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Advanced tracking plan�example

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Ad account structure

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  1. Google Tag Manager creation and/or setup
  2. GA4 account creation and/or setup
  3. Up to 3 advertising channels tracking setups and account structure setup
  4. Funnel visualization and event mapping

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This plan includes

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We will ensure ad account structures meet best practices for each platform.

Meta ads:

Business manager - pixel, primary page and ad account are under BM, pixel and ad account are connected, payment method is tied to ad account or BM.

Google ads:

Ads manager - you have created conversions under your ad account which is under your ads manager, they are structured in best practices (1 primary conversion per conversion group), payment method is connected.

LinkedIn ads:

Business manager - insight tag is created, conversions created, company page is connected, payment method is connected

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Ad platforms structure

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Tracking example

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Access

You have full ownership of your data and accounts.�We will need access to your GTM, GA4 and Ad platforms (Meta pixel, Google conversions, Linkedin insight tag, TikTok pixel).��In case you do not have some or any of these do not worry, we will create them for you and add you as admin/owner of them.

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GTM code

This is an example of GTM codes we will send you to implement on your website.

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Access and tracking setup - Google tags in GTM

Google tags example

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Access and tracking setup - Meta tags in GTM

Meta tags example

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Access and tracking setup - LinkedIn tags in GTM

LinkedIn tags example

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GTM tags - GA4

These are example tags that will send event data to your GA4 account

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Thank you�for your attention!