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Data literacy

Making sense of stats

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Giving life to numbers

X

A

B

C

1

20

1.1

0

1.2

7

1.5

10

1.8

7

2

0

2.2

1

5

5

2.5

2.5

10

1

2.8

4

9

0

3

5

5

0

3.1

0

3.2

2

3.3

20

3.4

4

3.5

1

3.6

0

3.7

2

3.8

20

3.9

4

4

1

4.1

0

4.2

5

5

6

4.3

3

7

8

4.4

2

8

9

4.8

0

10

10

5.3

1

8

5.5

5

5

5.6

6

0

5

6.1

1

20

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What we will look into today…

How statistics can be presented misleadingly:

  • Research in the media
  • Why the numbers used make a difference?
  • How can graphs be misleading?
  • Correlations vs. causation

Break

How statistics themselves can be misleading:

  • How research methods influence statistics
  • What is statistical significance and what does it tell us?
  • What better practices could be used?

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Research in the media

  1. Eating marmite could help prevent dementia
  2. Scientists discover way to say ‘I love you’ to dogs in a way they understand
  3. If you snore you could be three times more likely to die of coronavirus, docs warn
  4. Don't laugh, but a good giggle can help you live longer... Research finds laughing can help to ease symptoms of heart disease
  5. Too much caffeine ‘can wake the dead’

Which are the real headlines?

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Eating Marmite could help prevent dementia

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Scientists discover way to say ‘I love you’ to dogs in way they understand

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If you snore you could be THREE TIMES more likely to die of coronavirus, docs warn

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Don't laugh, but a good giggle can help you live longer...

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Too much caffeine ‘can wake the dead’

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Statistical evidence is seen as more persuasive…

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… and people do tend to exaggerate numbers in line with their beliefs

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Number format can also exaggerate effects…

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Number format can also exaggerate effects…

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Number format can also exaggerate effects…

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Number format

25 people prefer mountains

75 people prefer beaches

25%

75%

0.25

0.75

One in four

Three in four

1/4

3/4

A quarter

Three quarters

1:4

3:4

Three times more people prefer beaches to mountains

Only a third of the number of people who prefer beaches prefer mountains

300% more people prefer beaches to mountains

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If the number of people who own dogs increased from 12% in 2018 to 36% in 2023…

The number did not increase by 24%

It increased by 300%

As 36% is three times bigger than 12%

However there was an increase of 24% percentage points

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Dubious election graphs…

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We need to talk about 2019

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Do we need to talk about 2019?

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Context is everything

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Carter Racing (Brittain & Sitkin, 1987)

7 engine failures in 24 races (29%)

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Incidents by temperature

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Adding the missing data

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In reality…

They raced. 🍎

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Space launches influence the awarding of sociology doctorates

tylervigen.com

Correlation: 78.92% (r=0.78915)

Data sources: Federal Aviation Administration and National Science Foundation

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Nic Cage films influence pool drownings

tylervigen.com

Correlation: 66.6% (r=0.666004)

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Finding unusually correlated data

Google Trends

Try to find two seemingly unrelated search terms that over the past 12 months appear to be closely correlated

Try “Shark” and “Hat”

trends.google.com

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Spreadsheet fails

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92 out of 97 lecturers eat catfood

Why 97?

Who was surveyed?

How much catfood are they actually eating?

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WEIRD Samples

White, Educated, Industrialized, Rich, Democratic

80 percent of social and behavioural participants are WEIRD, but only 12 percent of the world’s population are

There can be limits in place (funding restrictions mostly) that influence accessibility to diverse samples.

Important to replicate studies

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Sample size matters…

A small sample size is unlikely to be representative

In the population most variables will be normally distributed

Central limit theorem - the �more participants in the �sample the closer the�distribution will be to normal

A sample that is normally distributed allows you to run parametric tests which are more likely to detect effects

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Sample size matters…

A large sample size makes a statistics more persuasive

However a large sample size is more likely to return a significant result - saying there is a relationship between variables

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Population vs. Sample

We can’t test everyone

Collect a smaller sample from the wider population

Is there is a consistent enough effect in the sample that there is a high likelihood that the same effect exists in the population?

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Hypotheses

Null Hypothesis -That there is no pattern or differences

Alternative or Experimental Hypothesis - That there are patterns or differences

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Significance

Statistical tests tell us if there is a significant difference/association in our sample data.

In a statistical test the calculated p-value should be p<.05 for a test to be statistically significant.

This represents allowing ourselves a 5% chance of making a false positive

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P-value

Is a 5% chance of making a false positive claim too high?

Or is it too low?

There is debate surrounding p-values and whether the threshold should be lowered.

Is having a threshold too strict?

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P-value

Phrases publishes papers have used to describe p-values above .05

non-insignificant result (p=0.500)

very closely brushed the limit of statistical significance (p=0.051)

a clear tendency to significance (p=0.052)

just failed significance (p=0.057)

just borderline significant (p=0.058)

just above the arbitrary level of significance (p=0.07)

a barely detectable statistically significant difference (p=0.073)

narrowly eluded statistical significance (p=0.0789)

moderately significant (p>0.11)

non-significant in the statistical sense (p>0.05)

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Effect sizes

A measure of the size of the pattern or differences in your sample

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“Lies, damned lies and statistics”

33.7% of scientists admitted to questionable practices that could lead to misleading or false statistics

Data pruning and removing outliers unreasonably

P-Hacking

Complicated models will explain more - parsimony (simpler models to explain largest effect) is important

Falsifying and fabricating data

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Conflict of interests

Studies being funded or researched with a motive in mind and conducted in a manner to achieve that motive

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Researchers choices

Research only includes the variables, measures and methods selected by the researcher

One study gave 29 teams of analysts the same data set and asked them to find an answer to “whether soccer referees are more likely to give red cards to dark-skin-toned players than to light-skin-toned players”.

Statistical analyses methods varied and there were 21 unique combinations of variables chosen to be included. 20 teams found a significant result, 9 teams did not.

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Better practices

Better statistical practices - consider what the data looks like, dig deeper than relying on p-values alone

Diversify samples and run replications

Collate research in one area with meta-analyses and systematic reviews

Honest graphs

Check research for any conflicts of interest

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More of this sort of thing…