Your Name & Title
Phone Number
Email Address
Address
Company Name
Problem
Describe the pain you're addressing for your customers.
Solution
Describe the technology, secret sauce, or magic behind your product. The less text and more diagrams, schematics, and flowcharts, the better. If you have a prototype or demo, this is the time to transition to it.
"If a picture is worth a thousand words, a prototype is worth a thousand pictures."
Total Addressable Market (TAM)
How big of an opportunity are you addressing?
Here's How We Make Money
We charge x per month per customer, we charge a setup fee of y, etc.
Traction
Where are you in acceptance of the market? Provide evidence of company growth (e.g. revenue, number of customers, etc.).
Team
Describe the key members of your management team, board of directors, and board of advisors as well as your major investors. It's okay if you have less than a perfect team. If your team was perfect, you wouldn't be pitching.
Why You, Why Now
Why is your team/company the one to bet on? What makes your solution possible? (e.g. technology advancement, industry innovation disruption, relationships to be leveraged, etc.)
What do you need from ATDC?
How can we help you succeed?
(e.g. advisory, pilot launch, capital, customer discovery, etc)