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TFCA DATA COLLECTION

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Dan Simon

Tobacco and Pulmonary Disease Epidemiologist

Center for Health and Environmental Data, CDPHE

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Community Epidemiology and Program Evaluation Group (CEPEG) at CU Anschutz

CEPEG is a diverse group of multi-disciplinary researchers and evaluators who are committed to advancing the health and wellbeing of all Coloradans through innovative research, intervention, and evaluation.

We are dedicated to scientific rigor, health equity, and cultural humility in all aspects of our work, and we recognize and value the diversity of voices and perspectives in our group, in our partners, and in our Colorado community.

Thank you for all the work you do to make Colorado healthier and tobacco-free. We are excited to be part of your team!

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CEPEG Evaluators…

https://coloradosph.cuanschutz.edu/research-and-practice/centers-programs/cepeg/program-evaluation

Deliver written guidance and webinar resources
Respond to evaluation questions at any time during the grant cycle
Meet with individual grantees and groups as needed
Offer individualized feedback on evaluation plans, project theory diagrams, and project flow diagrams
Assist grantees in revising evaluation plans throughout the grant cycle, as the work inevitably changes!

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One Approach for TFCA Data Collection

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Data informs your Tobacco-Focused Community Assessment (TFCA)

Secondary Data
In the TFCA, secondary data are quantitative surveillance-level data
Source	Secondary data are typically collected by someone else
Secondary Data Examples	HKCS BRFSS National, regional or local data

Primary Data
In the TFCA, primary data are qualitative
Source	Primary data are collected and examined by grantees
Primary Data Examples	Key informant interviews Focus groups Community conversations

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TFCA Secondary Data Tool - A Place to Start

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Using the tool for county data?

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Use HSR for data missing at the county level, youth data, & women who recently gave birth

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Goldilocks Scenario

Too little data

What are your first steps?

Just right!

Who would you talk to?

Too much data

What questions might you ask?

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Example 1

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…need to supplement w/ regional data

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Example 2

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Qualitative Data…

Helps put quantitative data into context
Can help fill gaps in quantitative data
Provides community perspective
Creates opportunities to establish connections
Engages community: collective efforts to identify priorities and possible solutions
Assesses both community readiness and intervention feasibility

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Assess Quantitative Data: (The Goldilocks Scenario)

No data or data are inconclusive

Are other supplemental data available to inform decision-making?

Environmental or policy scans may focus efforts

Community conversations and focus groups help identify community priorities, and prioritize strategies and opportunities for action

Data are sufficient to identify critical issues

Key Informant Interviews and focus groups can identify opportunities (e.g., identify or strengthen partnerships) as well as challenges (e.g., environmental, financial and political factors)

Too much data to prioritize issues/ opportunities

Community conversations and focus groups may help to narrow your strategic focus by highlighting community priorities and intervention feasibility

When you look over your surveillance level data, it can sometimes feel overwhelming. We’ve identified three scenarios that may seem over-generalized, but are convenience for our purposes. The intention here is to show you why you may consider qualitative data collection. And then how to leverage your surveillance data to inform next steps- developing specific questions about tobacco strategies, and identifying appropriate key informants.

No data- for example, did you already conduct a SWOT analysis in your target community/ population/ health system? Are there other local/ regional datasets you are familiar with that might be informative? E.g., household surveys

Just because data are sufficient doesn’t mean there aren’t more questions to ask- refining strategies/ settings; establishing relationships with partners; getting buy-in and feedback from community members and partners so efforts resonate with target groups

Sometimes too much data can have the same effect as too little data:

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Do you have questions about your key population(s), available resources, community-perceived problems?
In the previous grant cycle, did you get the results you intended? What critical factors affected your outcomes?
What questions might you have asked in FY19 that could have improved the effectiveness of your activities?
What key lessons did you learn that you can explore through primary data collection?

Think about previous efforts in the context of the current grant cycle:

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Going the Distance

Am I confident that:

The people I spoke with represent diverse community perspectives, opinions and cultural dynamics and include those who are most affected by the tobacco problem
I removed or reduced barriers to participating in my data collection efforts
I asked questions that helped me gain a better understanding of tobacco-related issues in my community (population/ health system)
Participants were knowledgeable about tobacco-related issues in the context of the larger community (population/ health system)
Participants had opportunities to share their ideas
All of my questions are answered; no new information is being shared
I can use the qualitative data I collected to inform strategy and setting selection

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Where will you start?

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If you get stuck…

Review the August 2 STEPP Grantee Update Call Slidedeck at the TFCA landing page
Watch through CEPEG’s webinare on Qualitative data collection and analysis
Check out additional resources at: bit.ly/CEPEGhome
Reach out to CEPEG Evaluators at EvaluationTA@ucdenver.edu
For secondary data help: daniel.simon@state.co.us