Ask Questions
Lots of Questions: Giving Good Design Critique
Alexa Herasimchuk
Alexa Herasimchuk
alexaleighh.com
Product Designer, Yelp
Design Critique
Critique = feedback session
That’s me!
Thesis midterm, Fall 2014
Critiques aren’t about you
Critique Rules
Establish clear roles
Ensure everyone understands and agrees on the problem
Focus on feedback, �not criticism
Laptops and phones�stay closed
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Rule 1: Establish clear roles
The Presenter
The Audience
The Facilitator
Rule 2: Understand and agree on the problem
I am showing early/mid/late work
around the problem because�why it’s a problem and am looking for feedback around specific focus for feedback
Rule 3: Focus on feedback, not criticism
–
TEARS DOWN
“I don’t like ______”
+
BUILDS UP
“Have you thought about ______?”
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PASSES JUDGEMENT
“That decision is bad”
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POSES QUESTIONS
“Why did you make that decision?”
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PERSONAL
“I don’t like that color”
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OBJECTIVE
“That color isn’t working because…”
Audience, frame your sentences
+
This is working because…
–or–
This is not working because…
+
Ask (lots of) questions!
Rule 4: Laptops and phones stay closed
Questions?
Send me an email: alexah@yelp.com
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