Cattaraugus Gives�November 28, 2023

Cattaraugus Gives�Registration is open at cattaraugusgives.org!

Cattaraugus Gives�by the numbers

​

A Look at 2022’s success!

5

Year over year Analysis

6

Analysis

• This decrease is not unique to our giving day.

​

• Total US philanthropic giving decreased significantly in 2022, one of only four times the metric has dipped in the last 40 years. The latest annual report by Giving USA shows that total giving for 2022 declined by 3.4 percent in current dollars (or 10.5 percent after adjusting for inflation) to a total of $499 billion—down from $517 billion in 2021. – Nonprofit quarterly

​

• At the same time, 2022 saw both sharply rising inflation and a downturn in the US stock markets—the S&P 500 index fell nearly 20 percent—both of which events negatively affected wealthy donors’ bottom lines.

​

​

​

​

7

Opportunities?

• Average gift size and average donations per donors presents an opportunity – Only two areas that increased or remained relatively steady from 2020 – 2023

- Catt Gives donors are giving to more organizations and are giving sizable amounts ($133.58 per donor on average)

- Having a strong ask to attract new donors, or encourage continuing donors

- Do your giving levels match this? Are you asking for too much or too little?

​

• The report found that while individual giving declined significantly (13.4 percent when adjusted for inflation), corporate charitable giving actually increased slightly, in unadjusted dollars, from 2021 to 2022, rising by just over 3 percent – Lilly School of Philanthropy

- MATCHES ARE A BIG OPPORTUNITY FOR GROWTH

​

• Participation increases are an opportunity, not a threat

​

​

​

​

8

2022 Dollar Overview

9

2022 Donor Overview

10

Gift Overview

11

Takeaways

• Online = bulk of your gifts during the day, and a bulk of the overall activity
• Offline = larger (matches, challenges, prizes included), but require advance work

- Keep in mind that offline donations need to be manually entered

- You need to plan in advance to account for offline donations

• If the typical donor is giving less today than in 2021, how do I make up the difference?

- More, smaller gifts

- Larger one-time gifts or offline donations

- Think of how long it can take to get a donor to respond via mail in a solicitation.. Make sure you are giving your donors time to respond to your ask

​

• The most successful approach of online v. offline is a combination of both

- Leverage this combination so that your offline donations encourage more and increase the impact of your online donations

​

​

​

​

Donation & Gift Intensity

12

2021

2022

13

How this influences strategy

• Two ways:

1) Where are there opportunities to take advantage of high volume in giving?

- Good time to schedule content on social media

- Good time to go live on Facebook and give updates on your goal for the day

​

2) Where is there a lower volume of gifts that give you a better chance at prizes?

- If there is less giving during a certain time, you may have a better chance of winning a prize at that time

- Build your strategy and pre-giving day marketing to steer your donors to give at those times and help you win prizes

​

• Traditionally, the late night is a lull.
• Lower volume during dinner hour

​

​

​

Donor Behavior

• 215 Mobile Wallet transactions
• $15,468.00
• 24 ACH transactions
• $6,220
• 427 Gifts were made by a new donor (21%)
• 201 Recognition gifts
• 112 Memorial gifts
• 89 Honorary gifts

14

Key Stats

• Average raised per organization: $3,672.63 (2022) $5,276.06 (2023)
• Median raised: $1,465 (2022) $1,602.50 (2023)
• Average donors per organization:18 (2022) 24 (2023)
• New donors (gifts): 427 509 (2023)
• 60 organizations (93% w/donations) 55

received at least one new online donor

• Average new donors per organization: 5 7
• 57% of organizations set a monetary goal
• Average goal amount: $7,728
• 48% reached their goal 43

Takeaways

• Notice the difference in disparity between average and mean
• Less organizations raised huge totals, but more raised $1,000+
• More organizations hit goals
• Participating orgs with experience are becoming more successful
• Goals this year were higher, but more organizations reached goal
• Trial and error is important! Use what you have learned in past years!
• Mobile wallet transactions remain low
• Donors tend to be more traditional – leverage that with lead offline donations
• Are we appealing to the younger donor?
• Donor growth is starting to stagnate
• Take advantage of the tools of the platform! More on that in next slide

