1 of 35

Brenon Kalu

Eon Jung

Megan Matsumoto

Krystle Young

Talha Aamir

Veronica Hernandez

IN4MATX 284 | Mini Project 04 | Option 2 | Redesign: from bad to good | Week 8 | 03/05/17

2 of 35

Table of Contents

3

4

5

6

7

8

9-11

12-13

14

15

16

17

Ideation

Product Design

Conclusion

  • Final Design Overview

18

19

20

21

22-25

26

27

28-29

30-33

34

35

3 of 35

Introduction

Why we chose this interface

  • The Prius interface is not necessarily bad, but it could be vastly improved to be more learnable and usable while driving
  • The Prius interface has a lot of hidden features that have a steep learning curve
  • Some of the features, such as graphs, are distracting while driving

About the 2016 Prius Dashboard

  • The Prius touch interface and heads-up display (HUD) are an essential part of the experience of owning and driving a Prius since this is where the MPG efficiency is displayed to the driver. Prius owners want to know how efficient their car is during the driving experience and rely on the direct feedback from the HUD for this information.

4 of 35

Problem Statement

How might we create a more user-centric car dashboard and interface that is safe, intuitive, easy-to-learn, and not overly distracting?

Constraints

  • Prius placing the speedometer (dashboard) in the middle of the dashboard since it’s cheaper and easier for the mass production of western and eastern Prius models
  • Designing for a distracted user
  • Designing for different physical states: moving and at rest
  • Keeping the eco-friendly nature of the Prius at the forefront of the new design

5 of 35

Project Timeline

Project Roles

UX Designers : Eon Jung, Talha Aamir

After conducting product and user research, draw initial sketches with justifications and present it to the team. Move forward by incorporating the team feedback into initial and final wireframes.

UI/Designer : Veronica Hernandez, Krystle Young

Create the style guide, final mockup and prototype based on final wireframes from the UX designers. The designers iterate based on team evaluation and feedback.

Presentation Design : Brenon Kalu, Megan Matsumoto

Collect and organize all relevant project materials (data, research, meeting notes, sketches, wireframes, final design and feedback) to tell the story of the entire design process/rationale from beginning to end in a final presentation.

2/17 Decide on interface to redesign

2/18

2/19 Initial sketches

2/20

2/21 Meeting

Sketch Feedback

Wireframe brainstorm

2/22 Initial wireframe

2/23 Initial Mockups

2/24 Meeting

Initial Mockup

Feedback

2/25 Final Mockups

2/26

Presentation slide created

2/27

2/28 Meeting

Final Mockup

Feedback

3/01

Refine the Mockup,

Hi-Fi Prototype

3/02

3/03 Meeting

Finalize Presentation

3/04

Roles are assigned but members are encouraged to freely contribute to different aspects of research and design for the project as they see fit to facilitate group collaboration and teamwork.

6 of 35

Investigation

Product Research, Competitive Analysis

7 of 35

Prius Research

The methods we used to gather findings included primary research and secondary research.

Primary Research

Secondary Research

  • Megan has a Prius and described the pain points of the interior interface through video
  • Talha and Krystle evaluated the Tesla SUV car interface in their showroom
  • Product Videos and Interface Analysis
  • Design, User Perception, and Competitive Research
  • Competitive Analysis

Tesla Model 3 SUV

Honda Accord sedan - has eco-mode, normal, sport

Lexus IS250 sedan - eco-mode, normal, sport

Mini cooper - Sound/temperature radial button

Mazda3 sedan - rotating knob control

8 of 35

Product Research

We watched videos describing the components of the Prius interface and dashboard

9 of 35

How the Current Product Works

Prius Interior

A

C

B

Dashboard

Control for dashboard

Touch screen panel

10 of 35

How the Current Product Works

Static Area: Meters

• Reading the meters/adjusting the instrument cluster light

• Warning lights/indicator lights

• Where the warning lights come on

Dynamic Area :

Multi-information display

• Display

• Energy monitor

• Where the warning messages are displayed

Dashboard Interface Deconstruction

A

Control for dashboard

C

11 of 35

How the Current Product Works

Touch Screen Panel Interface Deconstruction

B

  • “AUDIO” button: Displays the “Select Audio Source” screen or audio top screen.
  • “APPS” button: Press this button to view the app functions.
  • “HOME” button: Press this button to go back to the main page.
  • "Call" button: Press this button to access the Bluetooth® hands-free system.

