You Don’t Matter
Your Reader Is What Matters
SEO is good.
Social media helps a lot.
PPC campaigns can be really profitable.
But if you don’t speak to your customer, none of this matters.
Our Agenda
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Copywriting
“is the act of writing text for the purpose of advertising or other forms of marketing.[1] The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
Don’t Be A Robot
Nobody wants to read a page that looks like it came out of a law book.
Everything you learned in school about how we communicate on paper is not how we communicate when we sell things.
We just want to get our message across, consistently and concisely.
Example Of Bad Copy - Real Estate Company
We are a full service commercial, residential and private land ownership real estate company. We specialize in putting the customer first before anything else. Our mission and passion is helping our customers in every way possible.
We have been here for many successful years and will be here for many more. This longevity and confidence comes from our real estate services to a great many buyers and sellers, and their recommendations to others that result in repeat and referral business that keeps us productive and successful.
A - Attention
I - Interest
D - Desire
A - Action
Example Of Good Copy - Real Estate Company
ATTENTION
Are you looking for a new home?
How’s that search for a new home coming along?
Looking for a new home in Overland Park?
Stuck on finding that dream home?
Example Of Good Copy - Real Estate Company
INTEREST
Sometimes this can feel like it’s easier said than done.
You have to sort through hundreds just to find a couple you’re interested in, then pray you got there before someone else outbids you. And let’s not even talk about getting a mortgage approval.
In fact, the Holmes and Rahe Scale considers the act of buying or selling a home to be the 25th most stressful moment in a person’s life.
Example Of Good Copy - Real Estate Company
DESIRE
Wouldn’t it be great if this were easy?
How would you like to have someone just take that off your hands? To guide you through the weeds and then make everything just simple?
Example Of Good Copy - Real Estate Company
ACTION
At Real Estate Company LLC, we take care of the hard stuff so that you can focus on what matters: finding your dream home.
Check out our feature listings below or call 555-555-5555 to speak to a customer service specialist now.
Email Marketing - Your Advertising Channel
It takes between 6-8 touches to generate a lead (salesforce)
30% of retail email subscribers have made a purchase through email
Email Marketing - Your Advertising Channel
If you’re being spammy, you’re not doing it right.
Email Marketing - Your Advertising Channel
If you’re being spammy, you’re not doing it right.
We don’t care about click throughs and open rates (sort of)
Content Marketing
“a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
Content Marketing
Even if you’re not promoting, you are promoting.
Don’t write content just to write content - write stuff people care about
People Google things to find answers to questions - 70% of searches are long tail keyword searches (Wordstream)
Where to go from here
And remember - You Don’t Matter