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National Retail Federation (NRF) 2018 All Hands Readout

updated

January 09, 2018

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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Event Plan Snapshot

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Overview

Description:

Flagship Retail Industry Trade Show and Event

Audience:

34,500 Industry Professionals from 3,488 companies attended in 2017, including representation from 84 of the top 100 retail companies.

Breakdown by professional level:

15% C-Level (CEO, CIO, CTO, CFO, COO)

15% Executives (President, Managing Director, SVP, EVP, Owner, Principal

40% VP and Management (Director, Sr./General Manager

30% Professional (Manager, Analyst)

Key Messages:

Powering Digital Convergence

Event Team Leads:

Tim Stevens – Ravi Krishnamurthy

Claudia Seeger – Cathy Mullaney

Matt Montgomery – Emily Schultz

Karen Mack – Jason Vickers

Show Information

Featured Demos:

  • Agile Infrastructure: Network, SDN/VNS, Managed services
  • Information Security: Risk Report, Threat Intel & Response, Managed services
  • Advanced Communications: Cisco Webex, Visual Interactive Calling (VIC), UC&C
  • Managed Business Solution Store: Canvas, MaaS360
  • Fleet Management: Telogis
  • Automation & Data Analytics: Iot and ThingSpace
  • Customer Engagement: Digital signage, AR/VR, One Talk, Wearables
  • Workforce Enablement: Mobile POS/Netsurion, Wearables
  • Digital Transformation: Verizon Innovation Program

Exhibit and Sponsorship Information:

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  • 30x40 Booth #1645
  • 10x10 Meeting Room #1333
  • SuperSaturday Sponsorship

Offers/Giveaways:

Verizon/Nokia Nylon Cinch Bags and Pop sockets

Conference Presentations and Sessions

Date/Time:

Session Title

n/a

no speaking sessions at NRF 2018

Customer/Partner Engagement and Functions

Date/Time:

Activity

Saturday, January 13

Super Saturday

Monday, January 15

7:00pm

Customer Dinner – Benjamin Prime

Various

Apple Briefings

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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Event Plan Snapshot

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VZ Attendees

Leadership:

TJ Fox, Andy Brady, Michele Dupre, Mike Ruhnke

Demand Generation Activities

Pre-Show eDM1

Thursday, Nov 17

Resend Nov 29

Create excitement for and driving traffic to the booth

  • CTA: Register with Verizon discount code 1305

Pre-Show eDM2

Tuesday, Dec 19

Create excitement for and driving traffic to the booth

  • CTA: Visit Microsite
  • CTA: Register with Verizon discount code 1305

Pre-Show eDM3

Thursday, Dec 28

Resend Jan 4

  • CTA: Request a meeting with Verizon
  • CTA: Highlight Holiday Retail Index

Pre-Show eDM4

w/o Jan 8

Resend w/o Jan 8

  • Visit Verizon (attendees on-site or en route)
  • CTA: Visit the Microsite

Post-Show eDM5

Jan 19

Thank you email tailored to booth visitors based on scanned badges

Social Media Activities (Pre-show and Onsite)

Social Media Links

#nrf2018 @NRFBigShow

Media Relations (Pre-show and Onsite)

On-Site Briefings

Retail Index

Talk track for on-site media briefings will include key takeaways from this year’s Index.

Analyst Relations (Pre-show and Onsite)

Multiple Briefings Scheduled and Being Scheduled

Return on Investment

​

2017 Results

2018 Targets

2018

Current

2018 Post

Attendees

34,500

n/a

n/a

​

Badge Scans

442

600

n/a

​

Customer Meetings

44

50

39

​

Booth Tours

36

40

40

​

Influenced Revenue

$xx

$xx

n/a

​

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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About NRF 2018 and 2017 Attendee Demographics

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Objectives and Metrics for Success

Objectives

    • Position Verizon as a trusted partner to decision makers, influencers, and end users within the Retail/Hospitality vertical
    • Drive awareness of Verizon’s abilities as demonstrated by use cases and proof points
    • Create opportunities to engage with customers, analysts and partners that allow Verizon to be relatable and genuine as to our own digital journey

2018 Metrics for Success

    • 50 customer meetings for post-show conversations
    • 40 booth tours
    • 10 analyst meetings
    • 600 booth badge scans

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Schedule of Events

Sunday, Jan 14

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9:30 AM – 10:30 AM�On-Site Staff Meeting

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10:30 AM – 4:30 PM�Expo Hall Open

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Thursday, Jan 11

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8:00 AM – 5:00 PM�Exhibitor Move In

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Friday, Jan 12

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8:00 AM – 5:00 PM�Exhibitor Move In