12 of 35

Interface Analysis

Dashboard contains too many functions on a small screen. Left area of screen shows most significant element for driving, such as lights and speedometer. Right area is for general information regarding current car condition, such as ‘energy consumption, climate control setting and audio etc’.

There are some elements in the dashboard that are redundant with the touch screen panel, such as navigation, audio, climate control setting.

Too much information on a small screen can be hard to operate/see while driving. This is not safe for the driver.

Dashboard

A

13 of 35

Interface Analysis

Lack of color makes it hard for the user hard to distinguish the different functions.

Overall screen

Apps > Eco page

Apps page

Apps page

Overall, there is a lack of indication of where you are which may cause the user to get lost or disoriented.

Menu categorization is confusing as it does not match with the user’s mental model. (i.e Navigation-Traffic can be same category, but phone and eco doesn’t match in the same category).

There are a few redundant menus on the physical buttons and the icons on the screen. (i.e Audio, Phone).

Touch Screen Panel

B

14 of 35

User Perceptions and Competitive Research

User Perceptions

  • While the Toyota Prius may be the obvious SmartGreenSM leader because of its fuel economy, it is easy to forget that the Prius also offers innovative interior styling which adds to making the Prius the SmartGreenSM choice and among hybrid models, highest in sales. “Even when fuel prices are highest, people will want more than a little box with good fuel economy,” says Chris Chaney, V.P. of Special Projects at Strategic Vision. “For example, the Mazda3 leads in its segment ahead of the hybrids, offering superior styling, innovation, performance and affordability coupled with good fuel economy, offering more than competitive hybrids.” ((Edwards & Edwards, 2008. Business Wire)
  • That market niche equates to “tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical.” [says Automotive News] (LeSage, 2016. Hybridcars.com)

Negative Brand Health

    • The main reason the Prius gets mocked, however, is because it is the very best at what it was made to do: get people to their destination using the least amount of gas possible. (Duffer, 2016. Chicago Tribune.)
    • User and market perception of the Prius look and feel on social media has been hijacked toward negative connotations
      • “Toyota needs to embark on a more aggressive effort to counter the "hijacking" of the Prius brand by such assertions” (Voelcker, 2015. Greencarreports.com)
    • Subjective design criticisms, even among Prius fans, have not been flattering (Cobb, 2016. Hybridcars.com)
      • “For those who’ve said Toyota ‘beat it with an ugly stick,’ this may be dismaying, irksome or strike them as just plain wrong, but whether the Prius’ aesthetics are deemed lovely or not, more people take this one home than any other.”
      • User J W stated in the comments section “I could forgive the outside, but not the interior”

Competitor Electric Car User Comparison - Prius Drivers vs. Tesla Drivers (Gravity Blog, 2017))

  • Prius Drivers - “They really like technology, with a strong emphasis on Apple, Facebook, Twitter, and Bioengineering...perhaps unsurprisingly, they are keenly interested in Eco-friendly subject matters and Social Change.”
  • Tesla Drivers - “Environmentalism is not a substantial area of interest... this may indicate that Tesla interest is driven by the technological or aspirational aspects of the brand rather than its environmental benefits...While the Tesla audience is 8.5 times more likely to be interested in fuel efficiency than the general population, Prius fans are 4x more likely to be interested than the Tesla folks (34x general population)”

15 of 35

Design Research

Japanese Design Philosophy An Raku Tan (Toyota Design)

  • “An” = Safe, reliable; “Raku” = fun, exciting, yet comfortable; “Tan” = Simple, straightforward
  • “Putting them all together, Toyota builds vehicles that are reliable yet exciting, and comfortable to use for everyone”

Brand Design Story (Toyota Prius Design Story)

  • According to their website, “There's a reason behind the Prius design - it's kinder to both the environment as well as people” and “The design is a response to the idea that ‘a car should always be for the person.’”
  • Beyond advanced features overload for a low fuel consumption eco-car, they aimed to create a design that was both people and environmentally with regard to interior and exterior design
    • A Human Touch - Aimed for an innovative unique exterior design that would exude a sense the comfort and warmth of glossy ceramics to convey a people and eco-friendly vehicle
    • User Friendly - For the interior, they clearly divided the indicator and operation area to be more driver-friendly
    • Inspired by Nature - Switches have a “ripple out” pattern for the shift lever to mimic water surfaces and materials used in the instrument panel and seat covers have been designed with the soft, luxurious sense of the patterns of a leaf vein.

