1 of 10

Anad PR Plan

2 of 10

Background Research

3 of 10

Research

What others do: Involve community members in awareness/fundraising efforts

Potential Partners: Colleges/Universities, Service Fraternities

Influencers: Macro influencers like Chris Henrie

Past Strategies: Content Adaptation, Beneficial news coverage

4 of 10

Situation &

Goals

5 of 10

Situation and Goals

Situation:

  • Eating disorders are stigmatized
  • People suffer in silence

​

Goals:

  • Grow and diversify the volunteer base, beneficiary
  • Grow donor base & leverage press coverage for 45th anniversary

​

6 of 10

Practical Tactics

7 of 10

Strategies and Tactics

Strategy:

  • Form partnerships
  • Deputize partners and community members

​

Tactics:

  • Donated items auction at gala
  • Influencer round table
  • Ambassadorship

​

8 of 10

45th Anniversary Video

Target: Beneficiaries, donors, and volunteers

​

Objective: Tell a story through highlights of achievements and goals met or exceeded over the 45 years

​

Important Points: Increase of 2020 call volume, number served, interesting metrics.

​

Distribution: Reach out to 20 or more connections in local & national news and influencers

9 of 10

News Release

Target: Beneficiaries

​

Objective: Create a news release regarding achievements and future hope in regards to 45th anniversary

​

Important Points: 45th anniversary, future plans, increased call volume, boilerplate

​

Distribution: Reach out to journalists for local and national outlets; especially outlets that highlight similar subject matter

10 of 10

Social Media Campaign

Target: Beneficiaries

​

Objective: Increase company exposure to more eyes

​

Important Points: De-stigmatize getting help with disorders. Inform people of what ANAD can help with.

​

Distribution: Influencers and athletes that may have audience members in need of help. Ex. Jazzmyne Jay, Victoria Garrick.