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Cory Greenwood

Coordinator Library Development & Marketing

Yarra Libraries

The Next Chapter.

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5 branches

51 staff(FTE + volunteers)�48k members

310k visits(21/22)

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Phase 1: Awareness

Phase 2: Consultation

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Be un-library-like

Appeal to millennials

Lead with the offer, not the brand

One message at a time

Objectives

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Felicity Macchion

Manager Yarra Libraries

Kylie Carlson

Senior Coordinator Community Engagement & Partnerships

Natasha Savic

Coordinator Library Resources & Technology�Stephen Wright

Team Leader Marketing & Online Engagement

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Thank you

Anya Murray

Unit Manager Strategic Communications�& Engagement

Hayley Davis

Unit Manager Digital Communications �& Marketing

Daniel Trevarthen

Online Engagement Librarian

Natasha Koch

Community Engagement & Partnerships Officer

Natalie Thomas

Senior Community Engagement Advisor

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Felicity Macchion

Felicity.Macchion@yarracity.vic.gov.au

@flissmacchion�

Kylie Carlson

Kylie.Carlson@yarracity.vic.gov.au

@kyliencarlson�

Cory Greenwood

Cory.Greenwood@yarracity.vic.gov.au

@hohkyo

Contact

yarralibraries.vic.gov.au

@yarralibraries