All speaking is public speaking

Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

Communications Challenges for Technical People

Information alone is not enough

Technical thinking can preclude audience-centered communication

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Delivery is not about perfection

Sustaining interest and confirming comprehension

Goal &

Audience

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Communication needs to be goal oriented and audience-centered

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Values

& Beliefs

Speak to your audience in values and beliefs that matter to them.

Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

WIIFM�

What’s in it �for me?

Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

Culture Matters

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Gender Matters

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Impact

Visual, Vocal, Message

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BEST PRACTICES: Presenting slides

Develop ease with the technology

Connect with your audience first

When on Zoom, start without sharing your screen

Look at your audience, not at your slides

Introduce complex slides

Drive the slides, don’t let them drive you

Consider “b” key in presentation mode

Consider a thin deck for presentation, thick deck for distribution

Make your slides as visual as possible

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Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

• “Acme is a helpful and productive partner.” Sarah Marquis, Brand Manager, Down Under Wines.
• “I have had a long and valuable relationship with Acme Joey Patterson, Advertising Manager, Standard CPG.
• “Acme is the greatest thing since sliced bread.” Joe Client, SVP Sales and Marketing Brand Advertising Corp., San Antonio, Texas
• “I came to Acme to get unique users and got everything I’d hoped for.” Jennifer Harpo, Special Placements, LTD.

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EXAMPLE: Client Testimonial

Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

“Acme is the

greatest thing since

sliced bread.”

Joe Client, SVP Marketing

Brand Advertising Corp.

When you’re virtual…�You are the visual

Consider:

�How are you sitting?

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What does your virtual background look like?

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© 2022 Barbara I. Tannenbaum

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Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

Course materials are not to be reproduced or shared. 2022 Barbara I. Tannenbaum

The visual in virtual presentations

Bandwidth

wiring to your modem may be better

Lighting

Camera

Where to focus your gaze

Attire

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Course materials are not to be reproduced or shared. © 2022 Barbara I. Tannenbaum

Join me if you can…

Let’s stand together

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© 2022 Barbara I. Tannenbaum