Dashboard Features

  • “All three generations of the Prius have been equipped with an energy monitor, one of the vehicle's biggest draws for [customers] concerned about fuel efficiency. A multi-function display (MFD) monitors energy flowing to and from the engine and battery, along with information about the vehicle's regenerative braking and battery levels. This lets aware drivers keep an eye on how much fuel they're using, and, if they pay attention, it can even encourage more fuel-efficient driving practices. Digital gauges that display vehicle speed, engine RPMs and other vital stats, are under a centrally located hood high atop the vehicle's dashboard.” (Fuller, 2009. HowStuffWorks.com)
  • Luckily, not everything demands the touchscreen to control, and Toyota has added a selection of touch-sensitive buttons for key features and UI navigation on the bezels either side. (Davies, 2016. Slashgear.com)

16 of 35

Competitive Analysis

We gathered some inspiration from our analysis of other car interfaces including the following cars:

Mini Cooper

Lexus IS250 Sedan

Honda Accord Sedan

Tesla

Temperature radial button

When user turns the ring to set the desired temperature, the control indicates the current temperature. The blue/red bars help the user visualize the current temperature

Mazda3 Sedan

Rotating knob control

To control the menu, users can rotate this knob clockwise/counterclockwise as well as up/down/left/right. Users push down to select.

Wide Screen

Main interface

Secondary features

Interface takes up the entire center area of the car. It provides in-depth information regarding the status of the car.

The Honda Accord has secondary features like checking your mail through the interface.

User interacts with the interface through touch. She is able to adjust seat height, seat temperature, among other features.

17 of 35

Research Wrap Up

Based off of our research activity, we decided to:

  • Simplify the dashboard by removing redundant functions and emphasize essential driving functions (Speedometer, light, driver assist, gear stick).
  • Increase the size of the touch screen and the interface elements so users can see and touch more easily. This makes it safer to drive.
  • Use brighter colors on the touch screen interface to increase visibility and legibility.
  • Use more conventional visual cues - faster to read the menu instead of text and same colors.
  • Make it clear where the user is when navigating the menu options.
  • Recategorize the menu list to match with user’s mental model.
  • Make the main icons stand out on the background by increasing the size, contrast, and distinguishing colors.

Original

Proposed New Design

18 of 35

Ideation

Persona, Sketches, Wireframes

19 of 35

Persona

Identify our users in order to design products that match with the user’s goals and behaviors. This process allows us to understand the user’s pains and needs. In addition, detailed information regarding their health, social conditions, and relationship with family and technology.

Name: Angela

Age: 33

Work: Sales Engineer

Family: Married, with 2 kids

Location: San Francisco, CA

Goals

• Conserve energy and planetary resources, promote social good

• Get to work comfortably, economically, and practically

• Remain within her monthly budget for gas and auto expenses

• Assess drive data and fuel efficiency in real time

Frustrations

• Cluttered, unforgivingly small, intangible buttons and small

displays

The negative stigmas and stereotypes about Prius drivers

• Too many distractions within the car while driving

Bio

Technology

IT & Internet

Software

Mobile Apps

Time spent on tech

Angela was a bioengineering major who became a Sales Engineer post-graduation. She shuttles her two boys between school and soccer practice in between client meetings all around the California Bay Area. Angela is secretly a data nerd and loves making lists to stay organized. She is always looking for ways to promote social good and be environmentally conscious at home and at work. She is a huge Apple product fan and owns an iPhone, iPad, and a Macbook Pro. Her sister got into a car accident recently due to distract driving so she wants to make sure her next car purchase takes into consideration safe driving practices for a distraction-free experience.

20 of 35

Design A Sketches

Navigation, App, phone will show on the dashboard. (For example, navigation is only shows up if the address is previously saved through touch panel) Dashboard - output / Touch panel - input

Since driver seat is on left side, the elements essential for the driving is place on the left side of the screen.

Weather, temperature on the top of the screen.

Clear indication of where you are : The global menu moved vertically. In addition, arrow icon indicates which page they are in. This helps the user to see the information easy and clear.

21 of 35

Design B Sketches

Alerts are on the left and the icons will display flashing updates. The type of alert is clearly seen at the top to help users identify what the issue is. Additionally, after the user selects an alert, this view will show a guided walkthrough to help solve the problem.

