1 of 7

SCO Research & Design Proposal

2 of 7

Payment Testing

Two Payment Screens

  • Which design of payment options proved more successful?
  • Success Measure:
    • Time on task
    • Ease of finding payment option
  • First round of testing brought up more questions on animation.
    • Are animations useful or do they cause distraction?
  • Still in the process of testing payment methods.

​

2

3 of 7

Rethinking Animation

  • In theory, animations should improve the overall experience of a customer
  • Previous metrics have shown increased success in some cases 
    • Remote testing has constraints on the feedback we receive
  • Reassess the needs of animation with SCO in general
    • Are animations too distracting to users? 
    • Are animations increasing the overall experience of SCO? 
    • Are animations adding enough value to continue using?
  • Test static images vs animations 

​

3

4 of 7

Testing Efforts

4

  • Conduct a mixed method test (qualitative and quantitative) on Userzoom measuring:

​

    • Time on task
    • Task success
    • Satisfaction
    • Ease of use

​

​

5 of 7

Testing Efforts

Quantitative Study

Qualitative Study

  • 15-30 Participants
  • Think-a-loud study
  • Provides deeper insight to how users perceive the animation

​

  • 100+ Participants
  • Measure satisfaction with animation
  • Measure time on tasks: are users becoming too distracted?

​

5

6 of 7

Next steps

6

  • Establish test structure and metrics to be collected

​

  • Align with design to create static alternatives to animated screens

​

  • Insights delivered during next update meeting: November 5th

​

​

​

7 of 7

THANK YOU

7