1 of 23

MÃOS NA MASSA COM TABLEAU:��COMO VISUALIZAR E COMUNICAR DADOS DE FORMA SIMPLES E INTUITIVA

André Piotto

2 of 23

Agenda

Evolução Analytics
Exercícios Práticos
Q&A

3 of 23

Exercicios Práticos

Requisitos:

Tableau Desktop Instalado
Arquivo: Tableau – Hands on Training Basic POR.twbx
Caso não tenha licença, registrar-se para o trial de 7 dias.

4 of 23

Democratizar os Dados��Emponderar os Usuários��Auto Serviço

5 of 23

Ajudamos as a ver e comprender os dados

pessoas

Ajudamos as a se tornaren mais orientadas a dados

empresas

It’s important to understand some of our history because it has been pivotal in setting our vision and mission. We have a different focus and dedication than all of our competitors, and you can see that shine through in the capabilities our platform delivers, as well as the value we can provide your organization.

Tableau has always been focused on one thing. PEOPLE. We believe that people are your greatest asset. And data can be used to make your people even more valuable. If you can get the data into the hands of the people who know the business, that’s when the magic happens. That’s when their creativity and curiosity get awakened. They use facts to support their intuition. They see opportunities in your business that have never been seen before.

They become more engaged, and they drive your organization forward. This has been the fuel behind the inception of Tableau and continues to drives us today. We are 100% focused on helping PEOPLE see and understand their data, including your people within your organization, helping them see and understand your data.

6 of 23

Evolução da Ciência de Dados

BI Tradicional

Auto Serviço

Experiência

Inteligente

Focado em TI

Focado no Analista

Focado no Usuário de Negócio

^{Inicio do Self Service e limitado em recursos de cloud e mobile}

^{Experiência inteligente para os processos de negócios da empresa}

Let’s first talk about what analytics is. When we talk about analytics, we’re really talking about three different things:

The first type of analytics is traditional business intelligence (BI). Traditional BI typically involves writing down every conceivable question you could possibly want from your data, building a schema, and generating a series of reports to make sense of the data. Often by the time you figure out why your revenue wasn’t growing, the year was over. Traditional BI can be powerful, but it is also static and disconnected from the rest of your business processes. It’s also system-centric, meaning the focus is on the BI tools themselves instead of on the business user.
Visualizations are another type of analytics, but typically this is merely better-looking BI—the fundamentals are the same. Because it’s usually focused on analysts, it’s inaccessible to your business users, disconnected from your CRM and other systems, and not in context of where they're already working. It’s also not scalable to the entire company.
Today, we are in the age of artificial intelligence, which has made a third type of analytics possible—the intelligent experience. In an intelligent experience, you don’t have to wait for an analyst to run a query and generate a report. The data finds you, and the insights are infused right into your business process with natural-language explanations and recommendations

7 of 23

�Contar histórias com dados é a nova linguagem das corporações

Descobrir e compartilhar informações extraídas dos dados passou a ser uma tarefa coletiva.

Hoje é fundamental que os analistas consigam expor as etapas que levaram às informações sobre os dados de forma acionável e fácil de entender, o que é conhecido como “contar histórias com dados”. À medida que as empresas criam uma cultura de análise, contar histórias com dados tem ganhado novos significados. Em vez de apresentar uma conclusão única, os métodos de contar histórias com dados de hoje enfatizam a criação de diálogo e colaboração. Isso estimula a diversidade das perspectivas antes de uma decisão comercial. À medida que mais cargos passarem a contar histórias com os dados, o potencial de impacto nos negócios aumentará, pois os dados serão usados para interagir, informar e testar ideias em toda a empresa.

8 of 23

Enquadramento -> Ideia & Mensagem

9 of 23

Source: https://www.artplusdata.com/portfolio/PhysicianEngagement

Tipos de Designs

Design RUIM

Design BOM

10 of 23

11 of 23

A fascinante ciência da�visualização de dados

12 of 23

13 of 23

O pensamento consciente, é controlado principalmente pelo córtex cerebral na parte frontal do cérebro.

Cortex Frontal

Cortex Visual

A sua visão, controlada pelo córtex visual localizado na parte de trás do cérebro, é muito rápido e eficaz.

90% visual -> Processando 60.000

vezes mais rápidas do que texto.

14 of 23

Qual a Melhor maneira de representar?��Vamos Contar?

15 of 23

16 of 23

17 of 23

18 of 23

19 of 23

Qual é o maior valor?

Quais são as tendências?

20 of 23

Maior valor? Tendências?

21 of 23

Exercicios Práticos

Requisitos:

Tableau Desktop Instalado
Arquivo: Tableau – Hands on Training Basic POR.twbx
Caso não tenha licença, registrar-se para o trial de 7 dias.

22 of 23

Compliance

Data Residency

Privacy

Hyperforce

Bots

Personalization

Streams

Activations

Segments

Predictions

Workflow

RPA

Integration

Real-Time

Intelligent

Automated

Salesforce Customer 36O

The world’s 1st real-time CRM

Talk Track

And when it comes to the product potential and innovating on behalf of our customers...I couldn't be more excited about what we are creating and delivering, together.

Thanks to the Salesforce Customer 360 powered by Genie.

Salesforce built its entire business on the idea that nothing is more valuable to a business than the customer. But it's challenging to keep customer relationships today - competition, high customer expectations…

The Customer 360 helps you connect with customers in whole new ways. It's a single source of truth for connected customer experiences…across sales, service, digital marketing, commerce, integration and more.

This is how you drive loyalty, growth, and highly personalized customer experiences. Customer 360 is helping businesses of all sizes, in EVERY industry, to WOW their customers.

And in each of these clouds is a goldmine of data - from sales opportunity data to service case data to marketing campaign data, and more. Which means that now, you can use Tableau to see and understand the most valuable data a business can have - data on your customer relationships. Adding Tableau to the Customer 360 means each and every one of you can better know and wow your customers.

Bringing analytics to Customer 360 data means that we can create solutions for specific business problems.