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Saturday, Jan 13

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8:00 AM – 5:00 PM�Exhibitor Move In

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8:00 AM – 4:00 PM Super Saturday

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Monday, Jan 15

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9:00 AM – 5:00 PM�Expo Hall Open

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6:30 PM Customer Dinner Benjamin Prime

Tuesday, Jan 16

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9:00 AM – 5:00 PM�Expo Hall Open

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5:01 PM – ongoing�Exhibitor Move Out

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Level 3 Floorplan – Booth 1645 / MR 1333

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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Theme - Powering Digital Convergence

When it comes to what they value most, retail customers consistently cite predictable service, personalized experiences, and smart recommendations when shopping, whether in store or online. Digital solutions designed to meet those evolving consumer expectations are converging in ways that are transforming retail.

Why Verizon? We’re powering that convergence by connecting digital solutions simply, securely and reliably. Solving the challenges of enterprise digitization in the retail space is driving these core business outcomes for our customers and partners:

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Concepts

Key Message Points

Liquid personalization Anticipating the evolving needs of the digitally enabled, mobile shopper through adaptive technology

  • Anticipate their evolving needs and preferences.
  • Reach them through their current digital channels.
  • Engage them via adaptive, seamless mobile applications.

Product discovery – Integrating predictive/artificial intelligence and contextual CX to surprise and delight customers with new products, services, and project ideas.

  • Personalized shopper insights.
  • Intelligence-based product discovery.
  • Real-time contextual experiences.

Omnichannel fulfillment – Delivering faster, more predictable order fulfillment, streamlined from-store shipping, better service scheduling, and shorter wait times.

  • Faster, predictable order fulfillment.
  • Streamlined from-store delivery options.
  • Efficient service scheduling and shorter wait times

Predictable revenue – Adopting new revenue models that transform transactions into subscriptions and customers into members.

  • Transform customers into members.
  • Create multi-use, multi-benefit offerings.
  • Transform transactions into subscriptions.

Empowered associates – Training and equipping employees to be the tech-enabled hub of customer-centric service

  • Access to on-demand training.
  • Gamified strategies for associate engagement.
  • Digital tools for shopper assistance.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Booth Layout

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Booth�

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Public Relations�Owner: Maria Montenegro

2017 Holiday Retail Index published

​

Michele Dupre Featured on CNBC Squawk Box

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Michele Dupre Women Wear Daily Article:

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On-Site Media Briefing Schedule

​

Sun., Jan. 14th:

12:00pm: Progressive Grocer

12:30pm: Retail TouchPoints

2:30pm: Retail Leader

​

Mon., Jan. 15th:

3:30pm: Forbes

4:00pm: PaymentsSource

4:30pm: STORES Magazine

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Tues., Jan. 16th:

9:30am: RIS News

12:00pm: DC Velocity

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All times local (EST):

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Analyst Relations�Owner: Traci King

Objectives:

  • Update analysts on our activities in Retail and build confidence in Verizon so they recommend us to their end user clients
  • Secure at least 10 analyst interactions; at least five from Tier 1 firms defined as: Gartner, IDC, Forrester, Ovum, IHL

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Meeting Room and Booth Tours

Meeting room has been secured for Executive and Customer Meetings, Analyst Briefings, and Media Interviews

​

ELT Meeting Scheduling Contacts:

Julia Waldron (securing VES ELT attendance) and Andrea Kowalski (securing WBG ELT attendance)

Meeting Room Scheduler Booth Tour Scheduler

In-Booth Meeting Room – Within Booth #1645

      • Available during show hours
      • 10x14 meeting room space – can comfortably accommodate 6-8 people
      • Coffee, Tea, Water, and snacks will be available

External Meeting Room – Room 1333

      • Available during show hours
      • 10x10 meeting room space – can comfortably accommodate 4 people
      • Water and snacks will be available

Booth Tour

      • If escorting customers to the meeting room or participating in the booth tour, let the registration desk know.
      • When scheduling a booth tour, please ensure you work with someone on-site to conduct the tour if it will not be you.

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Demand Generation and Microsite�Owner: Demand Gen: Alyssa Caruso / VES.com: Greg Betz and Jennifer Walter

Verizon Registration Offer: Free expo pass for retailers (standard offer) or 20% off a full conference pass with code 1305 at nrfbigshow.com/register. Pass information will be incorporated into Demand Generation and Social Media plans.

