The CRM That Builds Recurring Revenue�for Home Service Businesses

• The U.S. home services industry is an $870B market growing to $1.4T by 2030
• Exterior cleaning (window washing, pressure washing, and gutter cleaning) is a $9.5B+ segment with 174,000+ operators in the U.S. alone, growing ~5% annually
• Very scalable segment: low overhead and naturally suited to recurring service relationships.

INDUSTRY OPPORTUNITY

1. Limited Customer Follow-Ups: CAC has doubled; the money is in the clients they've already won

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• No Software Supports Recurring Services: operators know service plans work; they have no tool to sell or manage them

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• Disconnected Tools: operators can't scale what they can't systematize

INDUSTRY PROBLEMS

Lead Management

Integration

CRM

Door Tracking

Client Communication

• Automated Service Plans
• AI Workflow Automations
• Native D2D Features
• Two-Way Calling + SMS
• Payroll Reporting
• Payment Processing**

Product

Go-to-Market

Cold Calling (Mid Nov - Beg Mar):

• 155 demos booked
• 45% show rate, 46% close rate
• $196 CAC, 1.4 CAC Payback Period

Current Focus:

• Affiliate Marketing, Online Ads

** High volume, recurring payments via Stripe. Discounted pricing allows additional income from Transaction volume.

5% of Jobber users at $1200 annually = $12.5M ARR

$167.5M ARR

$37.2M ARR

$36.6M ARR

2024 REVENUE

July

$600 MRR

August

$1,500 MRR

$3,000 MRR

October

November

December

January

$4,200 MRR

$6,000 MRR

$8,000 MRR

$10K MRR

February

March

$12K MRR

$16K MRR

$20K MRR

April

May

60% MoM Growth

130 Companies

$179 ARPA (per month)

RECENT SUCCESS

“Rotor has changed my life” - Daniel Vincent (Owner, Cloud 9 Window Cleaning)

Noah Sanches - PM

Anton Alley - Eng

Tyler Woods - Eng

TEAM

GOALS

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• Senior Dev Hire

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• Support Team Hires

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• Sales Team Hires

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• A/B Testing for Marketing

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$50K MRR / 300 CUSTOMERS