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Branding to Build a Winning Campaign

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Stephan Miller

Kivvit

Moderator

Speakers

Branding to Build a Winning Campaign

James Fisfis

Pathfinder Strategies�

Pia Carusone

SKDK�@piacarusone

Delana Jones

Bottled Lightning�@delana_jon4658

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High-profile politicians drive political design trends.

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FONT

Nearly 70% of 2020 logos use sans-serif

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sans-serif is perceived to be more liberal, while serif type is perceived to be more conservative.

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COLOR

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When Rs deviate from red, white and blue, they use black.

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Ds nontraditional color is purple, and women candidates are driving that trend.

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Type style by Party

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BRANDING PHOTO TESTING

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LONG FORM BRANDING

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Voice is how you say it.

Messaging is what you say.

�Voice is style.

Messaging is content.

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Voice

Message

Brand

THE FORMULA

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