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Social Media�Owner: Linda DiBias / Dave Farmer

Email Signature – Outlook Instructions

  • Save the png file to your desktop.
  • Copy your current Outlook email signature into a Word doc. (You’ll need this later.)
  • Choose File from the menu in Outlook.
  • Select Options.
  • Go to the Mail tab.
  • In the Compose messages section, choose the Signatures... 
  • Click the New button in the E-mail Signature tab to make a new Outlook signature. Name the signature.
  • Go into your Word doc (from step 2) and copy/paste your name and contact details into the signature area at the bottom of the Signatures and Stationery window.
  • On the right-hand side, click the icon to add an image. Select the png that you saved in step 1 to insert.
  • Once the image is in your signature, select it and click on the “hyperlink” icon.
  • Enter this link (in order for the image to link to our microsite.)

Pending Link to Microsite – Link to NRF Registration Page for Now

  • Then in the upper right-hand corner, choose your NRF signature to be your default.
  • Click OK to close the Option windows.

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Email Signature – Gmail Instructions

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – Apple Event / Customer Dinner�Owner: Sacoyah Montgomery (Apple Event) / Julia Waldron (Customer Dinner)

Apple Event

Series of workshop sessions at Javits Center during NRF show hours. Topics will be covered. Not advertised by NRF, not part of show agenda.

Verizon is not sponsoring but can invite our customers that Apple will review needs to approve. Pre registration is required. All content delivered by Apple.

Customers invited must be covered under the Target Audience qualifications.

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Customer Dinner – Benjamin Prime

Date and Time: Monday, January 15 6:30pm

Location: 23 East 40th Street, New York, NY 10017 – Alcove Room

Attendees

      • WBG: up to 8 customers
      • VES: up to 8 customers

Hosts and Internal Attendees

      • Andy Brady – Vice President, WBG
      • Mark Sidwell – Director, WBG
      • Michele Dupre – Vice President, VES
      • Alan McMillan – Managing Director, VES
      • David Pope – Associate Director, VES

Updates:

Invitation available but being held due to limited number of spaces. VES and WBG Sales Operation/Enablement is sending invitations and tracking responses.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – SuperSaturday�Owner: Ravi Krishnamurthy

RetailROI SuperSaturday Saturday, January 13, 2018 • 8:00am-4:00pm PwC Auditorium, Manhattan

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Celebrating our 9th year, RetailROI is once again bringing together retail’s most prominent thinkers

for revealing discussions on Unified Commerce, Store Operations, best practices on competing with

Amazon and other online retailers—all for a greater cause. In the first 8 years, the proceeds from

sponsorships have helped over 206,000 children worldwide in 24 countries. Join us on Saturday and

you will help change the world for a child.

​

Sponsorship Benefits:

  • Sponsor will be named in press releases, 3 banner ads
  • 1 on 1 structured Meetings with Retailers
  • Sponsor will be named in thank you ad/Corporate Case Studies (more than one)
  • Manage Topic Table for Lunch – Table Topic: “Is your retail store 5G ready?”
  • Breakfast Sponsorship (logo placement)
  • Up to 6 attendees to SuperSaturday
        • WBG Attendees: Mark Sidwell, Chris Bennett, Kim Ruggiero
        • VES Attendees: Michele Dupre, Guy Tallent, Michele Dupre

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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Accommodations – Transportation – Staff Information�Owner: Jason Vickers, Elise Bess (MC2)

Jason Vickers will register attendees for a badge approximately 2 weeks prior to the event. In an effort to ensure we know who all from Verizon is attending, internal pass requests must me made via the internal NRF Internal Registration site.

Please only fill out the form once you are approved to attend from your leadership.

Verizon has secured a limited number of rooms at the Marriott Marquis.

      • Attendees are responsible for T&E
      • Cancellation policy of 1 night charge if cancelled within 72 hours of arrival.
      • If you prefer to stay at another property, please book via standard Verizon travel policy

Reach out to Elise Bess with MC2 at 314-704-7705 if you have any questions or issues upon check-in.

Staff apparel includes black pants, black shoes, and a white undershirt. A Verizon jacket will be provided based on sizes indicated on the internal NRF logistics page.

Access Information:

      • Wristbands – ANYONE entering the Expo Hall on Tuesday, January 9 through Saturday, January 13 will need to pick up a wristband from the 3D Glass Office, located in the back of Crystal Palace across from the Exhibitor Services Desk. Wristbands need to be picked up each day. The office will be open daily by 7:30am.
      • Badges – You may start picking up your conference badges Friday, January 12th at 8:30am at the Javits Center. However, your badge will not grant you access to the EXPO Hall until Sunday. You MUST have a wristband in order to access these areas Tuesday through Saturday. Starting Sunday, only badged attendees will have access.

