We Make You Financially Fluent, Investor Ready
copyright CEOfluency
Leadership & Coaching Team
Karen Gordon
Fluency Coach
CEO, CPO
3 Digital Startups
2 Service/Product
2 Platforms
3 Founder, 1 Co-Founder
Sierra Hinson, CMA
Fluency Coach
CFO, COO
4 Digital Startups
2 Service/Product
2 Platforms
2 Co-Founder
Alicia Diamond
Fluency Coach
COO, COS
7 Product Startups
1 Platform
WHAT IS CEO FLUENCY?
CEO Fluency is the authentic understanding and communication of your growth drivers and outcomes of your business.
WHY FLUENCY MATTERS
Your success with investors and as a business leader depends on your ability to be financially conversant with regard to your business model. Your business model is understood by investors via your financial model. It is possible for all of us to become financially fluent in our business. We seek to help you achieve a new level of comfort and financial fluency when pitching to a VC, angel investor, or talent.
IDEAL PROGRAM CANDIDATE
You are an ideal program candidate if you want to authentically define & understand all your business drivers & unit economics. You want to knowingly manage your company.
OVERVIEW OF PROGRAM
You’ll be able to understand and test your assumptions, know your business drivers, and unit economics. You’ll know your KPIs. You’ll be able to financially lead your company and manage risk.
We are focused on helping you - the startup Founder - become financially fluent. We ready you to flexibly answer business driver assumptions asked by a potential investor. When you don’t know the answer you’ll have the confidence to find the answer or craft the answer on the fly.
10 WEEKS - 60 minutes a week by phone
Over the 10 week program, we focus on your business model and how that story is told in your financial model. We bring focus to effectively defining your assumptions, your business drivers, and unit economics. Over 10 weeks you’ll develop the skills to create and talk about your business model without looking at a spreadsheet.
CEOfluency
coaches@CEOfluency.com
CEOfluency.com
RESHA SHROFF, CEO
“At the end of ten weeks I felt more confident and also successfully closed my round.”
“The program is a good mix of theory and practice and can help one achieve results. I started working with my Fluency coaches knowing my financial and business model. Yet, the program taught me ways to present the data in a comprehensive way.
The coaches helped me articulate every aspect of the financial model. The last 2 weeks was the murder board and it prepared me for the real world. ”
CAROL FOWLER, CEO SocReports
“I strongly recommend the program.”
“The financial coaching I received filled a critical gap for my business. Each week, I became more comfortable talking about my assumptions and business drivers. The coaching was unique to my business model.
Having at least two coaches also accelerated the process and my growth. “
1 - 3 wk
Model Your Ideas
Tell Your Story
Discover the Power of Business Model Storytelling through a Financial Model.
Building Blocks
Master Your Business
Understand Your Unit Economics,
Assumptions &
KPIs.
Emergent Mastery
Financial Fluency Emerges
Your Business and Financial Model Become One.
Mastery
Your Fluency is Tested
Answer Investor Rapid Fire Questions with Confidence.
Polish Investor Deck.
4 - 6 wk
7 - 8 wk
9 - 10 wk
MIKE DENKER, CEO
“Put simply, I’m a better CEO because of them.”
“CEOfluency effectively and efficiently solves a problem that a great number of bright, driven, and talented entrepreneurs and leaders face: having a blind spot as to the financial part of their enterprises. Over the course of 10 weeks, my two coaches patiently—yet stridently—pushed, cajoled, brainstormed with, and challenged me in order to teach me how to understand and describe to others - with fluency — Transactency’s financials. Their expertise and hard work have enabled me to see things from yet another viewpoint.
They have armed me to have far more educated and compelling conversations with investors than I would otherwise be able to have. In a world where lecture-driven, online education is becoming more and more commonplace, I can’t emphasize enough the value of their engaging, unique, in-person, one-on-one services of the folks at CEOfluency.
Designed to Give
You Control
Own your business & financial model
Respond confidently and knowingly
to investors & your team
CEOfluency.com
Designed for the Busy Startup CEO
1 CEO, 2 coaches per session
10 weeks to Fluency via phone
4 - 8 hrs of “homework”
per week
10 weeks to Your Authentic Financial Fluency
Now Interviewing For Program Acceptance
coaches@CEOfluency.com
CEOfluency