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Mission Statement:

At Got Lucky Laboratories, our mission is to empower individuals with accessible, private, and reliable sexual health solutions. We are dedicated to reducing barriers to testing and early detection by providing at-home STI test kits that are accurate, convenient, and discreet.

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Through innovation and education, we strive to promote health awareness, destigmatize testing, and foster a culture of proactive, informed care for all. Together, we’re breaking down the barriers to better health, one test at a time.

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VISUAL IDENTITY: Color Pallette

Inspired by vibrant, optimistic 70s aesthetics:

Deep Teal (#1c6982):

  • Represents trust, reliability, and health awareness.

Golden Ochre (#e5b75e):

  • Evokes warmth, optimism, and care.

Sunshine Yellow (#fdbe54):

  • Adds a playful, approachable vibe.

Vintage Aqua (#00a8b1):

  • Radiates energy, positivity, and action.

Retro Coral (#f15d4b):

  • Reflects innovation and clarity.

Grass Green (#00a34e):

  • Symbolizes growth, health, and sustainability.

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Headings & Logo:

  • A bold, rounded sans-serif font for a playful, retro feel, e.g., Cooper BT

Body Text:

  • A clean, readable sans-serif font for accessibility and clarity, e.g., Open Sans.

Supporting Font:

  • For subheadings, captions, or occasional emphasis, Montserrat provides a rounded, modern complement to the retro aesthetic.- Body Text: A clean, readable sans-serif font for accessibility and clarity, e.g., Open Sans or Roboto.

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VISUAL IDENTITY:

Typography

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VISUAL IDENTITY: Imagery

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Style:

  • Vibrant, lifestyle-oriented photography showcasing confident, joyful individuals.
  • Focus on diversity, inclusivity, and empowerment.

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Filters:

  • Warm, retro-inspired tones to match the 70s aesthetic.

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VISUAL IDENTITY:

Illustrations

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  • Minimalist and flat-design elements, using brand colors for cohesion. Incorporate playful motifs like waves, circles, or sunbursts.

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Tone of Voice:

Empowering:

  • Encourages individuals to take control of their health.

Approachable:

  • Casual and conversational, reducing stigma around STI testing.

Trustworthy:

  • Informative, factual, and supportive.

Playful:

  • Retro-inspired phrasing to resonate with the nostalgic theme, e.g., “Stay groovy and healthy.”

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BRAND APPLICATIONS:

Website & App Design

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Layout:

  • Clean, intuitive navigation with bold color highlights.

Icons:

  • Simple, friendly shapes with a retro vibe.

Content:

  • Educational, empowering language to guide users through the testing process with confidence.

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BRAND APPLICATIONS:

Social Media

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Posts:

  • Vibrant imagery with health tips, educational content, and light-hearted messaging.

Hashtags:

  • #StayLucky, #TestWithEase, #GotLuckyLabs.

Engagement:

  • Quizzes, retro-themed animations, and health challenges.

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Key Messaging

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  1. Accessible Health Care: “STI testing made simple. Your health, your privacy, your way.”
  2. Breaking Stigma: “Let’s normalize testing. It’s a part of loving yourself.”
  3. Educational Support: “Knowledge is power. Got Lucky Labs makes it easy to stay informed.”

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