Green Marketing

Prepared

By

Dr.D.Hema

Assistant Professor of Economics

CPA College, Bodinayakanur.

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Introduction to Green Marketing�

• Definition: Green marketing refers to promoting products or services based on their environmental benefits.
• Importance: Growing environmental awareness and consumer demand for sustainable products.

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Principles of Green Marketing�

• Sustainability: Reducing environmental impact through the entire product lifecycle.
• Transparency: Clear, honest communication on eco-friendly practices.
• Consumer Education: Informing customers about the benefits of choosing green products.

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Green Marketing Strategies�

• Eco-friendly Packaging: Using recyclable or biodegradable materials.
• Sustainable Product Development: Sourcing and production with minimal environmental impact.
• Carbon Offsetting: Reducing carbon footprint through offsets or eco-friendly practices.

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Benefits of Green Marketing�

• Competitive Advantage: Differentiation from traditional brands.
• Customer Loyalty: Building trust with eco-conscious consumers.
• Brand Image: Enhanced reputation as a responsible company.

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Challenges of Green Marketing�

• Green washing Risks: Misleading claims about environmental benefits can damage trust.
• Higher Costs: Sustainable materials and processes may raise production costs.
• Market Perception: Some consumers remain skeptical about green claims.

Future of Green Marketing�

• Trends: Increasing regulations, digital innovations, and consumer awareness.
• Emphasis on genuine, impactful sustainability efforts over superficial claims.

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THANK YOU