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – On-Site Leadership (Director+)�updated 01/08

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Attendee

Title

Area and Expertise

Email Address

Mobile Phone

Registration Type and Confirmation

Dates of Attendance

Hotel Status

TJ Fox

Senior Vice President

WBG Leadership

Thomas.j.fox@verizonwireless.com

224-234-8888

Pending

1/15 – 1/16

Marquis – Requested

Michele Dupre

Vice President

VES Retail Sales Leadership

312-894-2300

Pending

1/14 – 1/16

n/a – Self Booking

Andrew Brady

Vice President

WBG Sales Leadership

Andrew.Brady@verizonwireless.com

708-334-5830

Pending

1/15 – 1/16

Marquis – Requested

Mike Ruhnke

Vice President

VES Corporate Sales Leadership

Michael.Ruhnke@verizon.com

917-257-6721

Pending

1/14 – 1/16

Marquis - Requested

Alan McMillan

Managing Director

VES Retail Sales

alan.mcmillan@verizon.com

513-225-1838

Pending

1/14 – 1/17

Marquis - Requested

Mark Lira

Managing Director

Solutions Architect Leadership

312-375-3787

Pending

1/15 – 1/16

Marquis - Requested

Stephen Keenan

Managing Director

UK Sales Leadership

+447921288361

Pending

1/14 – 1/16

n/a – Self Booking

June Howard

Managing Director

Client Services

703-332-9591

Pending

1/14 – 1/16

n/a – Self Booking

Mark Sidwell

Director

WBG Retail Sales

404-558-9958

Pending

1/14 – 1/16

n/a – Self Booking

Guy Tallent

Director

Professional Services

guy.tallent@verizon.com

917-596-8105

Pending

​

n/a - Local

Karen Mack

Director

VES Global Events

908-625-7899

Pending

1/14 – 1/16

Marquis - Requested

Stacy Cummings

Director

VES Events

stacy.cummings@verizon.com

240-938-1473

Pending

1/16

n/a

Kevin King

Director

Public Relations

908-559-3491

Pending

1/14 – 1/16

n/a

Sarah Martinez

Retail Industry Lead

Oath

smartinez@oath.com

732-485-7282

Pending

1/15 – 1/16

n/a – Self Booking

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – On-Site Staff�updated 01/08

