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Presented by:

Sunayana.D, 2nd year M.A. HRM, M.O.P. Vaishnav College for Women

Talent Management for upcoming millennial workforce in India

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Need for the study on:

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Shift in future workforce demographics �

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Objectives

To discover the key drivers that are decisive for millennials to pursue a career opportunity at an organisation

To recognise the top ten influential factors that impact talent management strategies in Indian millennial context

To highlight the extensive need for alignment of such factors for successful talent management of Indian millennials

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Methodology

Using secondary research, applicable factors were collected

35 prominent factors were identified and used as part of questionnaire

An additional section was provided in the questionnaire for any comments

The magnitude of the factors were measured using 5 point Likert scale

Only the respondents belonging to Generation Y were allowed to participate

Survey respondents were chosen using convenience sampling

Responses were collected through online mode using Google forms

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The identified 35 factors were:

  • Work culture
  • Friendly work policies
  • Supportive work Environment
  • Vision, mission and values
  • Career advancement opportunities
  • Training and development programs
  • Flexible timings/ Work-life balance
  • Employee practices
  • Organisation’s image
  • Company's reputation
  • Employer branding
  • Goodwill
  • Job security
  • CSR activities
  • Info projected in company website
  • Selection process experience
  • Testimonials/ Employee Reviews
  • Work environment
  • Work conditions
  • Resources
  • Physical Infrastructure
  • Usage of Technology/ Technology oriented
  • Compensation
  • Base pay
  • Incentives and bonus
  • Competitor's offer
  • Social security/ retiral benefits
  • Compensation linked to performance
  • Role content
  • Realistic expectations of the employer
  • Feedback/ Suggestions from peer group
  • Credibility of job vacancy
  • Role clarity/ Specifications
  • Management support to perform the role by Coaching and mentoring
  • Organisational leadership

​

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Demographics of the respondents

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  • Total responses collected: 80
  • Locality of all respondents: Chennai, Tamil Nadu, India

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1. Work environment (96%)

2. Career advancement opportunities (94%)

3. Training and development programs (93%)

4. Coaching and mentoring, Work Conditions (92%)

5. Job security, Compensation, Base pay, Incentives (91%)

6. Technology oriented , Role clarity (90%)

7. Compensation linked to performance, Resources (89%)

8. Role content, Good will (88%)

9. Infrastructure (85%)

10. Work culture, Organisation's image, Company's reputation (84%)

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Additional Info observed from the comment section of the questionnaire:

  • Positive reviews in online sites like Glassdoor, LinkedIn, Owler etc.
  • Employee welfare Initiatives
  • Less bias and Discrimination
  • Diversity and inclusion
  • Freedom to perform work
  • Location of Workplace
  • Quick and efficient grievance handling

​

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Further Research

This research only covered the perspectives from millennials belonging to Chennai

Further research can be conducted on a large scale with Gen Y individuals belonging to different regions of India

Also, similar research can be conducted with people who belong to Generation Z (Post-millennials)

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Conclusion

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