​

16

Peer-to-Peer Fundraising 2021

• 9 organizations (11%) used P2P
• Total raised through P2P feature: $15,780
• Total donors that came through P2P feature: 99
• Total number of P2P who raised money: 32 (33%)
• Average # of P2P per organization: 10
• Accounts for 4% of all donations received during Cattaraugus Gives
• Groups with P2P raised on average 2.1x more than those without
• Average amount raised by organizations with P2P = $8,431.67
• Average amount raised by organizations without P2P = $3,984.33

17

Peer-to-Peer Fundraising 2022

• 7 organizations (8%) used P2P
• 11 Total P2P signed up and 8 raised funds (73%)
• Total raised by P2P: $3,125
• 51 Total donors gave to P2P
• Organizations with P2P raised 4.1x more than those without
• Average raised with P2P = $10,904 || Average raised without P2P = $2,661

​

18

P2P impact

• Room to improve, but look at the impact P2P has!
• 4.1 x more is less than the GiveGab platform average of 2.5x
• Imagine, last year you raised $1,000 and that becomes $4,100
• P2P makes a difference!
• P2P fundraisers help you make up for the potential donors lost to the social media algorithm
• The recommendations of friends influence giving decisions
• Average amount raised by organizations with P2P = $10,904
• Average amount raised by organizations without P2P = $2,661
• Peer-to-Peer fundraising isn’t difficult, but you need to find point people and give them resources. Have discussions with staff members/board members/volunteers about the impact they can have!

​

P2P action steps

• Begin thinking about potential fundraisers
• Form a “committee” or volunteer group of fundraisers
• Identify your best ambassadors and best organizational storytellers
• The earlier you start, the more time there is to prepare your fundraisers

​

​

*Peer-to- peer fundraisers also help to take a load of work off of those managing your giving day campaign – but the more you help them prepare and teach them about the platform, the more capability they will have

​

Matches/Challenges

• 7 Organizations (8%) featured a match/challenge
• $28,145 In total match funds available from 17 match/challenge opportunities
• Average matches/challenges per organization: 2.4
• 65% of matches were fully exhausted - $25,212 matched
• Organizations with matches/challenges raised 5.5x (down 1% from 2021) more than those without
• Average raised with matches/challenges = 12,685 || Average raised without = $2,304

Matches/Challenges impact

• Work to identify potential match/challenge donors
• Look at your annual donor roll – who are your repeat givers, and do you know their capacity?
• Annual sponsors/corporate partners
• Let donors know about the size and scope of the Cattaraugus Gives program and the potential exposure for them – being a matching gift sponsor is a great marketing opportunity!
• Start by identifying five potential matching donors
• Draft a letter
• Follow up with a phone call from a board member/volunteer with a connection

​

Matches/Challenges impact

• Can’t find a large matching donor?
• Get creative with your match or challenge!
• Use a challenge concept instead of a match ex. “if we can get 27 donors between 11 a.m. and 12 p.m. board member Jane Doe will make a gift of $1,000
• Leverage those creative ideas to help your overall goal (most donors, $$ amount goal, pursuit of a certain prize, etc.)

​

• Don’t be afraid to ask!
• Donors like to know their gift has an impact
• Donors don’t like when they give and the relationship ends there
• Your ask is a stewardship opportunity, not a nouissance

23

24

What now?

​

• This data represents trends that have been consistent through our giving day offerings
• What jumps out?

​

- The impact of matches and of peer-to-peer fundraising is huge…

- if you’ve been disappointed in your fundraising, you may not be using those tools

- Now think Peer-to-Peer + Matches and challenges

​

​

• Start your communications plans early

- What have you done in the past that worked?

- Use your past experience, this data and your own reports from last year to start building a strategy

​

​

​

• Reach out to peers for advice

​

• Look at what successful participants have done in the past

​

• If you start today, think about how much time you have to come up with creative ideas!

25

Be creative and collaborate!

​

​

Questions?

26

​

​

• Email me at kirk@cattfoundation.org.
• Call the office at 716-301-2723

27

Here to help

• This year we want to highlight what Cattaraugus Gives has meant for past participants
• Help us promote you by submitting videos of 2-3 minutes talking about how Cattaraugus Gives has helped your organization
• Will also make good content for your own social media!
• Videos don’t need to be high-production quality
• Send to Kirk Windus at kirk@cattfoundation.org

​

28

We want your videos!

​

​

​

Good luck!

​

Here’s to making this year bigger and better!

29