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Attendee

Title

Email

Purpose for Attending

Dates of Attendance

Mobile Phone

Registration Type and Confirmation

Hotel Status

Jason Vickers

Manager

On-Site Logistics / Working the Booth

1/11 – 1/17

256-200-5155

Booth Staff – Pend

Marquis - Requested

Danielle Deserio

Consultant

On-Site Logistics / Working the Booth

1/12 – 1/16

908-421-8519

Booth Staff – Pend

Marquis - Requested

Sacoyah Montgomery

Consultant

Supporting the Booth / Booth Tours, etc

1/13 - 1/16

908-559-8608

Booth Staff – Pend

Marquis - Requested

Michelle Gonnella

Coordinator

Michelle.Gonnella@VerizonWireless.com

Working the Booth / Meeting Room

1/13 - 1/16

908-341-5044

Booth Staff – Pend

Marquis - Requested

Alyssa Caruso

Manager

alyssa.caruso@verizon.com

Creative and Branding/Messaging

1/14 - 1/16

862-260-0790

Booth Staff – Pend

Marquis - Requested

Traci King

Manager

traci.king@verizon.com

Analyst Meetings

1/13 – 1/16

469-441-9910

Booth Staff – Pend

Marquis - Requested

Max Avner

Client Partner

Meeting with Customers

n/a – self reg

614-395-4448

Free Expo

n/a – self reg

Lea Sims

Manager

lea.sims@one.verizon.com

Working in the Booth

1/14 - 1/16

904-654-6741

Booth Staff – Pend

Marquis - Requested

Randy Cohn

Nokia

randy.cohn@nokia.com

Working in the Booth

1/14 - 1/16

973-723-5161

Nokia Allotment

Marquis - Requested

Elena Waldhuber

Nokia

elena.waldhuber@nokia.com

Working in the Booth

1/14 - 1/16

908-380-5282

Nokia Allotment

Marquis - Requested

Andrew Roemer

Solutions Architect

andrew.roemer@verizon.com

Meeting with Customers

1/14 - 1/15

704-962-0814

Booth Staff – Pend

Marquis - Requested

Rob Paraskewich

Paragon

rob@paragon-design.net

Booth Support

n/a

302-292-1523

Booth Staff – Pend

Marquis - Requested

Timothy Stevens

Sr. Manager

timothy.stevens@verizon.com

Presenting

1/14 - 1/16

908-420-6649

Booth Staff – Pend

Marquis - Requested

David Pope

Associate Director

david.l.pope@verizon.com

Meeting with Customers

1/14 - 1/16

714-338-9750

Booth Staff – Pend

Marquis - Requested

Julia Waldron

Manager

julia.waldron@verizon.com

Working in the Booth

1/14 - 1/16

908-255-5483

Booth Staff – Pend

Marquis - Requested

Paul Prior

Managing Client Partner

paul.prior@verizon.com

Meeting with Customers

1/14 - 1/16

281-203-4631

Booth Staff – Pend

Marquis - Requested

Tijno Visser t Hooft

Managing Principal

tijno.visserthooft@verizon.com

Meeting with Customers

1/14 - 1/15

651-802-8992

Booth Staff – Pend

n/a – Self Booking

Ravi KRISHNAMURTHY

Manager

ravi.krishnamurthy@verizon.com

Working in the Booth

1/14 - 1/16

972-849-3722

Booth Staff – Pend

n/a – Self Booking

Michael Kuczura

Nokia

michael.kuczura@nokia.com

Working in the Booth

1/14 - 1/16

215-262-0092

Nokia Allotment

Marquis - Requested

Grant Rose

Nokia

grant.rose@nokia.com

Working in the Booth

1/14 - 1/16

630-618-8631

Nokia Allotment

Marquis - Requested

Justin Tennant

Managing Principal

justin.tennant@verizon.com

Meeting with Customers

1/14 - 1/16

479-387-8462

Booth Staff – Pend

Marquis - Requested

Cathy Mullaney

Sr. Manager

catherine.a.mullaney@verizon.com

Meeting with Press and/or Analysts

1/14 - 1/15

301-873-0565

Booth Staff – Pend

Marquis - Requested

Linda DiBias

Manager

linda.dibias@verizonwireless.com

Working in the Booth

1/16

908-433-7241

Free Expo

n/a – Self Booking

Alyssa Caruso

Manager

alyssa.caruso@verizon.com

Working in the Booth

1/16

862-260-0790

Booth Staff – Pend

n/a – Self Booking

Ray Renna

Sr. Manager

raymond.renna@verizon.com

Working in the Booth

1/16

848-209-5826

Booth Staff – Pend

n/a – Self Booking

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

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NRF 2018 – On-Site Staff - Continued�updated 01/08

