Ich gründe mein eigenes Unternehmen
Kreativitätsmethoden und der innovative Prozess
Erwartungen zu diesem Workshop?
Introduction
Agenda
Das Problem definieren
Eine Lösung finden
Die Lösung präsentieren
Ideen generieren
Person
Kundeninterview
Auswertung
Kundenvalidierung
3
Lean Start-up
Business Model Canvas
Prototyping
Pitching
Umsetzung von Geschäftsideen
4
Kreativitätsfragebogen
“Half Baked”
Was ist ein Start-Up?
Einführung
1
2
Für heute und morgen
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Fragebogen
„Wie kreativ bist du?“
Introduction
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Aufgabe
“Half Baked”
Introduction
Was ist ein Start-Up?
Introduction
Was ist ein Start-Up?
Schnelle Entwicklung
Hohes Risiko
Flache Hierarchien
Innovative Ideen
Starke Teambindung
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Ideen generieren
Generating ideas
Aya Jaff – Wie Geschäftsideen geboren werden
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E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Woher kommen außergewöhnliche Ideen?
Persönliche Unzufriedenheit
Verbindung zum vorherigen Job
Nachrichten
Follow-up Hobbys
Ideen durch Andere
Zuvor werworfene Ideen
Kundenideen
Firmenübernahme
Kleiner Start aber mit folgendem Wachstum
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Brainstorming-Regeln
11
Nicht Qualität!
Quantität
Verrückte Ideen fördern!
Keine Kritik
Größere und bessere Ideen auslösen
Auf Ideen aufbauen
1
2
3
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Das Problem
Die ersten 5 Minuten alleine
Dann Sammlung aller Ideen
Generating ideas
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Die Abstimmung
Jeder hat 3 Stimmen
Generating ideas
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Teams bilden
An welchen Problem würden Sie gerne arbeiten?
Generating ideas
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Die Lösung
30 min Brainstorming
Generating ideas
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E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Die Lösung: Perspektivenwechsel
35 min um die eigene Idee aus anderen Perspektiven zu diskutieren
Generating ideas
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E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
17
Mittagspause
Was war der Effekt des Perspektivenwechsels?
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Auswahl einer Lösung
Die ersten 15 Minuten alleine
Dann 30 Minuten Diskussion in den Gruppen
Generating ideas
Your Company Slogan Here and some Business Information
E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Posterpräsentation
Die ersten 45 Minuten um eine Idee auf einem Poster vorzubereiten
Dann 45 Minuten um alle Ideen anzuschauen und sich auszutauschen
Generating ideas
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E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Kundenvali-dierung
Customer Validation
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E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Personen
Customer Validation
Erstellen Sie 3 Kundenprofile für ihr Produkt
Persona
22
Your Company Slogan Here and some Business Information
E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Was haben wir heute getan?
Das Problem definieren
Eine Lösung finden
Die Lösung präsentieren
Ideen generieren
Person
Kundeninterview
Evaluation
Kundenvalidierung
3
Lean Start-Up
Business Model Canvas
Prototyping
Pitching
Geschäftsideen umsetzen
4
Kreativitätsfragebogen
“Half Baked”
Was ist ein Start-Up?
Einführung
1
2
Was kommt morgen?
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24
Ende von Tag 1
Feedback
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Customer Interview
Customer Validation
Talk to your potential customer
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E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Structure of a customer interview
26
1
Demographics
Clarifying the customer segment
2
The problem/ problem ranking
Does the interviewee see the same problem?
How is the person currently solving the problem?
3
The solution
What should be changed?
Would the customer use/ buy it?
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Portfolio Projects 04
27
How important is solving the presented problem for you?
How does the customer solve the problem currently?
What is the most frustrating part about their current solution?
If our solution would be available today, would you buy it?
How can we improve the product?
What did I not ask?
Are you interested in seeing the product when it´s ready?
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Evaluation of the Customer Interview
Customer Validation
Adapt your idea
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29
Lunch Break
How did the customer interviews go?
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Implementing a business idea
Implementing a business idea
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Implementing a business idea
Implementing a business idea
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Ball Point Game Rules
32
1
2
3
You get one point when every team member touched the ball.
The ball can´t be passed to the person standing right next to you.
For the handover he ball has to be in the air for some time.
5 iterations
90 s game time
30 s for new estimation
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“How I wrote iterated this book”
33
Call blog reader 🡪 to understand the problem
Teaser landing page 🡪 to see if someone would buy it
Free workshop 🡪 to understand the solution
Paid workshops 🡪 validation
Pre-order 2 chapter per month 🡪 feedback
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Lean Start-Up
34
1
2
Feedback Loops
Learning by doing
Effective production process
Finding plan B systematically
Start with your means
MVP
Risk little, fail cheap
“You don’t need a restaurant to test a new food concept”
Austin Food Trailers
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Brainwriting-Pool: resources
35
$
technologies
partnerships
employee
machineries
knowledge
finance resources
materials
experience
data/ information
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Business Canvas
36
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Prototyping examples
37
App
Toaster
Health care service
Customer interaction
modelling clay
role play
cardboard
paper
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Pitching
38
The problem
1
The solution
2
The market
3
The business model
4
Call for action
5
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E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182
Elevator Pitch Winner (Utah State CES)
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Prototyping and Pitching
present your idea
Implementing a business idea
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41
End of day 2
Feedback
Your Company Slogan Here and some Business Information
E-Mail: me@materialdesigntemplate l Phone: +49 89 1726182