Kevin, Ike, John, Gerald, Sophia

Stay Plugged In

What is Outlet?

• Outlet is an aged based app.

​

• The app filters where you can go based on interests, age, and location.

​

• There is also a tourist tab.

​

• The app also filters how much money one wants to spend or how many people are in a group

​

• Outlet has its own review system.

Compelling Need

Target Market- This app is designed for people of all ages and for anyone that has a smartphone. It can be directed to people with obscure and general interests. With the tourist feature it gives direction to folks who have not been to a certain place.

​

Why?- This app will end the conversation of “ What do you want to do tonight.” “ I don’t know, there is nothing to do”.

Real Life Example

Jock Sommese’s wife is outta town and he is trying to treat himself to a incredible night.

Interests: Traveling, Ballroom Dancing,

and a good dining experience.

Suggested Dining Option: Fogo De Chao

a Brazlian steakhouse.

​

Competition

• Customers can share things to do in their city
• Buy packages or tickets to attractions

• Provides basic information
• Hours of operation
• Address

- Write reviews

• Search for restaurants around you
• Check In

• Founded in 2007
• Sells packages and tickets to customers based on location
• Skydiving
• Wineries

LivingSocial

Foursquare

• 55 Million users worldwide
• Over 6 Billion Check-Ins
• 1.9 Million registered customers
• 170 Employees in New York, London and San Francisco

​

​

Competitive Advantage

• There are no other websites or applications like Outlet

​

• Yelp, Foursquare, and LivingSocial are the closest comparisons

Features of Outlet

• Filters:
• Age
• Location
• Date
• Budget
• Groups
• Friends
• Couples
• Families

• Itinerary
• Phone Number
• Address
• "Must See”
• Tourism

​

Why use Outlet? How is it different?

Create a whole itinerary with one application

​

​

Partnerships

​

​

Must See Attractions

DC NYC