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Attendee

Title

Email

Purpose for Attending

Dates of Attendance

Mobile Phone

Registration Type and Confirmation

Hotel Status

Chris Bennett

Managing Partner

chris.bennett@verizonwireless.com

Working in the Booth

1/14 – 1/16

404-895-1111

Booth Staff – Pend

n/a – Self Booking

Melissa Berger

Client Partner

Meeting with Customers

1/15

215-694-8707

Booth Staff – Pend

n/a – Self Booking

Richard Segers

Managing Client Partner

richard.segers@verizon.com

Meeting with Customers

1/15

404-543-5584

Booth Staff – Pend

n/a – Self Booking

Joan Pisoni

MC2

Booth Support

n/a

314-646-5880

Booth Staff – Pend

Marquis - Requested

Howard Spink

Managing Principal

howard.spink@intl.verizon.com

Meeting with Customers

1/14 – 1/16

+447825675194

Booth Staff – Pend

n/a – Self Booking

James Underwood

Client Partner

james.underwood@verizon.com

Working in the Booth

1/14 – 1/16

425-330-3512

Booth Staff – Pend

n/a – Self Booking

Ali Qureshi

Client Partner

Working in the Booth

1/14 – 1/16

678-787-8042

Booth Staff – Pend

Marquis - Requested

Don Crego

Client Partner

Working in the Booth

1/14

607-738-8281

Booth Staff – Pend

n/a – Self Booking

Leon Platts

Managing Partner

leon.platts@verizon.com

Meeting with Customers

1/16

203-585-9850

Booth Staff – Pend

n/a – Self Booking

Gretchen Wirth

Managing Partner

gretchen.wirth@verizonwireless.com

Meeting with Customers

1/14 – 1/16

972-849-9763

Booth Staff – Pend

n/a – Self Booking

Michael Henderson

Client Partner

michael.henderson@verizonwireless.com

Working in the Booth

1/15 – 1/16

847-846-0005

Booth Staff – Pend

n/a – Self Booking

Jaclyn Taylor

Managing Partner

jaclyn.taylor@verizonwireless.com

Meeting with Customers

1/14 – 1/15

617-599-6585

Booth Staff – Pend

n/a – Self Booking

Jon David Jones

Account Manager

jon.d.jones@verizon.com

Meeting with Customers

1/14 – 1/16

615-878-3614

Booth Staff – Pend

n/a – Self Booking

Gary Buckles

Sr. Client

gary.buckles@verizon.com

Meeting with Customers

1/14 – 1/16

615-879-7247

Booth Staff – Pend

n/a – Self Booking

Rick Crawford

Client Partner

Meeting with Customers

1/14 – 1/16

479-866-9349

Booth Staff – Pend

n/a – Self Booking

Thomas Kaim

Managing Partner

thomas.kaim@verizonwireless.com

Meeting with Customers

1/15 – 1/16

216-973-5101

Booth Staff – Pend

n/a – Self Booking

Bill Saccente

MC2

bsaccente@mc-2.com

Booth Support

n/a

314-646-5880

Booth Staff – Pend

Marquis - Requested

Brooks Clements

Client Partner

Working in the Booth

1/14 – 1/16

801-891-9000

Booth Staff – Pend

n/a – Self Booking

Melissa Kaylor

Oath

mkaylor@oath.com

Working in the Booth

1/15 – 1/16

978-846-2458

Booth Staff – Pend

n/a – Self Booking

Anthony Rallo

Oath

rallo@oath.com

Working in the Booth

1/15 – 1/16

917-312-1050

Booth Staff – Pend

n/a – Self Booking

Giuseppe La Rocca

Oath

larocca@oath.com

Working in the Booth

1/15 – 1/16

508-633-2633

Booth Staff – Pend

n/a – Self Booking

Carolyn Frazier

Oath

cfrazier@oath.com

Working in the Booth

1/15 – 1/16

347-920-8020

Booth Staff – Pend

n/a – Self Booking

Ali Rezvan

Portfolio Partner

ali.rezvan@intl.verizon.com

Meeting with Customers

1/14 – 1/15

447841250961

Booth Staff – Pend

n/a – Self Booking

Amy Duffey

CX Design Partner

amy.duffey@verizon.com

Meeting with Customers

1/14 – 1/16

215-480-4800

Booth Staff – Pend

Marquis - Requested

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

22 of 29

NRF 2018 – On-Site Staff - Continued�updated 01/08

22

Attendee

Title

Email

Purpose for Attending

Dates of Attendance

Mobile Phone

Registration Type and Confirmation

Hotel Status

Michael Mullen

Sr. Client

michael.mullen@verizon.com

Meeting with Customers

1/15

302-300-0219

Booth Staff – Pend

Marquis - Requested

Angelo Pallitta

Sr. Client

angelo.pallitta@verizon.com

Meeting with Customers

1/15 – 1/16

908-596-0060

Booth Staff – Pend

n/a – Self Booking

Andrea Kowalski

Manager

andrea.kowalski@verizonwireless.com

Meeting with Customers

1/14 – 1/16

908-559-6225

Booth Staff – Pend

n/a – Self Booking

Ryan Hilla

Envrmnt

ryan.hilla@envrmnt.com

Working in the Booth

1/14 – 1/16

908-801-1934

Booth Staff – Pend

n/a – Self Booking

Jr Dawkins

Envrmnt

jr.dawkins@envrmnt.com

Working in the Booth

1/14 – 1/16

908-872-2724

Booth Staff – Pend

n/a – Self Booking

Vincent Zebraitis

CX Design Partner

vincent.zebraitis@verizon.com

Working in the Booth (CX/Contact)

1/14 – 1/15

720-412-2041

Booth Staff – Pend

Marquis - Requested

John Robb

VDMS

john.robb@verizondigitalmedia.com

Meeting with Customers

1/14 – 1/16

310-593-6920

Booth Staff – Pend

n/a – Self Booking

John Logan

Sr. Client Executive

john.logan@verizon.com

Meeting with Customers

1/14 – 1/16

415-470-1988

Booth Staff – Pend

n/a – Self Booking

Katherine Sullivan

Managing Client Partner

katherine.sullivan@verizon.com

Meeting with Customers

1/16

215-287-6214

Booth Staff – Pend

n/a – Self Booking

James Geiger

Enterprise Account Mgr

james.r.geiger@verizon.com

Meeting with Customers

1/16

​

Booth Staff – Pend

n/a – Self Booking

Amanda Casey

Client Partner

amanda.casey@verizonwireless.com

Meeting with Customers

1/15 – 1/16

704-534-8149

Booth Staff – Pend

n/a – Self Booking

Kapil Sharma

Portfolio Partner

Working in the Booth

1/14 – 1/16

215-528-3527

Booth Staff – Pend

Marquis - Requested

Daniel Falkner

Sr. Manager

daniel.falkner@verizon.com

Meeting with Partners

1/15 – 1/16

908-559-6231

Booth Staff – Pend

n/a – Self Booking

Ross Morley

Sr. Client Executive

ross.morley@verizon.com

Meeting with Customers

1/16

703-439-7899

Booth Staff – Pend

n/a – Self Booking

Renee Mccullers

Client Partner

renee.mccullers@verizon.com

Meeting with Customers

1/15 – 1/16

678-259-5469

Booth Staff – Pend

n/a – Self Booking

Akash Patel

DMTS

akash.patel@verizon.com

Working in the Booth (Digital Sign)

