The Flat Brim Fashionista
A range of chic rustic colors using with pops of color that add flare to each look: Hot Chilli Pepper, Deep Gold, Shining Star, Pink Kiss, Powder Blue, Bubblegum, Green Money, Old Chicago, Dirty White, Charcoal Night
Charcoal Night
Old Chicago
Deep Gold
Shining Star
Pink Kiss
Bubblegum
Powder Blue
Hot Chilli Pepper
Dirty White
Green Money
High-low styling is a prominent force in today’s re-evolving cycle of fashion, and it adequately depicts the move towards a more “label-less” and fluid state in the current society. The duality of fashion is epitomized by balancing the luxury fabrics and innate sophistication of high-end style with the trendy ensembles and organic ease of urban culture. The elegant silhouettes and bold designs paired with the simplistic color palette and convenient functionality creates the perfect street chic look to reflect the essential values of a mobile and fast-paced lifestyle.
Polyester blend checker or plaid print
Baby pink wool
Cotton graphic print
Genuine leather
Caramel suede
This look reflects the target market because it includes wearable separates that support the lavish, yet productive lifestyle of the Flat-Brim Fashionista. The separates of this look such as the t-shirt, jacket, pants, and shoes can be interchanged with multiple outfits, which is relevant to this target market since they value the environment and their on-the-go lifestyle. This target market would rather spend money than save, which is why this pricing structure supports this target market and also their image is super important to them, which is why spending money on outfits makes them feel fulfilled. They do not mind paying a tad more in order to get sustainable clothing; therefore, that is why we paid more for wholesale.
We chose to use a 40% markup on wholesale products in order to stay in the contemporary pricing zone for our customer.
The prints and style of this outfit such the use of gingham, graphic logos, and bright pops of color all create the signature look of this target market’s personality. We chose cotton and polyester for comfortability and convenience, and leather for durability. They like to combine high priced items with affordable pieces to create a trendy, yet sophisticated multi-purpose look.
Leather sneakers
W: $46.00
R: $115.00
Wool jacket
W: $119.20
R: $298.00
Retro tee, all cotton:
W: $31.20
R: $78.00
Genuine leather crossbody purse
W: $159.20
R: $398.00
Polyester blend print pants
W: $71.20
R: $178.00
40% Markup