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This guide includes an in-depth breakdown of design elements, assets, and examples for a redesigned social media presence on YouTube.
The goal Is to create a consistent look and feel that borrows from current design choices yet elevates them with sleek graphics, updated logos, and versatile assets.
https://fluorogistx.com/
REFERENCE
The current Fluorogistx YouTube features neon signs for Deliver More and The Wolf Den. Thumbnails feature backgrounds with white, red, and gray accents. I’d like to stick with that palette and lean more Into utilizing neon logos and geometric assets.
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INSPIRATION
Using black as a static background, the focus Is easily drawn to the red and white, the brand colors for Fluorogistx. It’s also featured heavily on the current YouTube channel, so a change of style won’t change the feeling of familiarity.
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The colors in this palette have been previously featured on the Fluorogistx YouTube channel. My thoughts were to keep backgrounds for video overlays (specifically for Zoom) as this darker gray while red stands out as the brand’s key color and black and white act as detailing and font colors.
COLOR PALETTE
#000000
#FFFFFF
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#222222
#E8132F
The fonts above have been used in overlay and logo examples for your consideration.
FONTS
Poppins Medium
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Poppins Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Poppins Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
THE WOLF DEN
The following logos and assets are designed specifically for usage in The Wolf Den videos to be featured on YouTube.
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INTRO
This is an example of an Intro for The Wolf Den. Current episodes do not currently include an intro, so this example features the possible topics of conversation in Fluorogistx’s products and services.
The intro is relatively short with the Interest of episodes being short as well.
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MOCKUPS
The following are examples of overlays for The Wolf Den videos with descriptions of their uses.
The Wolf Den is a short-form informational series, so the focus should be on the speaker and the content.
Most of the design elements will be in the form of additional assets and graphics.
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An updated text popup rises into frame similarly to the original, however, the font Itself is white on a dark background to focus on the text instead of the text box.
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For additional text or images that will be featured on screen, a secondary frame Is added to allow the text and Images to stand out.
This format can also be used with secondary video clips, documents, text, and anything else that needs to be highlighted or spotlighted.
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While The Wolf Den doesn’t currently have an ending screen, a quick and simple addition features the similiar backdrop as the video Itself.
The series logo of the client’s choice will alight alongside the previous Wolf Den Installment as well as a secondary video the client wishes to highlight.
DELIVER MORE
The following logos and assets are designed specifically for usage in Deliver More videos to be featured on YouTube.
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INTRO
This is an example of an Intro for Deliver More. It’s similar to the original in music choice and features clips from the hero video on the website.
The audio file Is longer than the Intro to lead into the episode.
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MOCKUPS
The following are examples of overlays for Deliver More videos. Examples of their uses will be added as well.
For interview-style and discussion-style conversations, this overlay features three frames for use with pre-recorded zoom calls.
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This overlay can be used for discussions about topics that include content that complements the discussion. Images can be featured In the frame along the side.
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This overlay can be used for a single speaker or recordings that include multiple speakers in the same space. The logo at the top can be changed depending on preference.
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An updated version of the end screen would feature the previous Deliver More video and a secondary video to be highlighted. The channel logo is displayed in a similar style to the overlay and a ‘Subscribe’ button jumps out at viewers and fits the series logo.
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THE TIMELINE
Episode topics are decided and scripts are written at your preferred pace.
Episodes are recorded and all files are sent over to be edited (videos, images, etc.)
Preliminary edits for both Deliver More and Wolf Den episodes will be done over the course of 2 work days and returned for notes and revisions.
Includes pre-edited intro and end screen as well.
Revisions will be made the following work day based on notes and adjustments.
This step may be quicker as more episodes are produced.
Final versions, once signed off, will either be posted to YouTube on the scheduled date pre-uploaded and scheduled to go public with the description copy/links/etc. provided.
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EPISODE OUTLINE
For both Deliver More and The Wolf Den episodes, they will begin with a pre-edited intro that stays the same throughout future episodes.
Including an intro for The Wolf Den Is TBD.
The episodes themselves will include pre-designed overlays and assets. Pre-recorded footage will be inserted.
Audio adjustments, cropping, minor cuts, and possible color adjustments will be made.
End credit/Outro videos will be pre-edited but will be modified to feature links to recent episodes or other highlighted videos.
Including an end credit/outro for The Wolf Den Is TBD.
Revisions will be based on notes and requests and will continue until the client is satisfied with the final product.
THANK YOU
Thank you for your time! I look forward to your notes and suggestions. For any questions, contact me at my email: j.sonlarock@gmail.com.
www.fluorogistx.com