Study other Youtubers, but don’t become a clone of them
Don’t pretend to be someone you’re not
Anh Duong, @anhduongart
Inka Essenhigh
@inkaessenhigh
Rashid Johnson
@rashidjohnson
Isca
Greenfield-Sanders
@iscags
Marly Gallardo
@bymarfigueroa
Showing your face helps engage with your audience
You have to make crappy videos!!
Thumbnails matter SO MUCH!
Which thumbnail will you click on?
Why?
Design consistent theme & visuals
for thumbnails
Assume the viewer knows nothing about you
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Spend time on your channel banner
Use key words in video titles
“SELF-TAUGHT”
“SELF-TAUGHT”
“PORTRAITS”
“SELF-TAUGHT”
“PORTRAITS”
“CURRICULUM”
“PAINTING”
“PAINTING”
“HACKS”
“WATERCOLOR”
“PAINTING”
“HACKS”
Search other videos on the same topic
Batch film content & post incrementally
Live streaming
vs. editing
Even short videos take time to edit!
You can trim live streams afterwards in YouTube
Have a range of video lengths
40 min.
4 min.
1.5 min.
39 min.
Consider YouTube shorts
Reply to every comment if you can
Don’t count on YouTube being a
big source of income
YouTube is like a video game: find the hidden features
Video Editor
Cards
End Screens
Related Software
YouTube is always changing, stay up
to date!
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Link in the YouTube video description
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