Revamping Instagram for
Community Activism
Overview
Within the context of community-based activism on Instagram, Meta is actively addressing the escalating competition shown by other apps like TikTok and Twitter. These platforms are successfully attracting and uniting younger audiences. Many of these platforms also create spaces for activism, helping users connect with causes they care about. Instagram needs to evolve to stay a go-to platform for youth interested in social change.
Identifying Key Issues
Instagrams current state is not catered towards activities
There are limited features for users to connect with communities and take action
Users might be deterred if the process is long and tedious
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Project Goals
We want for more teens to use Instagram as a way to discover activities in their communities
We plan to create a design that teens are Interested with in order to not bore them away
In today's day and age of fast paced media, we will find a way that our young users can find activities without having to do more than what they ask on other apps
Activism and community events now more than ever are sprouting up and not enough teenagers are getting involved, our teams wants to provide a way for these users to be informed on fun events they can attend
Engagement
User centric design
Competitive positioning
Spread the word!
Our Strategy
Goal
High-fidelity wireframe
Identifying the Problem
Research
Visual Design
Information Architecture
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“How Might We” Statements and 5 Whys
User persona, journey map, and competitor analysis
Mood board
Hand sketch, low-fidelity and mid-fidelity wireframes
Solution
Innovative Features
Additions our team added for a better user experience geared towards engaging in activism
InstaLocal
Our main addition to instagram is our new service were calling “instalocal”. On this page, users are able to find community activities in their city and read up, like, and sign up to attend them if interested.
Explore Banner
A banner found in the usual instagram search tab that invites users to try out our new activism services
RSVP Page
Once the user has picked their event of choice they will be redirected to an information page. Make sure all your info is correct, we don’t want to account for a ghost!
Before and afters!
Event Page
Event Info
Conclusion
Due to our new service created with younger users in mind, we were able to add a new addition to instagram by not creating anything to crazy or overbearing and sticking to the original instagram format, in doing so, younger users who used tiktok or twitter as their main source of community engagement have gone on record to say that they not only find our design more simple , but that they even prefer our UI over apps they used to use. When all was said and done, community activism among teen users saw a spike after a few months of our service being on air slowly fixing the issue of teen users not getting active in their communities and not having a place to commune
Thank You!
Sneak Peek