Competency: The learner explains how media from traditional to new media shape the values and norms of people and society
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Competency: The learner explains how media from traditional to new media shape the values and norms of people and society
CONTENT
GUIDE CARD
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Competency: The learner explains how media from traditional to new media shape the values and norms of people and society
GUIDE CARD
Dear students,
It is essential for you to have the basic understanding of media and information as channels of communication and tools for the development of individuals and societies. Your knowledge is indeed your preferred choice to help our society for national development.
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Competency: The learner explains how media from traditional to new media shape the values and norms of people and society.
GUIDE CARD
It is a Deped mandate to capacitate you to learn the appropriate ways to handle and use media and information for good wherein the school guides you to be creative and critical thinkers as well as responsible users and competent producers of media and information.
Well, this time, it is expected that you can explain how media from traditional to new media shape the values and norms of people and society.
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Competency: The learner explains how media from traditional to new media shape the values and norms of people and society
GUIDE CARD
This MIL Competency Module has a set of activities with guide questions for you to answer after reading the articles or learning materials.
To do the activities, these are the requirements for you to pass the Subject, namely: Independent Learning Portfolio, Oral Presentation through Self Video Production, Compilation of Modules and Outputs, and School-Based Initiative Report vis-à-vis DepEd programs.
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Competency: The learner explains how media from traditional to new media shape the values and norms of people and society
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And to pass the subject, Media and Information Literacy, these are the criteria for the Grading System, such as Written Works (25%), Performance Tasks (50%) and Periodical Test (25%)
GEORGE P. LUMAYAG
Teacher III
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Directions. Identify the evolution of media from traditional to new media based on the given statement/s. Choices are Prehistoric Age, Industrial Age, Electronic Age, and Digital Age. Please write down your answers on a short-size bond paper or an intermediate paper.
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Based on the previous lesson, orally discuss the topic.
Social Media/Media Literacy: Responsible Use
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Evolution of Traditional Media to New Media
The evolution of media started from the Prehistoric Age wherein people discovered fire, developed paper from plants and forged equipment or weapons through stone, bronze, copper and iron.
The control of fire by early humans was a turning point in the technological evolution of human beings. Fire provided a source of warmth, protection from predators, a way to create more advanced hunting tools, and a method for cooking food. These cultural advances allowed human geographic dispersal, cultural innovations, and changes to diet and behavior.
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During that period, Papyrus was made from the pith of the papyrus plant, Cyperus papyrus, a wetland sedge.[1] Papyrus (plural: papyri) can also refer to a document written on sheets of such material, joined together side by side and rolled up into a scroll, an early form of a book.
The ancient people used stone tools for farming and hunting. They even used stone tools in making cave markings.
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Early civilizations during the Bronze Age (c.3500—700BC) in the Middle East began to combine bronze or copper alloys to produce spears, daggers, swords and axes. Later, swordsmiths started producing finely detailed swords with stronger iron blades. These techniques did spread to China, India, South-east Asia and Europe, where they had a profound influence on future warfare.
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However, Iron Age became the final epoch of the three- age division of the prehistory and protohistory of humanity. It was preceded by the Stone Age (Paleolithic, Mesolithic, Neolithic, and Chalcolithic) and the Bronze Age. The next evolution of media known in the Industrial Age. Just like when people used the power of steam, developed machine tools, established iron production and manufacturing of various products (including books through the printing press). This period brought the changes in economic and social organization that began around 1760 in Great Britain and later in other countries, characterized chiefly by the replacement of hand tools with power-driven machines such as the power loom and the steam engine, and by the concentration of industry in large establishments.[1][2]
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The first power loom was designed in 1784 by Edmund Cartwright and first built in 1785. It was refined over the next 47 years until a design by Kenworthy and Bullough made the operation completely automatic.
And the atmospheric engine was invented by Thomas Newcomen in 1712, which was often referred to simply as a Newcomen engine. The engine was operated by condensing steam drawn into the cylinder, thereby creating a partial vacuum which allowed the atmospheric pressure to push the piston into the cylinder. It was the first practical device to harness steam to produce mechanical work.[1][2]
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During this period the printing press produced multiple reading materials or news. It had the mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the cloth, paper or other medium was brushed or rubbed repeatedly to achieve the transfer of ink, and accelerated the process. Typically used for texts, the invention and global spread of the printing press was one of the most influential events in the second millennium.[1][2]
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The evolution of media continued all over the world. In the Electronic Age, the people harnessed the power of electricity that led to electrical telegraphy, electrical circuits and the early large scale computers (through vacuum tubes, transistors and integrated circuits). In this age, long distance communication through the use of electrical telegraph became possible. Then, the electricity generation powered inventions and innovations through the process of electrical network in general usage. Moreover, the development of electrical circuits was maximized until the invention of Mainframe computers.
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And finally, the Digital Age sparked brilliant inventions and innovations where people advanced the use of microelectronics in the invention of personal computers, mobile devices and wearable technology. In this age, the Internet paved the way for faster communication and the creation of the social network. Moreover, voice, image, sound and data are digitized
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The development of microelectronics became most popular and applicable in all fields. The use of personal computers, mobile devices, and wearable technology devices such as activity tracker or fitness tracker, sensor, smartwatch that shaped the values and norms of the people as end users of the digital world.
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The best smartwatches can perform lots of tricks, like searching the internet with your voice, tracking your location with GPS or even monitoring your heart rate to protect your overall health. These will likely work best when paired to one of the best smartphones on the market, but some of the models even work without a phone in tow.
