About Me

1

What Product-Driven Means

2

The 5 Traits of a Product-Driven Company

3

Questions / Discussion

4

Contact Info

5

Persona A

Persona B

Persona C

Puts product / UX closest to the customer

Addresses the needs of multiple customers with one solution

Uses technology to scale

Understands shifts in market demand / future customers

Succeeds by saying no

Make time: delegate decisions to design or tech

1

2 kinds of research: qualitative and quantitative

2

Consider tools like User Interviews to recruit / schedule

3

Join a sales call in the next week or two

4

Goal: identify key outcome, prioritize problem space

5

Ask how many customers / users you need to support

1

Consider the Kano model to cluster their needs / desires

2

Document your persona(s) and target market(s)

3

Get feedback on your target market(s) / persona(s)

4

Use these new artifacts to make a decision soon

5

Articulate a clear vision to inform architecture decisions

1

Do unscalable things at first (alpha / beta releases)

2

Consider internal tools / operational costs

3

What pressures are your buyers facing?

1

What regulatory changes might change their behavior?

2

What research reports can explain upcoming shifts?

3

What industry newsletters can help you stay up to date?

4

What experts can you talk to learn about trends?

5

Create a yes / no flowchart

1

Do a “recent product decision retrospective”

2

Say no this week or next

3

Ask yourself: are you building what matters?

5

...or at least try “not now”

4

rajesh@prodify.group

https://www.prodify.group/

Schedule a Call