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CitizenGO

Mission, Vision & Strategy

2018

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Please, check the Handbook

CitizenGO Strategy

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Mission

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Promote and organize the effective mobilization of citizens of all nations to defend life, family and liberty

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Promover la participación efectiva de ciudadanos de todas las naciones para defender la vida, la familia y la libertad

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Mission

    • Empower Citizens
      • By changing things via online petitions (and other actions)
    • Empower Like-Minded Organizations
      • By changing things via online petitions (and other actions)
      • By helping them grow their list of members (sharing the personal data of the people who sign the petitions)

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Vision

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Vision

  • Within 10 years...
  • CitizenGO is to become one of the 5 foremost global benchmark organizations when it comes to social and political activism…
  • will have generated a list of 50 million supporters…
  • will have significant impact on governments, parliaments, institutions and companies in the 15 countries in which it operates…
  • will accomplish this by actively engaging pro-life, pro-family and pro-liberty citizens through petitions and mobilization

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Vision

  • Dentro de 10 años...
  • CitizenGO se ha convertido en una de las 5 organizaciones cívicas mundiales de referencia en el ámbito del activismo social y político...
  • generando una lista de 50 millones de miembros...
  • e influyendo de forma efectiva en los Gobiernos, parlamentos, instituciones y empresas de 15 países...
  • a través de la participación activa de los ciudadanos provida, profamilia y prolibertad en peticiones y movilizaciones

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Strategy

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Hedgehog

Mobilization

Impact

Human dignity

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The 5 Strategies for Fundraising Success

  • Growth
  • Involvement
  • Visibility
  • Efficiency
  • Stability

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Our Strategy

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Business Model

List building

Friendraising

Fundraising

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We ask our members boldly for donations to support our work

FR campaign: 1 call to action, several emails

We activate our members and maintain them active

That’s why we send so MANY emails with petitions, informations…

We build the list

Via online petitions

Growth / Involvement

Involvement

Growth

Ask (Fundraising)

Nurture (Friendraising)

Grow (list building)

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Funnel

ATTRACT

Strangers

CONVERT

Visitors

NURTURE

CLOSE

Members

NURTURE

DELIGHT

Donors

NURTURE

DELIGHT

Promoters

Constant Communications

Lead Generation

CitizenGO Online Petitions

Lead Nurturing

Fundraising

Convert

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Prolife and/or Profamily

New Member

Opens and clicks

Opener

Signs and shares

Super Activist

Made 1 donation

Donor

Monthly Donor

Doesn’t open nor clicks

Inactive Member