1/15 – 1/16

630-453-9527

Booth Staff – Pend

n/a – Self Booking

Cydni Tetro

Contravent

cydni.tetro@contravent.com

Working in the Booth

1/14 – 1/16

801-362-9846

Booth Staff – Pend

n/a – Self Booking

Jake Osborne

Contravent

jake.osborne@contravent.com

Working in the Booth

1/14 – 1/16

801-541-9852

Booth Staff – Pend

n/a – Self Booking

Robyn Erkelens

Contravent

robyn.erkelens@contravent.com

Working in the Booth

1/14 – 1/16

801-403-5832

Booth Staff – Pend

n/a – Self Booking

Andrea Connington

Sr. Manager

andrea.connington@verizon.com

Working in the Booth

1/14 & 1/16

845-304-5200

Booth Staff – Pend

n/a – Self Booking

Syed Husain

Client Partner

khalid.husain@verizon.com

Meeting with Customers

1/14 – 1/16

201-736-9879

Booth Staff – Pend

n/a – Self Booking

Kim Ruggiero

Managing Partner

kim.ruggiero@verizon.com

Meeting with Customers

1/14 – 1/16

602-284-6847

Booth Staff – Pend

n/a – Self Booking

Emily Schultz

Sr. Manager

Working in the Booth

1/14 – 1/15

678-780-9204

Booth Staff – Pend

n/a – Self Booking

Salem Joubran

Client Executive

salem.joubran@verizon.com

Meeting with Customers

1/15

732-669-2547

Booth Staff – Pend

n/a – Self Booking

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

23 of 29

NRF 2018 – On-Site Staff - Continued�updated 01/08

23

Attendee

Title

Email

Purpose for Attending

Dates of Attendance

Mobile Phone

Registration Type and Confirmation

Hotel Status

Thomas Quirk

Sr. Client Executive

thomas.j.quirk@verizon.com

Meeting with Customers

1/15

610-301-2395

Booth Staff – Pend

n/a – Self Booking

Norma McEwan

Sr. Client Executive

norma.mcewan@verizon.com

Meeting with Customers

1/16

732-609-2671

Booth Staff – Pend

n/a – Self Booking

Nancy Green

Manager

nancy.m.green@verizon.com

Meeting with Customers

1/15 – 1/16

469-525-9252

Booth Staff – Pend

Marquis - Requested

Deborah Klein

Managing Client Partner

Meeting with Customers

1/16

616-914-1109

Booth Staff – Pend

n/a – Self Booking

Deborah Jorgensen

Solutions Spec

deborah.jorgensen@verizon.com

Meeting with Customers

1/15 – 1/16

347-266-0703

Booth Staff – Pend

n/a – Self Booking

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

24 of 29

NRF 2018 – Booth Staff Schedule�

24

Sunday, January 14

Department Staffing

10:30am - 1:30pm

10:30am - 1:30pm

1:30pm - 4:30pm

1:30pm - 4:30pm

Activation 1 - Digital Experience Table

Vertical Marketing 

Lea Sims 

Ravi Krishnamurthy 

Lea Sims 

Ravi Krishnamurthy 

Activation 2 - Virtual Reality

Envrmnt 

 Ryan Hilla

JR Dawkins

 Ryan Hilla

JR Dawkins

Activation 3 - Prism Graphic Display / 3 Monitor

Contravent 

 Robyn Erkelens

Kapil Sharma

Cydni Tetro

Jake Osborne

Activation 4 - Device Wall

WBG

Don Crego 

 James Underwood

Don Crego 

 James Underwood

Activation 5 - Product Showcase Display

WBG

Brooks Clements 

Ali Qureshi 

Brooks Clements 

Ali Qureshi 

Nokia Experience

Nokia

Elena Waldhuber

​

Grant Rose

Michael Kuczura

Product Support

Various

Vince Zebraitis (CX/Contact Centers)

​

Vince Zebraitis (CX/Contact Centers)

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Additional Business Unit

VBM/Oath

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Registration Desk

Events Team / Support Staff

 Danielle Deserio

Michelle Gonnella

Danielle Deserio

Sacoyah Montgomery

In-Booth Meeting Room

Events Team / Support Staff

 Andrea Connington

 

 Andrea Connington

 

External Meeting Room

Events Team / Support Staff

n/a – no meetings scheduled 

 

Michelle Gonnella 

 