Users control the menu via a haptic feedback panel either on the steering wheel or where the cup holders are. This way the user can focus on driving while receiving haptic feedback to let them know where they are in the menu. The currently selected menu option is displayed above the speedometer as well .

The purpose of this sketch page is more to show the information architecture rather than the design of the center control itself. To reduce redundancy, menu options that existed in both the dashboard and the center control were consolidated into one or the other. Vital driving information was moved to the dashboard while in-depth sub-menus were moved to the center control.

The dashboard was moved from the center of the car to behind the steering wheel. This way the driver can understand information quicker and safer as per Fitt’s Law.

22 of 35

Initial Wireframes

1

The dashboard is kept in the center of the interior to save production costs. Having the dashboard in the center makes manufacturing for both US and international drivers cheaper.

Temperature and time are displayed large but to the side. This is to focus the key needed information to the left as close as possible to the driver.

Frequently used flow controls, like home, back, and power, as well as volume and call are placed to the left as close as possible to the driver. This is to minimize reach according to Fitts’ Law. These buttons are physical.

The interface menu options are also placed to the left. These touch buttons are enlarged to minimize driver error and increase safety while the Prius is in motion.

USB ports for the driver and passenger are added beneath the center control panel for easy power charging.

2

3

4

5

7

6

The various alerts and status updates are placed at the top so that the driver can see this important information at a quick glance.

The speedometer was changed from digital to a combination of analog and digital. Drivers can now properly gauge acceleration while still retaining the quick speed update.

Design Justifications

1

2

3

4

5

6

7

23 of 35

Initial Wireframes

1

Volume and temperature values are placed at the top near their respective knob controls for consistency as well as for quick status updates.

The currently selected sub-menu is enlarged, bordered, and colored differently to signify to the user it is currently selected.

The map is enlarged so the driver can clearly see and manipulate navigation.

This bottom section exists across all the main menu options for consistency purposes.

2

3

4

5

6

This section on the bottom contains all the different sub-menu options contained within the main menu options.This allows the main content above to take precedence while allowing for quick transitions between the sub-menu options.

This bottom section is scrollable left and right. If these buttons are made larger, then users will have to scroll right for more options. If they are made smaller, then scrolling may not have to be implemented. However they may be too small for the user to accurately touch while in motion.

Design Justifications

1

2

3

4

5

6

24 of 35

Initial Wireframes

1

Each main menu option at the top of its page matches its icon on the main menu for visual consistency.

Since each sub-menu from the scrollable section contains more sub-menus underneath it, it is important for the user to see them all displayed. The more granular the user gets with the menu flow, the more visual information they will see. This offloads the pressure early on so that they can focus on finding exactly what they need to in a fast manner.

2

3

4

Songs, artists, radio stations etc. can be switched left and right. The main content area is not dynamic like the scrollable section below. This is to distinguish the two sections. It is also to prevent the content area from being too distracting to the driver.

If the user wants to make the content area full screen, then they can possibly either swipe down the scrollable section or tap a downward arrow. To bring the scrollable section back up, the user either swipes up or taps an upward arrow.

Design Justifications

1

2

3

4

25 of 35

Initial Wireframes

1

To distinguish the menu views that result from physical buttons (call, fan) from the menu views from touch screen buttons (info, navigation etc) the bottom section is locked in place and is colored differently. Additionally, there is no need for a scrolling functionality as there are only five sub-menu options for calling.

2

Since the fan menu has a small scope of functionality, everything can fit all on one screen. There is no need to have the bottom sub-menu that exists on all the other pages.

Design Justifications

1

2

26 of 35

Final Wireframes

27 of 35

Product Design

Style Guide, Final Design

28 of 35

Style Guide

Color Psychology - Goal: Eco-friendly, modern, techy, understated sophistication

Green earth tones - Indicates a grounded individual who appreciates nature and respects the environment

Blue - Practical, positive, upbeat color. Medium to bright blue can indicate the driver is down to earth and reliable, while slate blue exudes more formality and professionalism. By contrast, lighter shades of blue can convey the desire to be low-key and a bit more in the background.

White - elegance, to make yourself stand out in a classy way. Can have an air of opulence. Bring a contemporary feel that shows taste and style.

