’s Beach Bar Cocktail Co.
In 1997, Stephanie moved from her native Colorado to Las Vegas, where she launched her career working with high-profile clients like Wolfgang Puck’s Spago and Mandalay Bay Resort and Casino. In 2001, she joined Pure Management Group as Director of Marketing, where she handled all the public relations and advertising initiatives for the company’s uber-popular nightclubs. In 2004, she accepted a position as Director of Marketing with the newly founded Barrick Gaming Corporation, which had acquired six hotel-casinos and associated real estate holdings in Downtown Las Vegas. In 2005, she was recruited to join Related Las Vegas as Director of Marketing and Communications for the $3 billion Las Ramblas development, a partnership with George Clooney and Centra Development. When the project was canceled in response to the recession in 2006, Stephanie fulfilled her dream of starting her own agency and founded Wicked Creative.
Stephanie graduated from Colorado State University with a Bachelor of Arts degree in Journalism and a minor in Advertising. She has been featured in SEVEN and Vegas Magazine for her style and accomplishments; was selected as one of Vegas Inc.’s “Top 40 Under 40” and as one of Las Vegas Woman’s “Fearless Females.” In 2018, she was honored with the “Entrepreneur Badge” from Girl Scouts of Southern Nevada. She is a long-time member of the Steering Committee for Keep Memory Alive and regularly donates public relations services to various non-profits.
Taylor Goldberg
San Diego Director
Taylor Goldberg is a seasoned public relations professional whose experience spans lifestyle, entertainment, hospitality, gaming, health and fitness, sports, food, spirits, consumer goods and electronics.
Based in San Diego, Taylor leads projects for Wicked Creative throughout the United States. She oversees public relations initiatives for The STRAT Hotel, Casino & Tower in Las Vegas; The Queen Gaming & Entertainment, which owns and operates casino-hotels in Illinois, Louisiana and Iowa; Colorado Veterans Project; and UFC GYM and UFC FIT. She led the grand opening of The Queen Baton Rouge, an $85 million transformation that included moving the Baton Rouge-based casino to land; as well as the star-studded openings of Theatre Box, an entertainment and dining destination in the Gaslamp Quarter; Sugar Factory, Nick Cannon’s Wild ‘N Out and Villa One Tequila Gardens, developed in partnership with Nick Jonas and John Varvatos.
She has directed long-time public relations efforts for some of the top names in hospitality and real estate and development, including Golden Entertainment’s Laughlin, Nevada resorts, casinos and entertainment venues; Cabo Wabo Cantina at Miracle Mile Shops; UnCommons, a groundbreaking 40-acre urban campus in southwest Las Vegas; GBOD Hospitality Group’s restaurants and bars: El Chingon, Havana 1920, Meze Greek Fusion, Prohibition, Bencotto Italian Kitchen and Monello; Cafe 222; BANKERS HILL BAR + Restaurant; and Bleu Bohème, as well as launched Death by Tequila, helmed by celebrity chef Angelo Sosa.
Taylor has secured widespread media placements for clients in top media outlets, including The Kelly Clarkson Show, Access, KTLA Morning News, Forbes.com, Los Angeles Times, Men’s Health, Health, Family Circle, SELF, SHAPE, Golf.com, Life & Style, Chilled Magazine, Cheers Magazine, San Diego Magazine, The San Diego Union-Tribune, VEGAS Magazine and more.
A scholar athlete during her four years on the women’s crew team, Taylor graduated from San Diego State University in 2008 with a Bachelor of Arts degree in communications and a minor in political science. A lifelong sports fan, Taylor served as a public relations intern for the San Diego Chargers and previously worked as a sports information director at San Diego State University.
Taylor is a true Southern California girl who lives for sunshine and days at the beach with her husband, Aaron, their adorable kids, Carter and Finley.
Richard Robinson
Las Vegas Director
Richard Robinson brings more than a decade of experience in education and public relations to his role as account director for Wicked Creative, where he leads the Las Vegas public relations team.
Specializing in hospitality, nightlife, dining, and entertainment, Richard has secured placements for clients in top-notch publications such as Maxim Magazine, Forbes, People, Uproxx, Haute Living, Los Angeles Magazine, Chilled and Modern Luxury. He has also secured appearances on shows like “Jimmy Kimmel Live!,” “EXTRA” and countless Las Vegas network segments.
Richard represents top nightlife, restaurant and entertainment destinations including The Barbershop Cuts & Cocktails at The Cosmopolitan; Eight Lounge at Resorts World Las Vegas; Easy’s Cocktail Lounge at ARIA Resort & Casino; Caspian’s at Caesars Palace; Mijo Modern Mexican at Durango Casino & Resort; PT’s Taverns, a division of Golden Entertainment, Inc. and the largest tavern operator in Nevada; FANTASY, the award-winning female revue created by Emmy-winning choreographer Anita Mann; and L.A. Comedy Club at The STRAT Hotel, Casino & Tower.
Prior to starting his career in public relations, Richard was a high school literature teacher in Georgia where he worked with struggling readers. He later earned his Master of Science degree in strategic communication with an emphasis in public relations from the esteemed Brian Lamb School of Communication at Purdue University. He also holds a Bachelor of Arts degree in literature from Mercer University in Macon, Georgia. Beyond his professional life, Richard enjoys being at CrossFit, watching soccer and playing games at his local board game store.
Alyxandra Press
Social Media Director
Alyxandra Press is an award-winning narrative, documentary, and corporate filmmaker, utilizing her strengths as a storyteller to lead robust social media campaigns and marketing strategy, all while applying a cinematic sensibility to content creation.
Throughout her 15 year-career she has amassed expertise in producing, writing, directing, shooting and editing commercials, promos, brand marketing videos, trailers, and corporate films. Through her own production company and lucrative partnerships with various ad agencies such as McCann, PHD Worldwide, and MGM Resorts International’s agency and branding division, she has successfully promoted current events, trending stories, and advertising/PR content across the most well-known and popular broadcast and social media platforms.
She possesses a master’s degree in digital media and film production from one of the top five graduate film schools in the United States and a double major bachelor’s in broadcast journalism and communication studies with an emphasis in media from the University of North Carolina, Chapel Hill.
Alyxandra’s films have won numerous awards; screening nationally and internationally in many cities, including Los Angeles, New York, London and Berlin. She also produced and edited docu-style episodes for PBS. Based in Las Vegas, Alyxandra was awarded Best Local Filmmaker.
As director of social media for Wicked Creative, she continues to lead and grow the agency’s social media division, overseeing campaign initiatives and creative strategy as well as hands-on directing/producing of professional video for leading nightlife, dining, entertainment and spirits companies.
—ANITA MANN, FANTASY
—David Morton and Michael Morton, ONE Steakhouse, Morton Group Restaurants
—SAMMY HAGAR, SAMMY’S BEACH BAR RUM,
RED ROCKER BREWING, CABO WABO CANTINA
“Wicked Creative has truly become an extension of our marketing team. We can always trust them to keep FANTASY in the media and appearances, as well as the hot topic in social media.”
“In Wicked Creative we have a trusted partner to tell our story. We have confidence in knowing they’re in our corner, plus their team takes the time to discover what makes each of our restaurants special..”
“I have worked with Stephanie and Hannah for nearly 15 years, and I can always count on them to keep me in the press.”
WE’RE IN GOOD COMPANY
Wicked Creative’s full client list is linked here.
QUESTIONS?
Stephanie.Wilson@WickedCreative.com
Las Vegas: 702.868.4545
San Diego: 619.255.9633
WickedCreative.com