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Monday, January 15

Department Staffing

9:00am - 1:00pm

9:00am - 1:00pm

1:00pm - 5:00pm

1:00pm - 5:00pm

Activation 1 - Digital Experience Table

 Vertical Marketing 

Lea Sims 

Ravi Krishnamurthy 

Lea Sims 

Ravi Krishnamurthy 

Activation 2 - Virtual Reality

 Envrmnt 

 Ryan Hilla

JR Dawkins

 Ryan Hilla

JR Dawkins

Activation 3 - Prism Graphic Display / 3 Monitor

 Contravent

Kapil Sharma 

Cydni Tetro

Jake Osborne

Robyn Erkelens

Activation 4 - Device Wall

WBG

Melissa Berger 

Michael Henderson 

Melissa Berger 

 Brooks Clements

Activation 5 - Product Showcase Display

WBG

 Dave Stepp

James Underwood 

 Dave Stepp

 James Underwood

Nokia Experience

Nokia

Elena Waldhuber

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Grant Rose

Michael Kuczura

Product Support

Various

Vince Zebraitis (CX/Contact Centers)

Akash Patel (Digital Signage)

Vince Zebraitis (CX/Contact Centers)

Akash Patel (Digital Signage)

Additional Business Unit

VBM/Oath

Carolyn Fraizer (Oath)

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Giuseppe La Rocca (Oath)

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Registration Desk

Events Team / Support Staff

Sacoyah Montgomery

Emily Schultz

Sacoyah Montgomery

Emily Schultz

In-Booth Meeting Room

Events Team / Support Staff

 Michelle Gonnella

 

 Danielle Deserio

 

External Meeting Room

Events Team / Support Staff

 Danielle Deserio

 

Michelle Gonnella

 

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Tuesday, January 16

Department Staffing

9:00am - 1:00pm

9:00am - 1:00pm

1:00pm - 5:00pm

1:00pm - 5:00pm

Activation 1 - Digital Experience Table

 Vertical Marketing 

Lea Sims 

Ravi Krishnamurthy 

Lea Sims 

Ravi Krishnamurthy 

Activation 2 - Virtual Reality

 Envrmnt 

 Ryan Hilla

JR Dawkins

 Ryan Hilla

JR Dawkins

Activation 3 - Prism Graphic Display / 3 Monitor

Contravent 

Robyn Erkelens

 

Kapil Sharma

 

Activation 4 - Device Wall

WBG

Michael Henderson 

Brooks Clements 

James Underwood 

Brooks Clements 

Activation 5 - Product Showcase Display

WBG

Dave Stepp 

 Ali Qureshi

 Dave Stepp

 Ali Qureshi

Nokia Experience

Nokia

Elena Waldhuber

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Grant Rose

Michael Kuczura

Product Support

Various

Akash Patel (Digital Signage)

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Akash Patel (Digital Signage)

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Additional Business Unit

VBM/Oath

Anthony Rallo (Oath)

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Sarah Martinez

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Registration Desk

Events Team / Support Staff

 Sacoyah Montgomery

Michelle Gonnella

 Danielle Deserio

Sacoyah Montgomery

In-Booth Meeting Room

Events Team / Support Staff

 Danielle Deserio

 

 Michelle Gonnella

 

External Meeting Room

Events Team / Support Staff

 Andrea Connington (until 3pm)

 

n/a – no meetings scheduled

 

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

25 of 29

Post-Show Readout

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

26 of 29

Post Show – Customer Engagement and Metrics

Awareness – General

      • TBD Badge Scans

Awareness – eDM

    • TBD Total Number of Emails
    • TBD Overall Open Rate
    • TBD Overall Click Through

Awareness – Social Media

    • TBD Number of Tiles
    • TBD Impressions

Awareness – Microsite

    • TBD Page Hits
    • TBD Click Through/Downloads

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26

Direct Customer Influence – General

      • TBD MQL/SQL (subset of total scans)
      • TBD Customer Meetings
      • TBD Booth Tours

Direct Customer Influence – Speaking Sessions

    • TBD Attendees at Combined Sessions

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Direct Customer Influence – Customer Events

    • TBD Attendees at Verizon Dinner

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Direct Customer Influence – Analyst and Public Relations

    • TBD Analyst Briefings
    • TBD Media Interviews

​

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

27 of 29

Post Show – On Site Pictures

27

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

28 of 29

Post Show – Feedback and Future Considerations

Booth:

  • Pending Post Show

28

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

29 of 29

Post Show – A Look Ahead to 2019

2019 Floorplan

  • Booth 2055 – 30x40 Exhibit Space
  • Meeting Room 1855 – 10x10 Meeting Space

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Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.