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Contributions of Media in the Modern Society
By George Lumayag
Sometimes you may ask, what’s the role of the media in today’s society? And if it’s hard for us to know the answer, we can even use Google browser to know the possible answer of such a question. If you would find an article, that is one example of the contributions of the media in modern society.
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Media contributed to the ordinary man to be informed when he used the devices and internet connection. Media contributed much during CoVid 19 pandemic, especially educators and learners collaboratively accomplishing learning tasks online. Media served the people in the entertainment industry particularly when ABS-CBN made their broadcast-streaming episodes using Facebook Live right after the cancelation of their franchise. Media served individuals or researchers to make advanced research wherein published e-books and e-journals could easily be read, downloaded, and adapted in the simplest form at any time. And the media today would precisely influence people and society.
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Disclaimer: The statements stated in the previous slides are borrowed from the online sources. The Department of Education does not claim or own the presented statements. Links for the sources are found in the reference part of the Self-Learning Home Task (SLHT).
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Activity:
Does new media shape the values and norms of people and society at present?
Exercise 2 @ https://sites.google.com/deped.gov.ph/mil/slhts/q1-week-4
Analysis:
Note: The students shall answer the question.
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Abstraction:
Directions. Read the reading material, Contributions of Media in the Modern Society by George Lumayag @ https://sites.google.com/deped.gov.ph/mil/slhts/q1-week-4, Then, share the summary of the lesson before the class. .
Guide Questions:
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Applications:
Read the reading material, Contributions of Media in the Modern Society by George Lumayag @ https://sites.google.com/deped.gov.ph/mil/slhts/q1-week-4, then, share the summary of the lesson before the class.
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1. What particular material was used as a writing surface in the Prehistoric Age?
A. Mobile device
B. Papyrus
C. Smartwatch
D. Printing Press
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2. What equipment was one of the most influential events in the Industrial Age?
A. Mobile device
B. Papyrus
C. Smartwatch
D. Printing Press
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3. What device is small enough to hold and operate in the hand?
A. Mobile device
B. Papyrus
C. Smartwatch
D. Printing Press
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4. What particular unit is considered as the most popular wearable technology device developed through the use of microelectronics that would serve as activity tracker or fitness tracker?
A. Mobile device
B. Papyrus
C. Smartwatch
D. Printing Press
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5. In a democratic form of government, what is a commonly known effect the social media might have during the digital age?
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6. What particular online dashboard allows an individual or agency or organization to share the live video streaming episodes?
A. Yahoo Mail
B. Gmail
C. HotMail
D. Facebook.com
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7. Why did ancient people use iron tools in sketching cave markings?
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8. Why did the people from the Industrial Age replace their hand tools with power-driven machines such as the power loom and steam engine?
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9. Why did the early large scale computers belong to the Electronic Age?
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10. In the Digital Age, how do end users logically minimize their social media internet usage?
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References:
● https://www.academia.edu/41839340/THE_EVOLUTION_OF_T
RADITIONAL_TO_NEW_MEDIA
● https://en.wikipedia.org/wiki/Control_of_fire_by_early_humans#
:~:text=Claims%20for%20the%20earliest%20definitive,ago%2C
%20has%20wide%20scholarly%20support.15
● https://en.wikipedia.org/wiki/Papyrus#:~:text=The%20earliest%
20archaeological%20evidence%20of,of%20the%20reign%20of
%20Khufu).
● http://www.weapons-
universe.com/Swords/Bronze_Age_Weapons.shtml#:~:text=%3
A%20Weapons%20%3E%20Swords%20%3E-
,Bronze%20Age%20Weapons,%2C%20daggers%2C%20swor
ds%20and%20axes.
● https://en.wikipedia.org/wiki/Iron_Age
● https://en.wikipedia.org/wiki/Industrial_Age
● https://en.wikipedia.org/wiki/Power_loom#:~:text=The%20first%
20power%20loom%20was,made%20the%20operation%20com
pletely%20automatic.
● https://en.wikipedia.org/wiki/Power_loom
REFERENCE CARD
References:
● https://www.google.com/search?ei=L4AJX-
DYJ6vVmAWwmYyQAQ&q=atmospheric+engine+was+invente
d+by+Thomas+Newcomen+in+1712&oq=atmospheric+engine+
was+invented+by+Thomas+Newcomen+in+1712&gs_lcp=CgZ
wc3ktYWIQA1DWIVjWIWDQKWgAcAB4AIAB2AGIAdgBkgED
Mi0xmAEAoAECoAEBqgEHZ3dzLXdpeg&sclient=psy-
ab&ved=0ahUKEwigrNzB68TqAhWrKqYKHbAMAxIQ4dUDCA
w&uact=5
● https://en.wikipedia.org/wiki/Newcomen_atmospheric_engine
● https://en.wikipedia.org/wiki/Printing_press
● https://www.techradar.com/news/wearables/best-smart-
watches-what-s-the-best-wearable-tech-for-you-1154074
● https://en.wikipedia.org/wiki/Media_democracy#:~:text=Media%
20has%20given%20political%20parties,to%20a%20more%20le
gitimate%20government.
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Prepared by:
GEORGE P. LUMAYAG
Teacher 3
Date Submitted: ___________________________
Reviewed by:
ALOHA BENGCOLITA ROBERT C. CENIZA
Master Teacher I Principal II
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Correct
You are right!
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Wrong!
Your answer is wrong!
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