1 of 4

��More Engagement​�More Donors​�More Money​�More Awareness�More Intentionality�

Donor Impact Goals FY24

2 of 4

Deepen connection to the mission, vision, and work of Water For People to internal and external audiences, growing organizational awareness to not-yet donors, potential strategic partners (like the media or governments) and influencers (like sector partners or other thought-leaders). The team also focuses on internal audiences to connect employees to the organization, leadership and the Water For People brand itself.

WHAT WE DO

THE STRATEGIC COMMUNICATIONS TEAM

HOW WE DO IT

Develop foundational systems and organizational collateral so that our colleagues are equipped to reach their unique audiences in the most impactful and efficient manner. We create break-through campaigns to capture the attention of potential new donors (individual or corporate) and strategic partners, influencers and activists.

We cultivate programmatic and personal storytelling, and compelling and fresh thought leadership that captures the impact of Water For People’s work around the globe. Though our audiences will vary, we develop strategic plans with measurable outcomes, rooted in understanding our target audience’s behavior and the actions we want them to take. For internal teams, our goal is to be a strategic collaborator, recognizing that strategic comms + [insert any internal team] is stronger than either alone.

Our team is innately curious, deeply collaborative, and sees ourselves as human connectors to both our people and our work. Thinking flexibly is a key value the team shares, as well as an ability to move quickly and pivot as needed to meet a moment or opportunity that presents itself to connect an audience to Water For People.

3 of 4

���

FY24: Strategic Communications Team Goals

  • Create foundational content systems and toolkits for cross-organizational use Intentionality
  • Understanding audience behavior for key communications strategies and analyzing the unique ways they engage Water For People Engagement
  • Develop annual key messaging plans to influence communication strategies at the global hub level with enough flexibility to be customized at the regional and country levels Awareness
  • Strengthen the Water For People brand and voice into a more urgent presence with the flexibility and accessibility to meet our global needs. Intentionality

More Awareness, Engagement & Intentionality (new for FY24)

4 of 4

Strategic Comms Audiences FY24

WASH sector

    • Agenda for Change
    • NGOs who look up to our example
    • In-country implementing partners
    • Anyone to influence thinking beyond one project cycle.
    • Research institutions: fund, partner, studies
    • WASH-sector-literate donors: USAID

Influence/ Partners

    • One For All
    • International Development Sector (UN)
    • Governments
    • Activists
    • Media
    • New audiences (potential donors)

Internal

    • Employees
    • Regions
    • Leadership
    • Managers
    • Global Hub
    • Country Programs

​

FOCUSES

Equip these internal teams with the stories, designs, and strategies needed for their connection points.

  1. Keep the WFP brand and work in front of established partners
  2. Develop break-through experiences to cultivate the attention of new audiences, media, and activists

Keep the WFP brand and work in front of established and new partners and institutions