Silver - High tech, sleek, not overstated, appreciation for change and evolution

Gray - not wanting to stand out or be too flashy, low key, mainly functional

Black - sophisticated, powerful, makes a statement

Fonts - Goal: Modern, clean, crisp, highly legible

Montserrat - Selected Montserrat font over Roboto since Roboto is an Android font and we want to appeal to Prius drivers who are Apple fans

Highlight selected color - Green

Text colors - White

Background Color - Black for high contrast nighttime visibility

Shapes - Goal: Round, spheres

Round, spherical shapes like that of water droplets. It will be favored over square shapes and corners to invoke an earth-like, soft, inclusive feel. It is also reminiscent of a circular, renewable environmentally conscious sense.

29 of 35

Style Guide

Style and Aesthetic

  • Super practical and geeky/smart vs. sleek, fast, sexy car designs for higher income brackets like Tesla buyers
  • Eco-friendly/Green/Environmentally conscious
  • Hybrid - Modern, futuristic, new vehicle that sets it apart from gas only vehicles
  • Electric and gas energy source from the battery
  • Tech-Savvy

30 of 35

Final Design Description and Justification

The system alerts the driver with a warning buzzer sound and message when it detects the vehicle deviating from or swaying multiple times within its lane.

Overall Design

Dashboard Design

Since driver seat is on left side, the elements essential for the driving is place on the left side of the screen, such as light, speed and gas.

Digital display is same as actual gear shift.

31 of 35

Final Design Description and Justification

Incorporation of both touchscreen and physical buttons will allow the user the best of both worlds: modern touch screen features with haptic feedback in addition to physical buttons and dials for frequently used features so that trendy design features will not sacrifice safety.

The home touch screen will display frequent screen options of drive info, navigation, music, and settings on a charms bubble-like menu that is accessible via tap on the touch screen or can be browsed through using the dial. Highlight color in green and increase size of the bubble selected will indicate to the user their current selection. Users will be able to immediately view and access on the home screen various statuses of current states such as door lock status current cabin temperature, phone mic status, remaining car battery charge, battery power mileage remaining, and current drive distance and time info. The top status bar will display when a mobile device is connected and mimics mobile device status displays such as Bluetooth connection, phone battery life % remaining, mobile data connection, and time.

32 of 35

Final Design Description and Justification

The phone/call screen will mimic call screen styles of mobile phones for consistency and familiarity with existing and connected mobile devices. Green is used to prominently highlight the selected contact, placed front and center on the screen for maximum visibility. The bottom navigation buttons are available consistently across all screens to reduce the number of clicks/pages for the user to go through. The bottom navigation is scrollable via swipe or dial turning so that the user can see all available options quickly and easily (rather than navigate through numerous layers of menus)

Green and blue are incorporated prominently in this chart to convey eco-friendliness and monetary savings. Gas prices are listed with cents on the dollar per gallon to match with real world gas price sale displays at gas stations. The most recent month readings will be highlighted in green with a larger circle to confirm to the user which is the most current. User can quickly at a glance see their most recent gas savings as it trends over time in the bubbles on the top of each bar.

To reduce frustration with learning a new car navigation interface, the navigation screen will incorporate maps that are familiar to users via Google Maps to prevent confusion and remove learning barriers.

33 of 35

Final Design Description and Justification

Users have the flexibility to use the car’s media player or connect to their Spotify app. The music player will feature a circular music player to display song length and progress like that of a clock. Repeat and shuffle features are also bubble like switches.

The settings menu will be laid out to mimic a phone settings menu. Large tappable areas for each selection so that the driver can make more accurate selections safely.

Fan controls display actual seating to supplement the user’s existing cognitive mapping of the Prius’ physical and spatial layout for the car interior with respect to fan placement. This will facilitate their understanding of which fans will be controlled and increase the user’s sense of control over their environment. The controls will allow the user to control the fan speed in smaller, more concise increments.

34 of 35

Conclusion

Final Design Overview

35 of 35

Final Design Overview

  • Larger, more informative displays
  • Higher contrast among user interface elements
  • Larger icons and controls for easy tapability
  • Intuitive and naturally mapped location for physical controls
  • Leverages existing car patterns that are utilized across the industry
  • Nods to eco-friendliness with use of green and visuals regarding efficiency of car
  • Better visibility and touch/dial selection features allows the user to practice safer, less distracted driving
  • Match between mobile touchscreen device and car interface displays for improved familiarity and learnability

Original Prius Interface

New Proposed - Prius Interface