O’Neill Institute Practicum: �Regulating Alcohol, Tobacco & Food in International and Comparative Law��

BEFORE WE START, LET ME INTRODUCE IDEC!

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Our organization was founded in 1987, to guide, raise awareness and defend the Brazilians regarding the ethics and rights of citizens in their consumer relations.

WHAT IS IDEC?

Marilena Lazzarini, our

founder, in the first

meetings with associates.

Our team today, with

almost 100 collaborators!

ÁREAS DE ATUAÇÃO

Healthy and Sustainable Food Program

Adequate food for the protection and promotion of health and the environment and prevention of chronic non-communicable diseases.

HOW

WE HANDLE

THE FOOD

MARKETING

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We advocate for better rules

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We engage people and sensitize authorities

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We report and prosecute companies abuse

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publicidadedealimentos.org.br

The Food Advertising Observatory is an IDEC initiative to bring consumers closer to their rights and make authorities aware of the duty to inspect.

WE WANT THE POPULATION TO MONITOR AND DENOUNCE MISLEADING MARKETING

THE NESFIT

CASE

“OOPS! But..

where’s the honey?”

“oatmeal and honey biscuits don’t have honey!”

“COMPLAINT: four Nestlé products HIGHLIGHT THE HONEY INGREDIENT on their labels but NONE OF THEM CONTAIN HONEY in their ingredients list”

“It seems healthy, but it’s not”

DEL VALLE

FRESH CASE

(“HOW IT LOOKS

LIKE”)

(“HOW IT REALY IS”)

THE Hazelnut

Cream CASE

We took advantage of friday the 13th to publicize the case, and since then we have been calling these cases “ghost ingredients”.

(“HAZELNUT PASSED FAAAAAAR FROM HERE”)

THE CASE OF

Kibon Popsicles

(“Developed with NUTRITIONISTS”)

(“MADE FOR CHILDREN”)

(“PLAYFULLY RESPONSIBLE”)

THE NEXT CASE:

Whole grain breads

A new rule determined that in 2023 producers can only use the “wholemeal” (“integral”) claim on products that contain at least 30% of such ingredients in their composition. The rule also reqiured informing the correct amount of whole ingredients on the package

before

after

before

after

before

after

IDEC SOCIAL MEDIA:

Question:

In your context, are there laws and/or regulations in place that could be used to challenge corporate marketing?

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If so, what are its potential and/or limitations?

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Questions?